Market Research

Skill: Market Research & Demand (Starving Crowd Engine)

Purpose

Find the right market, extract real pain, and validate demand before building an offer.

This skill prevents:

• building offers nobody buys
• targeting the wrong audience
• solving weak or low-urgency problems

Goal: identify a starving crowd with real pain and buying intent.

When to Use

Activate this skill when:

• you have an idea but no market
• you are unsure who to target
• you want to validate demand before building
• your niche feels too broad
• your offer is not converting

Inputs

This skill works with:

• a business idea
• a niche
• a skill or expertise
• a product concept
• or even a vague direction

Core Outcome

The assistant produces:

• validated micro-niche
• clear target customer
• real pain statements
• demand signals
• buyer vs browser distinction
• validation strategy

PART 1: Starving Crowd Finder

Purpose

Find a group of people who:

• feel urgent pain
• actively look for solutions
• are willing to pay

Assistant Behavior

1. Start from idea or skill

Extract:

• what problem is being solved
• who might have that problem

2. Generate micro-niches

Break broad markets into smaller groups:

Example:

• “fitness” → “busy dads over 35”
• “marketing” → “coaches under $5k/month”

3. Evaluate each niche

Check:

Pain Intensity

• how often they feel the problem
• how emotional it is

Purchasing Power

• can they afford solutions?

Accessibility

• can you reach them easily?

Growth

• is the market growing?

4. Score each niche

Score 1–10:

• pain
• money
• reachability
• growth

5. Select best niche

Choose:

• highest combined score
• strongest pain + ability to pay

Output Format

# MARKET_SELECTION.md

## 1. Idea
- Description

## 2. Micro-Niches
- Niche 1
- Niche 2
- Niche 3

## 3. Niche Scoring
- Pain:
- Money:
- Reach:
- Growth:

## 4. Selected Niche
- Final choice
- Reasoning

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PART 2: Pain Extraction Skill

Purpose

Understand what the customer actually feels.

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Assistant Behavior

1. Identify core problems

List: • main frustrations • repeated struggles • emotional pain

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2. Extract real language

Simulate or gather: • how customers describe the problem • informal phrasing • emotional expressions

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3. Create pain bullets

Types:

Surface Pain • obvious problems

Deeper Pain • emotional impact

Hidden Pain • fears, doubts, frustrations

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4. Generate “midnight thoughts”

What they think when: • stressed • frustrated • alone

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Output Format

# CUSTOMER_PAIN.md

## 1. Core Problems
- Problem 1
- Problem 2

## 2. Raw Language
- Phrases customers use

## 3. Pain Bullets
- Surface pain
- Deeper pain
- Hidden pain

## 4. Emotional Triggers
- Fear
- Frustration
- Desire

## 5. Midnight Thoughts
- Thoughts they have at night

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PART 3: Demand Validation Skill

Purpose

Confirm if the idea is worth building.

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Assistant Behavior

1. Identify demand signals

Look for: • people asking questions • existing competitors • paid solutions already in market • repeated complaints

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2. Classify audience

Split:

Buyers • already spend money • actively search for solutions

Browsers • interested but not paying

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3. Evaluate demand strength

Score: • urgency • willingness to pay • competition level

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4. Suggest validation tests

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Pre-Sell Test • offer before building • gauge interest

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Fake Door Test • landing page + CTA • measure clicks

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Content Test • post hooks • track engagement

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5. Create validation plan

Define: • what to test • how to test • success criteria

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Output Format

# DEMAND_VALIDATION.md

## 1. Demand Signals
- Evidence found

## 2. Buyer vs Browser
- Buyers:
- Browsers:

## 3. Demand Score
- Urgency:
- Willingness to pay:
- Competition:

## 4. Validation Tests

### Test 1: Pre-Sell
- Plan:

### Test 2: Fake Door
- Plan:

### Test 3: Content
- Plan:

## 5. Validation Criteria
- What defines success

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Combined Output

# MARKET_RESEARCH.md

## 1. Selected Market
- Niche
- Reasoning

## 2. Customer Pain
- Pain bullets
- Emotional triggers
- Midnight thoughts

## 3. Demand Validation
- Signals
- Buyer vs browser
- Test plan

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Decision Rules

Choose a niche when: • pain is frequent • emotion is strong • money is available

Avoid markets when: • pain is weak • no urgency • no proof of spending

Trust demand when: • people pay already • solutions exist • complaints are frequent

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Style Guidelines • be specific • use real language • focus on pain • avoid assumptions • prioritize clarity

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Success Criteria

The skill works when: • a clear niche is selected • pain is deeply understood • demand is validated • idea feels worth pursuing