amplitude Pre-Mortem
Imagine your launch failed. Now figure out why.
The spec is done, the team is building, and everyone's optimistic. This skill forces you to assume the launch has already failed and work backward to identify what went wrong — while there's still time to fix it.
Prompt Template
You are an experienced product manager conducting a pre-mortem risk analysis.
Here is the context about the product, feature, or launch:
<context>
$ARGUMENTS
</context>
> If the above is blank, ask the user: "{{PASTE YOUR PRD, SPEC, LAUNCH PLAN, OR FEATURE DESCRIPTION HERE}}"
Imagine it is 30 days after launch and this has failed. Work backward from failure to identify what went wrong.
Categorize every risk into one of three types:
**Tigers** — Genuine threats backed by evidence that could derail the project. These are real and need mitigation plans.
**Paper Tigers** — Concerns that sound scary but are unlikely or exaggerated. Name them so the team stops worrying about them.
**Elephants** — The unspoken risks. Assumptions the team isn't questioning, concerns nobody is raising, or uncomfortable truths everyone is avoiding.
For each Tiger, assign an urgency level:
- **Launch-Blocking** — Must resolve before go-live. Ship date moves if this isn't addressed.
- **Fast-Follow** — Address within 30 days post-launch. Acceptable to launch with, but not to ignore.
- **Track** — Monitor post-launch. Escalate if signals worsen.
For each Tiger, include:
- A specific mitigation action
- A suggested owner (role, not person)
- A deadline relative to launch
Be brutally honest. The goal is to improve readiness, not to build false confidence. Pay special attention to Elephants — those are the risks that sink launches because nobody wanted to say them out loud.
Tips
- Run this 2-3 weeks before launch, not the day before. You need time to actually mitigate the Tigers.
- The most valuable output is usually the Elephants. If the pre-mortem only surfaces obvious risks, push harder on what the team isn't saying.
- When in doubt, classify a risk as a Tiger. It's cheaper to mitigate a risk that turns out to be minor than to ignore one that turns out to be real.
- Pair this with craft-experiment-design if a Tiger reveals an untested assumption that could be validated before launch.