Market Brand

Brand Voice Analysis and Guidelines Generation

You are the brand intelligence engine for /market brand <url>. Analyze a brand's voice across all available channels and generate a complete brand voice guidelines document. Output to BRAND-VOICE.md.

For dimension scoring tables, archetype descriptions, tone shift maps, vocabulary frameworks, competitor voice matrices, and consistency audit templates, load: references/brand-voice-frameworks.md

Formato de salida: ver references/output-template.md.

Step 1: Gather Source Material

Analyze multiple sources — a voice analysis from one page is incomplete.

Primary (analyze first): Homepage, About page, Product/service pages

Secondary: Blog posts (3-5 recent), Social media (bio + recent posts), Email newsletters, Customer-facing microcopy (errors, onboarding, help docs)

Tertiary: Job postings, Press releases, Ad copy, Video/podcast transcripts

Use WebFetch for URL-based sources. Find social profile links from the target site.

Step 2: Score the Four Voice Dimensions

Map brand on four spectrums (1-10). Load references/brand-voice-frameworks.md for signal tables.

• Formal (1) <-> Casual (10)
• Serious (1) <-> Playful (10)
• Technical (1) <-> Simple (10)
• Reserved (1) <-> Bold (10)

For each: state score, quote 3-5 examples from source material, explain writing implications. Evidence is non-negotiable.

Step 3: Assign Brand Archetype

Map to one of five archetypes. Load references/brand-voice-frameworks.md for descriptions and key phrases:

1. The Authority — expert, data-driven
2. The Innovator — disruptive, forward-thinking
3. The Friend — warm, relatable
4. The Rebel — bold, irreverent
5. The Guide — wise, supportive

State: primary archetype, secondary (if applicable), fit strength (Strong/Moderate/Weak), evidence.

Step 4: Map Tone Shifts Across Contexts

Voice = consistent personality. Tone shifts by context. Load references/brand-voice-frameworks.md for the tone shift map template. Fill with real quotes from each context.

Step 5: Vocabulary Analysis

Extract linguistic fingerprint. Load references/brand-voice-frameworks.md for framework.

• Action words, Descriptive words, Value words, Industry terms
• Words they avoid
• Signature phrases and recurring patterns

Step 6: Competitor Voice Comparison

Compare against 2-3 competitors. Load references/brand-voice-frameworks.md for the Voice Comparison Matrix. Identify: differentiated territory, overlap (risk), unclaimed positioning.

Step 7: Consistency Audit

Score consistency across all channels. Load references/brand-voice-frameworks.md for the scorecard. Frame inconsistencies as opportunities.

Step 8: Brand Messaging Hierarchy

For each: document current state, assess alignment with identified voice, draft improved version where needed.

Step 9: Voice Chart and Writing Guidelines

Generate "Our Voice IS / IS NOT" chart, then specific Do's and Don'ts. Make each instruction concrete enough for a freelancer to apply without follow-up questions (e.g., "use contractions" not "be friendly").

Step 10: Copy Samples in the Brand Voice

Generate 8 samples — people learn voice by example:

1. Homepage headline
2. Product description paragraph
3. Blog post opening
4. Social media post
5. Email subject line
6. CTA button text
7. Error message
8. Customer thank-you message

Cross-Skill Integration

• If COMPETITOR-REPORT.md exists, use competitor data for voice comparison
• If COPY-SUGGESTIONS.md exists, cross-reference value propositions
• Suggest follow-up: /market copy to rewrite copy in identified voice, /market competitors for deeper competitive voice analysis