Geo Fundamentals

ALWAYS use this when the request matches GEO Fundamentals: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).

anhvu1107 Updated Sep 17, 2026

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GEO Fundamentals

Selective Reading Rule

Start with:

references/senior-master-standard.md
references/usage-routing.md
references/quality-checklist.md

Then load only the inherited docs, scripts, assets, or examples that match the user's actual task.

Optimization for AI-powered search engines.

1. What is GEO?

GEO = Generative Engine Optimization

Goal	Platform
Be cited in AI responses	ChatGPT, Claude, Perplexity, Gemini

SEO vs GEO

Aspect	SEO	GEO
Goal	#1 ranking	AI citations
Platform	Google	AI engines
Metrics	Rankings, CTR	Citation rate
Focus	Keywords	Entities, data

2. AI Engine Landscape

Engine	Citation Style	Opportunity
Perplexity	Numbered [1][2]	Highest citation rate
ChatGPT	Inline/footnotes	Custom GPTs
Claude	Contextual	Long-form content
Gemini	Sources section	SEO crossover

3. RAG Retrieval Factors

How AI engines select content to cite:

Factor	Weight
Semantic relevance	~40%
Keyword match	~20%
Authority signals	~15%
Freshness	~10%
Source diversity	~15%

4. Content That Gets Cited

Element	Why It Works
Original statistics	Unique, citable data
Expert quotes	Authority transfer
Clear definitions	Easy to extract
Step-by-step guides	Actionable value
Comparison tables	Structured info
FAQ sections	Direct answers

5. GEO Content Checklist

Content Elements

Question-based titles
Summary/TL;DR at top
Original data with sources
Expert quotes (name, title)
FAQ section (3-5 Q&A)
Clear definitions
"Last updated" timestamp
Author with credentials

Technical Elements

Article schema with dates
Person schema for author
FAQPage schema
Fast loading (< 2.5s)
Clean HTML structure

6. Entity Building

Action	Purpose
Google Knowledge Panel	Entity recognition
Wikipedia (if notable)	Authority source
Consistent info across web	Entity consolidation
Industry mentions	Authority signals

7. AI Crawler Access

Key AI User-Agents

Crawler	Engine
GPTBot	ChatGPT/OpenAI
Claude-Web	Claude
PerplexityBot	Perplexity
Googlebot	Gemini (shared)

Access Decision

Strategy	When
Allow all	Want AI citations
Block GPTBot	Don't want OpenAI training
Selective	Allow some, block others

8. Measurement

Metric	How to Track
AI citations	Manual monitoring
"According to [Brand]" mentions	Search in AI
Competitor citations	Compare share
AI-referred traffic	UTM parameters

9. Anti-Patterns

❌ Don't	✅ Do
Publish without dates	Add timestamps
Vague attributions	Name sources
Skip author info	Show credentials
Thin content	Comprehensive coverage

Remember: AI cites content that's clear, authoritative, and easy to extract. Be the best answer.

Script

Script	Purpose	Command
`scripts/geo_checker.py`	GEO audit (AI citation readiness)	`python scripts/geo_checker.py <project_path>`

---name: geo-fundamentalsdescription: ALWAYS use this when the request matches GEO Fundamentals: Generative Engine Optimization for AI search engines (ChatGPT, Claude, Perplexity).---# GEO Fundamentals## Selective Reading RuleStart with:- `references/senior-master-standard.md`- `references/usage-routing.md`- `references/quality-checklist.md`Then load only the inherited docs, scripts, assets, or examples that match the user's actual task.> Optimization for AI-powered search engines.---## 1. What is GEO?**GEO** = Generative Engine Optimization| Goal | Platform ||------|----------|| Be cited in AI responses | ChatGPT, Claude, Perplexity, Gemini |### SEO vs GEO| Aspect | SEO | GEO ||--------|-----|-----|| Goal | #1 ranking | AI citations || Platform | Google | AI engines || Metrics | Rankings, CTR | Citation rate || Focus | Keywords | Entities, data |---## 2. AI Engine Landscape| Engine | Citation Style | Opportunity ||--------|----------------|-------------|| **Perplexity** | Numbered [1][2] | Highest citation rate || **ChatGPT** | Inline/footnotes | Custom GPTs || **Claude** | Contextual | Long-form content || **Gemini** | Sources section | SEO crossover |---## 3. RAG Retrieval FactorsHow AI engines select content to cite:| Factor | Weight ||--------|--------|| Semantic relevance | ~40% || Keyword match | ~20% || Authority signals | ~15% || Freshness | ~10% || Source diversity | ~15% |---## 4. Content That Gets Cited| Element | Why It Works ||---------|--------------|| **Original statistics** | Unique, citable data || **Expert quotes** | Authority transfer || **Clear definitions** | Easy to extract || **Step-by-step guides** | Actionable value || **Comparison tables** | Structured info || **FAQ sections** | Direct answers |---## 5. GEO Content Checklist### Content Elements- [ ] Question-based titles- [ ] Summary/TL;DR at top- [ ] Original data with sources- [ ] Expert quotes (name, title)- [ ] FAQ section (3-5 Q&A)- [ ] Clear definitions- [ ] "Last updated" timestamp- [ ] Author with credentials### Technical Elements- [ ] Article schema with dates- [ ] Person schema for author- [ ] FAQPage schema- [ ] Fast loading (< 2.5s)- [ ] Clean HTML structure---## 6. Entity Building| Action | Purpose ||--------|---------|| Google Knowledge Panel | Entity recognition || Wikipedia (if notable) | Authority source || Consistent info across web | Entity consolidation || Industry mentions | Authority signals |---## 7. AI Crawler Access### Key AI User-Agents| Crawler | Engine ||---------|--------|| GPTBot | ChatGPT/OpenAI || Claude-Web | Claude || PerplexityBot | Perplexity || Googlebot | Gemini (shared) |### Access Decision| Strategy | When ||----------|------|| Allow all | Want AI citations || Block GPTBot | Don't want OpenAI training || Selective | Allow some, block others |---## 8. Measurement| Metric | How to Track ||--------|--------------|| AI citations | Manual monitoring || "According to [Brand]" mentions | Search in AI || Competitor citations | Compare share || AI-referred traffic | UTM parameters |---## 9. Anti-Patterns| ❌ Don't | ✅ Do ||----------|-------|| Publish without dates | Add timestamps || Vague attributions | Name sources || Skip author info | Show credentials || Thin content | Comprehensive coverage |---> **Remember:** AI cites content that's clear, authoritative, and easy to extract. Be the best answer.---## Script| Script | Purpose | Command ||--------|---------|---------|| `scripts/geo_checker.py` | GEO audit (AI citation readiness) | `python scripts/geo_checker.py <project_path>` |

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npx skillmds@latest add anhvu1107/geo-fundamentals