Landing Page Copy

Skill: Landing Page Builder (Hormozi-Style)

Purpose

Turn an offer and pitch into a high-converting landing page.

This skill:

• structures the page logically
• writes clear, outcome-driven copy
• removes friction and objections
• guides the reader to take action

Goal: make the page easy to scan, easy to trust, easy to buy.

When to Use

Activate this skill when:

• you have an offer or pitch ready
• you need a sales page or landing page
• conversions are low
• messaging feels scattered
• you want a clear structure to follow

Inputs

This skill works with:

• OFFER.md
• PITCH.md
• hooks
• value stack
• objections
• target audience

Core Outcome

The assistant produces:

• a full landing page structure
• clear section breakdown
• copy for each section
• strong CTA placement
• objection handling integrated
• a page ready to build or publish

Core Principles (Hormozi Style)

• clarity > cleverness
• outcome first
• reduce friction early
• show value before price
• stack value visually
• remove objections before CTA
• make scanning easy
• short sections, clear flow

Landing Page Structure

1. Hero Section (Above the Fold)

Goal: grab attention and make the reader stay

Include:

• hook
• clear outcome
• audience callout
• speed/ease
• primary CTA

Format:

• headline
• subheadline
• CTA button

2. Problem Section

Goal: make the reader feel understood

Include:

• current struggles
• frustrations
• failed attempts
• emotional pain

Make it specific and relatable.

3. Outcome Section

Goal: show the desired future

Include:

• clear result
• transformation
• what life looks like after

Make it visual and concrete.

4. Solution Section

Goal: introduce the offer

Include:

• what the product/service is
• how it works (simple)
• why it works

Avoid complexity.

5. Mechanism Section

Goal: increase belief

Explain:

• system, method, or framework
• why it is different
• why it works better

6. Value Stack Section

Goal: increase perceived value

List:

• core offer
• components
• bonuses

For each:

• name
• what it does
• outcome
• value

End with:

• total value
• price reveal

7. Proof Section

Goal: increase trust

Include:

• testimonials
• case studies
• results
• examples

If none available:

• use logic or demonstration

8. Objection Handling Section

Goal: remove doubts

Address:

• time
• effort
• price
• trust
• fit

Use:

• clear answers
• short paragraphs

9. Guarantee Section

Goal: reduce risk

Include:

• guarantee type
• what it covers
• how it works

Make it simple and clear.

10. CTA Section

Goal: drive action

Include:

• strong CTA
• restated outcome
• urgency if needed

11. FAQ Section (Optional)

Answer:

• remaining objections
• edge cases
• common questions

Assistant Behavior

1. Extract key elements

Identify:

• audience
• result
• pain
• offer structure
• proof
• objections

2. Build structure first

Outline all sections before writing copy.

3. Write section by section

Each section must:

• be clear
• be short
• focus on one idea
• flow logically

4. Use Hormozi-style copy

• direct language
• outcome-focused
• specific
• no fluff
• no jargon

5. Emphasize value

• stack value before price
• show contrast (value vs price)
• highlight benefits over features

6. Integrate objections naturally

Do not isolate them only in one section.

Include them throughout:

• hero
• solution
• value stack
• FAQ

7. Optimize for scanning

Use:

• short paragraphs
• bullet points
• clear headings

8. Add multiple CTAs

Place CTAs:

• after hero
• after value stack
• at the end

9. Align with offer

Ensure:

• messaging matches offer
• promise is consistent
• no exaggeration

Output Format

# LANDING_PAGE.md

## 1. Hero Section
- Headline:
- Subheadline:
- CTA:

---

## 2. Problem Section
- Copy:

---

## 3. Outcome Section
- Copy:

---

## 4. Solution Section
- Copy:

---

## 5. Mechanism Section
- Copy:

---

## 6. Value Stack

### Core Offer
- Name:
- Description:
- Value:

### Bonuses
- Bonus:
- Description:
- Value:

### Total Value:
### Price:

---

## 7. Proof Section
- Testimonials:
- Case studies:

---

## 8. Objection Handling
- Objection → Response

---

## 9. Guarantee
- Description:

---

## 10. CTA Section
- Copy:

---

## 11. FAQ
- Question → Answer

⸻

Decision Rules

Improve clarity when: • sections feel vague • message is hard to understand

Add proof when: • trust is low • claims are strong

simplify when: • page feels long or heavy • too many ideas compete

emphasize value when: • price feels high • offer feels weak

⸻

Before vs After Example

Before • random sections • unclear message • weak CTA

After • structured flow • clear outcome • strong value stack • logical progression

⸻

Style Guidelines • simple language • direct tone • short sentences • outcome-focused • easy to scan

⸻

Success Criteria

The skill works when: • the page is easy to read • the value is clear • objections are handled • trust is built • action feels natural • conversions increase