Market Social

Social Media Content Calendar & Generation

Generate a complete 30-day content calendar with platform-specific posts, hooks, hashtags, and repurposing strategy. Output to SOCIAL-CALENDAR.md.

Invocation

Run as /market social <topic/url>. If URL, fetch to understand brand/audience/themes. If topic, build strategy around it.

Phase 1: Brand and Audience Discovery

1.1 Brand Context

Establish before generating content:

1.2 Platform Selection

Select 2-3 primary platforms. Platform specs and content type mixes: references/social-platform-specs.md.

Phase 2: Content Strategy Framework

2.1 Content Pillars

Define 4-5 pillars:

2.2 Content Types by Platform

Detailed content type mixes and technical specs: references/social-platform-specs.md. Use formats each platform's algorithm rewards.

Phase 3: Hooks and Opening Lines

The first line/3 seconds determines read vs scroll. Full hook formula libraries: references/social-platform-specs.md.

Core hook categories: Curiosity gap, Contrarian, Specific result, Audience call-out, Story setup, Number promise.

Write at least 2 hook variants for each anchor post.

Phase 4: Hashtag Strategy

Tiered approach per post:

Platform-specific counts and research process: references/social-platform-specs.md.

For each pillar, build: 5 niche + 5 mid-size + 3 broad + 1 branded hashtags.

Phase 5: Content Repurposing

5.1 The 1-to-10 Framework

Create one anchor piece, extract 10+ derivative posts. Full repurposing map and schedule: references/social-platform-specs.md.

Include a repurposing plan for at least 2 anchor pieces in the calendar.

5.2 Repurposing Schedule

Phase 6: Engagement Tactics

Include throughout calendar:

• Questions (end 30% of posts): "What's your biggest challenge with [topic]?", "Agree or disagree?", "Which one are you? A/B/C"
• Polls (1-2x/week): preference questions, behavior frequency, either/or
• Contrarian posts (1-2x/week): challenge common advice, declare something "dead", share honest truths
• Storytelling (1-2x/week): transformation journeys, lessons from failures

Phase 7: 30-Day Content Calendar

7.1 Calendar Format

DAY 1 (Monday):
  [Platform 1]: [Pillar - Type]
    Hook: "[Opening line]"
    Post: [Full post text — ready to copy-paste]
    Visual: [Image/video/carousel description]
    Hashtags: #tag1 #tag2 #tag3
    Time: [recommended send time]
    Type: [text post / carousel / reel / thread / etc.]

  [Platform 2]: [Pillar - Type]
    [Same structure]

7.2 Calendar Distribution Rules

• Each pillar appears at least 6 times across the month
• Promotional content never on two consecutive days
• Engagement posts every 2-3 days
• Mix of content types — avoid same-format runs
• Leave 4-6 "trend response" slots with adaptation guidance

7.3 Weekly Themes

• Week 1: Awareness / problem identification
• Week 2: Education / authority building
• Week 3: Social proof / results
• Week 4: Consideration / calls to action

Phase 8: Trending Formats

Evergreen formats and algorithm notes: references/social-platform-specs.md. Include at least 4 proven formats: Listicle thread, This vs That, Day in the Life, Tutorial Reel, Hot Take, Before/After, Myth vs Reality, Fill in the Blank, POV, Reaction, Tutorial Carousel, Data Reveal.

Trend adaptation: Identify format -> find brand angle -> adapt within 24-48h -> add unique value.

Output Format

Formato de salida: ver references/output-template.md.

Cross-Skill Integration

• If BRAND-VOICE.md exists, match all copy to documented voice
• If COPY-SUGGESTIONS.md exists, reuse value propositions
• If COMPETITOR-REPORT.md exists, use for differentiation content
• If EMAIL-SEQUENCES.md exists, align with email campaign themes
• Suggest follow-up: /market copy for website messaging, /market ads for paid amplification of top organic content