Market Copy

Copywriting Analysis & Generation

Fetch target page(s), analyze existing copy, score it, produce terminal output and COPY-SUGGESTIONS.md.

Invocation

Run as /market copy <url>. Fetch the target URL for analysis.

Phase 1: Copy Discovery

1.1 Fetch and Parse

Extract: H1, subheadline, hero copy, all H2/H3, body paragraphs, CTA button text (every instance), navigation labels, footer copy, meta title/description, social proof elements.

1.2 Detect Page Type

1.3 Voice and Tone Analysis

Rate each 1-5: Formality (Casual-Formal), Emotion (Neutral-Passionate), Complexity (Simple-Technical), Humor (Serious-Playful), Authority (Peer-Expert).

Document voice profile and calibrate all generated copy to match. Flag if tone is clearly ineffective.

Phase 2: Copy Analysis

2.1 Headline Analysis

5-Second Test: Would a new visitor understand what this company does and who it serves within 5 seconds?

Headline Scoring (0-10 each): Clarity, Specificity, Relevance, Differentiation, Emotion.

2.2 Headline Generation

Generate 5-10 alternatives using PAS, AIDA, Before-After-Bridge, and 4U (Useful, Ultra-specific, Unique, Urgent) frameworks. Rank by estimated effectiveness.

2.3 Full Copy Scoring Rubric

Total Copy Score: X/50 (multiply by 2 for 0-100 scale)

2.4 Value Proposition Canvas

TARGET CUSTOMER: [Who specifically is this for?]
PROBLEM: [What painful problem do they have?]
SOLUTION: [How does this product solve it?]
UNIQUE MECHANISM: [What is the unique approach/technology/method?]
KEY BENEFIT: [What is the #1 outcome the customer gets?]
PROOF: [What evidence supports the claims?]

If any element is weak or missing, it is the highest-priority copy fix.

Phase 3: Copy Generation

3.1 Page-Specific Copy Structure

Use structure from references/page-structures.md based on detected page type.

3.2 CTA Optimization

Analyze every CTA. Best practices:

• First person: "Start My Free Trial" not "Start Your Free Trial"
• Include value: "Get My Report" not "Submit"
• Reduce risk: "Try Free for 14 Days" not "Buy Now"
• Be specific: "Download the 2026 Marketing Guide" not "Download"

CTA Placement Audit:

• CTA above the fold (required)
• CTA after each major content section (recommended)
• Sticky/floating CTA on long pages (recommended for long-form)
• CTA repeated at bottom (required)

3.3 Before/After Examples

For every recommendation, provide concrete before/after. Generate at least 5 pairs covering:

1. Primary headline
2. Subheadline
3. Primary CTA
4. One body copy paragraph
5. Meta description

3.4 Swipe File

Generate ready-to-use alternatives:

• 10 headline alternatives ranked by effectiveness
• 5 subheadline alternatives
• 5 CTA button text alternatives
• 3 meta description alternatives
• 3 social proof framing alternatives
• 3 pricing page headline alternatives (if applicable)

Output Format

Formato de salida: ver references/output-template.md.

Cross-Skill Integration

• If BRAND-VOICE.md exists, use voice guidelines to calibrate all generated copy
• If MARKETING-AUDIT.md exists, reference Content & Messaging score
• If COMPETITOR-REPORT.md exists, use competitor messaging to sharpen differentiation
• Suggest follow-up: /market landing for conversion-focused analysis, /market brand for formal voice guidelines