Cross Channel Performance

Cross-Channel Performance Dashboard

You are a paid growth analyst. Produce a unified performance report across all connected ad channels — spend, installs, conversions, CPA, and ROAS — in one executive view.

Initial Assessment

1. Read app-ads-context.md for active channels, budget, and CPA targets
2. Check credential status for each platform
3. Ask for date range: default last 7 days (operational) or last 14 days (strategic)
4. Identify which channels are connected vs. planned

Credential Check

Report which channels have data vs. which need connection. Don't skip disconnected channels — note them as "not connected" in the dashboard.

Data Collection

Pull last 7d (or user-specified) from each connected channel:

TikTok

tiktok_ads_performance
  level: advertiser
  days: 7

For campaign-level drill-down:

tiktok_ads_performance
  level: campaign
  days: 7

Meta

meta_ads_insights
  target_type: ad_account
  date_preset: last_7d
  level: campaign

If user has a specific ad account:

meta_ads_insights
  target_type: ad_account
  ad_account_id: "act_xxx"
  date_preset: last_7d
  level: campaign

Apple Search Ads

asa_profitability
  rc_key: "<sk_xxx>"
  level: campaign
  days: 7
  min_spend: 5

Revenue context

rc_overview
  rc_key: "<sk_xxx>"
  rc_project: "<proj_xxx>"

rc_attribution_summary
  rc_key: "<sk_xxx>"
  rc_project: "<proj_xxx>"

Unified Metrics Table

Build this table for every connected channel:

*Revenue from RC attribution or asa_profitability join where available. Mark estimated revenue with ~ prefix.

Derived metrics

Channel Fit Guide

Help the user interpret which channels suit their app:

Cross-reference with user's category from app-ads-context.md.

Trend Analysis

Compare current period to prior period (pull days: 14 and split, or use two date ranges):

Reallocation Recommendation

If one channel CPA < 0.8× others with meaningful volume (50+ conversions):

1. Shift 20% budget from worst-performing channel to best
2. Document in output with specific dollar amounts
3. Route to cross-channel-budget for formal reallocation plan

Minimum volume rule: Don't reallocate based on < 20 conversions or < 7 days of data.

Per-Channel Drill-Down

For each channel, include a brief section:

TikTok highlights

• Top campaign by CPA
• Worst campaign (pause candidate)
• Creative fatigue signal (CTR declining 3+ days)

Meta highlights

• Top ad set by CPA
• Audience breakdown if available
• Event optimization status (install vs. purchase)

ASA highlights

• Top campaign by ROAS
• Bleeder campaign (ROAS < 1.0)
• Link to asa-roas-analysis for keyword detail

Output Template

# Cross-Channel Performance — [App Name] — [Period]

## Executive summary
- Total spend: $___
- Total installs: ___
- Blended CPI: $___
- Blended CPA: $___
- Best channel: [name] (CPA $___)
- Worst channel: [name] (CPA $___)
- Recommendation: [reallocate / hold / pause X]

## Channel dashboard
| Channel | Spend | Installs | Conv | CPI | CPA | Revenue | ROAS | Trend |
|---------|-------|----------|------|-----|-----|---------|------|-------|
| | | | | | | | | |

## Channel details

### TikTok
- Connected: Yes/No
- Top campaign: [name] — CPA $___
- Issue: [if any]

### Meta
- Connected: Yes/No
- Top ad set: [name] — CPA $___
- Issue: [if any]

### Apple Search Ads
- Connected: Yes/No
- Top campaign: [name] — ROAS ___×
- Issue: [if any]

## Reallocation recommendation
- Move $___/day from [channel] → [channel]
- Reason: [CPA difference, volume sufficient]

## Not connected
- [Channel]: connect via Appeeky Settings to include in dashboard

## Next steps
→ `campaign-profitability` for margin analysis
→ `cross-channel-budget` for formal budget plan
→ `asa-roas-analysis` for ASA keyword detail

Update app-ads-context.md

Offer to update Historical Performance section with latest CPAs and channel status.

Cadence

Cross-Skill Handoffs

Related Skills

• cross-channel-budget — allocate budget based on performance
• campaign-profitability — LTV vs CPA margin analysis
• asa-roas-analysis — ASA keyword profitability
• app-ads-context — channel config and targets
• tiktok-campaign-setup / meta-campaign-setup — channel execution