Email Sequence Generation
Generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategy. Output all sequences to EMAIL-SEQUENCES.md.
Invocation
Run as /market emails <topic/url>. If URL provided, fetch to understand business/product/audience/voice. If topic, work from description.
Phase 1: Context Gathering
1.1 Business Understanding
Establish before writing:
| Context Element |
How to Determine |
| Business type |
Fetch URL or ask user |
| Target audience |
Infer from site copy or ask |
| Product/service |
Fetch product and pricing pages |
| Price point |
Check pricing page |
| Primary CTA |
Identify main conversion action |
| Lead magnet |
Check for downloads, free trials, demos |
| Voice and tone |
Analyze existing copy and social media |
1.2 Sequence Type Selection
Select appropriate sequence(s) based on business context. Generate at least 2 types unless user specifies one:
| Sequence Type |
When to Use |
Email Count |
Goal |
| Welcome |
New subscriber or lead magnet download |
5-7 |
Build trust, deliver value, introduce product |
| Nurture |
Warm leads not yet ready to buy |
6-8 |
Educate, build authority, overcome objections |
| Launch |
New product or feature release |
8-12 |
Build anticipation, drive purchases |
| Re-engagement |
Inactive subscribers (30-90 days) |
3-4 |
Win back attention or clean list |
| Onboarding |
New trial users or new customers |
5-7 |
Drive activation, reduce churn |
| Cart Abandonment |
E-commerce abandoned checkout |
3-4 |
Recover lost revenue |
| Cold Outreach |
B2B prospecting |
3-5 |
Book meetings, start conversations |
Phase 2: Email Frameworks
2.1 Core Rule: One Email, One Job
Every email: ONE main idea, ONE CTA, ONE desired action. Multiple asks split attention and kill click-through rates.
2.2 Structural Frameworks
Value-Before-Ask (welcome/nurture): 3:1 value-to-ask ratio. Emails 1-2 pure value, Email 3 value + soft mention, Email 4 case study, Email 5 direct ask.
Story-Driven (nurture, sophisticated audiences): Hook (story/observation, 2-3 sentences) -> Bridge (connect to reader) -> Lesson (actionable insight) -> CTA (1 sentence + link).
Problem-Agitate-Solution (launch/cart abandonment): Problem -> Agitate consequences -> Solution with mechanism -> CTA with urgency.
2.3 Subject Line Rules
- Under 50 chars (40 ideal) for mobile
- Front-load important words
- Odd numbers outperform even
- Avoid spam triggers in excess
- Personalize with first name in 20-30% of emails
- Always write preview text (preheader) alongside every subject line
- Write 2 subject line variants per email for A/B testing
Full subject line formulas: references/email-benchmarks.md
2.4 Send Timing
Cadence and timing benchmarks: references/email-benchmarks.md. Welcome sequences: 1-3 days apart. Cold outreach: space further.
Phase 3: Sequence Templates
3.1 Welcome Sequence (5-7 Emails)
| Email |
Day |
Purpose |
Subject Template |
CTA |
| 1 |
0 |
Deliver + introduce |
"Your [lead magnet] is ready" |
Download/access resource |
| 2 |
1 |
Story + value |
"Why I built [product]" |
Read story / reply with challenge |
| 3 |
3 |
Educate + authority |
"[N] [topic] mistakes that cost you [outcome]" |
Read guide / watch video |
| 4 |
5 |
Social proof + soft pitch |
"How [customer] achieved [result]" |
See stories / start trial |
| 5 |
7 |
Direct pitch + objections |
"Is [product] right for you?" |
Start trial / book demo |
| 6 |
10 |
Urgency + final push (optional) |
"Your exclusive offer expires in 48h" |
Claim offer |
| 7 |
14 |
Transition to ongoing (optional) |
"What's next for you and [brand]" |
Choose email preferences |
For each email, write full body copy following the framework indicated by sequence position.
3.2 Cold Outreach Sequence (3-5 Emails)
| Email |
Day |
Purpose |
Key Rule |
| 1 |
1 |
Relevance + value |
3-4 sentences max, specific research about their company |
| 2 |
4 |
Follow-up + social proof |
Reference Email 1, share matching case study |
| 3 |
8 |
Breakup + value drop |
Acknowledge busy, offer no-strings resource |
| 4 |
14 |
New angle (optional) |
Different value prop, reference trigger event |
| 5 |
21 |
Final close (optional) |
Graceful, respectful, leave door open |
3.3 Cart Abandonment Sequence (3-4 Emails)
| Email |
Timing |
Purpose |
Key Rule |
| 1 |
1 hour |
Reminder |
Show abandoned product(s) with image, no discount yet |
| 2 |
24 hours |
Objection handling |
Address top purchase objections, include review, no discount |
| 3 |
72 hours |
Incentive |
Time-limited discount with explicit expiration |
| 4 |
7 days |
Last chance (optional) |
Cart will be cleared, final discount chance |
Phase 4: Segmentation and Personalization
Recommend segments based on business type:
| Segment Basis |
Examples |
How to Use |
| Behavior |
Page visits, clicks, downloads, purchases |
Trigger relevant follow-up sequences |
| Engagement |
Open rate, click rate, recency |
Separate engaged vs dormant |
| Source |
Organic, paid, referral, social |
Tailor welcome sequence to channel |
| Stage |
Lead, trial, customer, churned |
Different sequences per lifecycle stage |
| Interest |
Topic preferences, content consumed |
Personalize content recommendations |
| Value |
Purchase amount, plan tier, LTV |
Prioritize high-value for personal outreach |
A/B testing priorities and sample size guidelines: references/email-benchmarks.md.
Phase 5: Metrics and Compliance
Load industry benchmarks from references/email-benchmarks.md and include relevant industry row. Include compliance section (CAN-SPAM, GDPR, CASL) from that reference, adapted to user's likely audience geography.
Output Format
Formato de salida: ver references/output-template.md.
Cross-Skill Integration
- If
BRAND-VOICE.md exists, match all copy to documented voice
- If
FUNNEL-ANALYSIS.md exists, align sequences to identified funnel stages
- If
COPY-SUGGESTIONS.md exists, reuse value propositions and CTA language
- If
MARKETING-AUDIT.md exists, reference conversion and content scores
- Suggest follow-up:
/market copy for website copy, /market funnel for conversion path analysis
1---2name: market-emails3description: Secuencias de email marketing listas para enviar: bienvenida, onboarding, nurture, retención. Usar cuando: "secuencia de emails", "email marketing", "drip campaign", "email de bienvenida", "onboarding emails", "cold outreach", "carrito abandonado", "newsletter", "quiero hacer email marketing".4---56# Email Sequence Generation78Generate complete, ready-to-send email sequences with subject lines, body copy, timing, and segmentation strategy. Output all sequences to `EMAIL-SEQUENCES.md`.910## Invocation1112Run as `/market emails <topic/url>`. If URL provided, fetch to understand business/product/audience/voice. If topic, work from description.1314---1516## Phase 1: Context Gathering1718### 1.1 Business Understanding1920Establish before writing:2122| Context Element | How to Determine |23|----------------|-----------------|24| Business type | Fetch URL or ask user |25| Target audience | Infer from site copy or ask |26| Product/service | Fetch product and pricing pages |27| Price point | Check pricing page |28| Primary CTA | Identify main conversion action |29| Lead magnet | Check for downloads, free trials, demos |30| Voice and tone | Analyze existing copy and social media |3132### 1.2 Sequence Type Selection3334Select appropriate sequence(s) based on business context. Generate at least 2 types unless user specifies one:3536| Sequence Type | When to Use | Email Count | Goal |37|--------------|-------------|-------------|------|38| Welcome | New subscriber or lead magnet download | 5-7 | Build trust, deliver value, introduce product |39| Nurture | Warm leads not yet ready to buy | 6-8 | Educate, build authority, overcome objections |40| Launch | New product or feature release | 8-12 | Build anticipation, drive purchases |41| Re-engagement | Inactive subscribers (30-90 days) | 3-4 | Win back attention or clean list |42| Onboarding | New trial users or new customers | 5-7 | Drive activation, reduce churn |43| Cart Abandonment | E-commerce abandoned checkout | 3-4 | Recover lost revenue |44| Cold Outreach | B2B prospecting | 3-5 | Book meetings, start conversations |4546---4748## Phase 2: Email Frameworks4950### 2.1 Core Rule: One Email, One Job5152Every email: ONE main idea, ONE CTA, ONE desired action. Multiple asks split attention and kill click-through rates.5354### 2.2 Structural Frameworks5556**Value-Before-Ask (welcome/nurture):** 3:1 value-to-ask ratio. Emails 1-2 pure value, Email 3 value + soft mention, Email 4 case study, Email 5 direct ask.5758**Story-Driven (nurture, sophisticated audiences):** Hook (story/observation, 2-3 sentences) -> Bridge (connect to reader) -> Lesson (actionable insight) -> CTA (1 sentence + link).5960**Problem-Agitate-Solution (launch/cart abandonment):** Problem -> Agitate consequences -> Solution with mechanism -> CTA with urgency.6162### 2.3 Subject Line Rules6364- Under 50 chars (40 ideal) for mobile65- Front-load important words66- Odd numbers outperform even67- Avoid spam triggers in excess68- Personalize with first name in 20-30% of emails69- Always write preview text (preheader) alongside every subject line70- Write 2 subject line variants per email for A/B testing7172Full subject line formulas: `references/email-benchmarks.md`7374### 2.4 Send Timing7576Cadence and timing benchmarks: `references/email-benchmarks.md`. Welcome sequences: 1-3 days apart. Cold outreach: space further.7778---7980## Phase 3: Sequence Templates8182### 3.1 Welcome Sequence (5-7 Emails)8384| Email | Day | Purpose | Subject Template | CTA |85|-------|-----|---------|-----------------|-----|86| 1 | 0 | Deliver + introduce | "Your [lead magnet] is ready" | Download/access resource |87| 2 | 1 | Story + value | "Why I built [product]" | Read story / reply with challenge |88| 3 | 3 | Educate + authority | "[N] [topic] mistakes that cost you [outcome]" | Read guide / watch video |89| 4 | 5 | Social proof + soft pitch | "How [customer] achieved [result]" | See stories / start trial |90| 5 | 7 | Direct pitch + objections | "Is [product] right for you?" | Start trial / book demo |91| 6 | 10 | Urgency + final push (optional) | "Your exclusive offer expires in 48h" | Claim offer |92| 7 | 14 | Transition to ongoing (optional) | "What's next for you and [brand]" | Choose email preferences |9394For each email, write full body copy following the framework indicated by sequence position.9596### 3.2 Cold Outreach Sequence (3-5 Emails)9798| Email | Day | Purpose | Key Rule |99|-------|-----|---------|----------|100| 1 | 1 | Relevance + value | 3-4 sentences max, specific research about their company |101| 2 | 4 | Follow-up + social proof | Reference Email 1, share matching case study |102| 3 | 8 | Breakup + value drop | Acknowledge busy, offer no-strings resource |103| 4 | 14 | New angle (optional) | Different value prop, reference trigger event |104| 5 | 21 | Final close (optional) | Graceful, respectful, leave door open |105106### 3.3 Cart Abandonment Sequence (3-4 Emails)107108| Email | Timing | Purpose | Key Rule |109|-------|--------|---------|----------|110| 1 | 1 hour | Reminder | Show abandoned product(s) with image, no discount yet |111| 2 | 24 hours | Objection handling | Address top purchase objections, include review, no discount |112| 3 | 72 hours | Incentive | Time-limited discount with explicit expiration |113| 4 | 7 days | Last chance (optional) | Cart will be cleared, final discount chance |114115---116117## Phase 4: Segmentation and Personalization118119Recommend segments based on business type:120121| Segment Basis | Examples | How to Use |122|--------------|---------|------------|123| Behavior | Page visits, clicks, downloads, purchases | Trigger relevant follow-up sequences |124| Engagement | Open rate, click rate, recency | Separate engaged vs dormant |125| Source | Organic, paid, referral, social | Tailor welcome sequence to channel |126| Stage | Lead, trial, customer, churned | Different sequences per lifecycle stage |127| Interest | Topic preferences, content consumed | Personalize content recommendations |128| Value | Purchase amount, plan tier, LTV | Prioritize high-value for personal outreach |129130A/B testing priorities and sample size guidelines: `references/email-benchmarks.md`.131132---133134## Phase 5: Metrics and Compliance135136Load industry benchmarks from `references/email-benchmarks.md` and include relevant industry row. Include compliance section (CAN-SPAM, GDPR, CASL) from that reference, adapted to user's likely audience geography.137138---139140## Output Format141142Formato de salida: ver `references/output-template.md`.143144---145146## Cross-Skill Integration147148- If `BRAND-VOICE.md` exists, match all copy to documented voice149- If `FUNNEL-ANALYSIS.md` exists, align sequences to identified funnel stages150- If `COPY-SUGGESTIONS.md` exists, reuse value propositions and CTA language151- If `MARKETING-AUDIT.md` exists, reference conversion and content scores152- Suggest follow-up: `/market copy` for website copy, `/market funnel` for conversion path analysis
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