Webflow Automation

Webflow Automation via Rube MCP

Selective Reading Rule

Start with:

• references/senior-master-standard.md
• references/usage-routing.md
• references/quality-checklist.md

Then load only the inherited docs, scripts, assets, or examples that match the user's actual task.

Automate Webflow operations including CMS collection management, site publishing, page inspection, asset uploads, and ecommerce order retrieval through Composio's Webflow toolkit.

Prerequisites

• Rube MCP must be connected (RUBE_SEARCH_TOOLS available)
• Active Webflow connection via RUBE_MANAGE_CONNECTIONS with toolkit webflow
• Always call RUBE_SEARCH_TOOLS first to get current tool schemas

Setup

Get Rube MCP: Add https://rube.app/mcp as an MCP server in your client configuration. No API keys needed — just add the endpoint and it works.

1. Verify Rube MCP is available by confirming RUBE_SEARCH_TOOLS responds
2. Call RUBE_MANAGE_CONNECTIONS with toolkit webflow
3. If connection is not ACTIVE, follow the returned auth link to complete Webflow OAuth
4. Confirm connection status shows ACTIVE before running any workflows

Core Workflows

1. Manage CMS Collection Items

When to use: User wants to create, update, list, or delete items in Webflow CMS collections (blog posts, products, team members, etc.)

Tool sequence:

1. WEBFLOW_LIST_WEBFLOW_SITES - List sites to find the target site_id [Prerequisite]
2. WEBFLOW_LIST_COLLECTIONS - List all collections for the site [Prerequisite]
3. WEBFLOW_GET_COLLECTION - Get collection schema to find valid field slugs [Prerequisite for create/update]
4. WEBFLOW_LIST_COLLECTION_ITEMS - List existing items with filtering and pagination [Optional]
5. WEBFLOW_GET_COLLECTION_ITEM - Get a specific item's full details [Optional]
6. WEBFLOW_CREATE_COLLECTION_ITEM - Create a new item with field data [Required for creation]
7. WEBFLOW_UPDATE_COLLECTION_ITEM - Update an existing item's fields [Required for updates]
8. WEBFLOW_DELETE_COLLECTION_ITEM - Permanently remove an item [Optional]
9. WEBFLOW_PUBLISH_SITE - Publish changes to make them live [Optional]

Key parameters for CREATE_COLLECTION_ITEM:

• collection_id: 24-character hex string from LIST_COLLECTIONS
• field_data: Object with field slug keys (NOT display names); must include name and slug
• field_data.name: Display name for the item
• field_data.slug: URL-friendly identifier (lowercase, hyphens, no spaces)
• is_draft: Boolean to create as draft (default false)

Key parameters for UPDATE_COLLECTION_ITEM:

• collection_id: Collection identifier
• item_id: 24-character hex MongoDB ObjectId of the existing item
• fields: Object with field slug keys and new values
• live: Boolean to publish changes immediately (default false)

Field value types:

• Text/Email/Link/Date: string
• Number: integer or float
• Boolean: true/false
• Image: {"url": "...", "alt": "...", "fileId": "..."}
• Multi-reference: array of reference ID strings
• Multi-image: array of image objects
• Option: option ID string

Pitfalls:

• Field keys must use the exact field slug from the collection schema, NOT display names
• Always call GET_COLLECTION first to retrieve the schema and identify correct field slugs
• CREATE_COLLECTION_ITEM requires name and slug in field_data
• UPDATE_COLLECTION_ITEM cannot create new items; it requires a valid existing item_id
• item_id must be a 24-character hexadecimal MongoDB ObjectId
• Slug must be lowercase alphanumeric with hyphens: ^[a-z0-9]+(?:-[a-z0-9]+)*$
• CMS items are staged; use PUBLISH_SITE or set live: true to push to production

2. Manage Sites and Publishing

When to use: User wants to list sites, inspect site configuration, or publish staged changes

Tool sequence:

1. WEBFLOW_LIST_WEBFLOW_SITES - List all accessible sites [Required]
2. WEBFLOW_GET_SITE_INFO - Get detailed site metadata including domains and settings [Optional]
3. WEBFLOW_PUBLISH_SITE - Deploy all staged changes to live site [Required for publishing]

Key parameters for PUBLISH_SITE:

• site_id: Site identifier from LIST_WEBFLOW_SITES
• custom_domains: Array of custom domain ID strings (from GET_SITE_INFO)
• publish_to_webflow_subdomain: Boolean to publish to {shortName}.webflow.io
• At least one of custom_domains or publish_to_webflow_subdomain must be specified

Pitfalls:

• PUBLISH_SITE republishes ALL staged changes for selected domains -- verify no unintended drafts are pending
• Rate limit: 1 successful publish per minute
• For sites without custom domains, must set publish_to_webflow_subdomain: true
• custom_domains expects domain IDs (hex strings), not domain names
• Publishing is a production action -- always confirm with the user first

3. Manage Pages

When to use: User wants to list pages, inspect page metadata, or examine page DOM structure

Tool sequence:

1. WEBFLOW_LIST_WEBFLOW_SITES - Find the target site_id [Prerequisite]
2. WEBFLOW_LIST_PAGES - List all pages for a site with pagination [Required]
3. WEBFLOW_GET_PAGE - Get detailed metadata for a specific page [Optional]
4. WEBFLOW_GET_PAGE_DOM - Get the DOM/content node structure of a static page [Optional]

Key parameters:

• site_id: Site identifier (required for list pages)
• page_id: 24-character hex page identifier
• locale_id: Optional locale filter for multi-language sites
• limit: Max results per page (max 100)
• offset: Pagination offset

Pitfalls:

• LIST_PAGES paginates via offset/limit; iterate when sites have many pages
• Page IDs are 24-character hex strings matching pattern ^[0-9a-fA-F]{24}$
• GET_PAGE_DOM returns the node structure, not rendered HTML
• Pages include both static and CMS-driven pages

4. Upload Assets

When to use: User wants to upload images, files, or other assets to a Webflow site

Tool sequence:

1. WEBFLOW_LIST_WEBFLOW_SITES - Find the target site_id [Prerequisite]
2. WEBFLOW_UPLOAD_ASSET - Upload a file with base64-encoded content [Required]

Key parameters:

• site_id: Site identifier
• file_name: Name of the file (e.g., "logo.png")
• file_content: Base64-encoded binary content of the file (NOT a placeholder or URL)
• content_type: MIME type (e.g., "image/png", "image/jpeg", "application/pdf")
• md5: MD5 hash of the raw file bytes (32-character hex string)
• asset_folder_id: Optional folder placement

Pitfalls:

• file_content must be actual base64-encoded data, NOT a variable reference or placeholder
• md5 must be computed from the raw bytes, not from the base64 string
• This is a two-step process internally: generates an S3 pre-signed URL, then uploads
• Large files may encounter timeouts; keep uploads reasonable in size

5. Manage Ecommerce Orders

When to use: User wants to view ecommerce orders from a Webflow site

Tool sequence:

1. WEBFLOW_LIST_WEBFLOW_SITES - Find the site with ecommerce enabled [Prerequisite]
2. WEBFLOW_LIST_ORDERS - List all orders with optional status filtering [Required]
3. WEBFLOW_GET_ORDER - Get detailed information for a specific order [Optional]

Key parameters:

• site_id: Site identifier (must have ecommerce enabled)
• order_id: Specific order identifier for detailed retrieval
• status: Filter orders by status

Pitfalls:

• Ecommerce must be enabled on the Webflow site for order endpoints to work
• Order endpoints are read-only; no create/update/delete for orders through these tools

Common Patterns

ID Resolution

Webflow uses 24-character hexadecimal IDs throughout:

• Site ID: WEBFLOW_LIST_WEBFLOW_SITES -- find by name, capture id
• Collection ID: WEBFLOW_LIST_COLLECTIONS with site_id
• Item ID: WEBFLOW_LIST_COLLECTION_ITEMS with collection_id
• Page ID: WEBFLOW_LIST_PAGES with site_id
• Domain IDs: WEBFLOW_GET_SITE_INFO -- found in customDomains array
• Field slugs: WEBFLOW_GET_COLLECTION -- found in collection fields array

Pagination

Webflow uses offset-based pagination:

• offset: Starting index (0-based)
• limit: Items per page (max 100)
• Increment offset by limit until fewer results than limit are returned
• Available on: LIST_COLLECTION_ITEMS, LIST_PAGES

CMS Workflow

Typical CMS content creation flow:

1. Get site_id from LIST_WEBFLOW_SITES
2. Get collection_id from LIST_COLLECTIONS
3. Get field schema from GET_COLLECTION (to learn field slugs)
4. Create/update items using correct field slugs
5. Publish site to make changes live

Known Pitfalls

ID Formats

• All Webflow IDs are 24-character hexadecimal strings (MongoDB ObjectIds)
• Example: 580e63fc8c9a982ac9b8b745
• Pattern: ^[0-9a-fA-F]{24}$
• Invalid IDs return 404 errors

Field Slugs vs Display Names

• CMS operations require field slug values, NOT display names
• A field with displayName "Author Name" might have slug author-name
• Always call GET_COLLECTION to discover correct field slugs
• Using wrong field names silently ignores the data or causes validation errors

Publishing

• PUBLISH_SITE deploys ALL staged changes, not just specific items
• Rate limited to 1 publish per minute
• Must specify at least one domain target (custom or webflow subdomain)
• This is a production-affecting action; always confirm intent

Authentication Scopes

• Different operations require different OAuth scopes: sites:read, cms:read, cms:write, pages:read
• A 403 error typically means missing OAuth scopes
• Check connection permissions if operations fail with authorization errors

Destructive Operations

• DELETE_COLLECTION_ITEM permanently removes CMS items
• PUBLISH_SITE makes all staged changes live immediately
• Always confirm with the user before executing these actions

Quick Reference

When to Use

This skill is applicable to execute the workflow or actions described in the overview.

Limitations

• Use this skill only when the task clearly matches the scope described above.
• Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
• Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.