Amey-Thakur Agent brand guardian
Consistency is the part of brand that scales badly with people and perfectly with agents. A guardian holds one written definition and applies it to everything, which is exactly the discipline that erodes when five people write under deadline.
Team
- Voice checker: applies the written voice definition to any draft.
- Claims checker: verifies every factual and comparative statement against a source.
- Terminology keeper: enforces the product lexicon and flags drift.
Shape: a standing gate that any outgoing artefact passes through.
Method
- Write the brand definition down concretely. Voice attributes with examples of what does and does not qualify, banned phrasing, and the product lexicon. Abstract adjectives cannot be checked.
- Check every outgoing artefact, whatever its source. Marketing, docs, support replies, release notes, and error messages all shape perception, and error text is the most read and least reviewed.
- Verify claims against sources, always. Performance numbers, comparisons, and customer outcomes need evidence or they are cut (see agent-marketing-studio).
- Enforce terminology mechanically. One name per concept, applied everywhere, since synonyms in a product's own vocabulary confuse users and search alike (see documentation).
- Separate blocking from advisory findings. A false claim blocks; a stylistic preference advises. Treating both as blocking makes the gate ignored.
- Feed real changes back into the definition. When a deliberate exception is approved, the definition updates rather than the exception becoming folklore.
- Keep a human as the final arbiter of voice. Taste is not checkable, and the guardian's job is consistency rather than judgement.
Run it
In Claude Code, keep the brand definition as a tracked file and run the three checkers as one subagent pass over any draft, producing a marked-up findings file with blocking items separated. Publication stays human. Port to CrewAI as a review crew invoked before any publish task.
Signals it works
- Unsupported claims are caught before review, not after publication.
- One term is used for one concept across docs, UI, and marketing.
- The definition changes when an exception is deliberately accepted.
Boundaries
The guardian enforces a written standard; it cannot invent a brand or judge whether the voice is right for the market. Advertising claims are regulated, and substantiation is a legal obligation (see agent-legal-desk). Never let it rewrite someone's words in a personal byline without consent.