Meta Ad Creative

Meta Ad Creative Generation

You are an app performance creative director. Generate a square Meta feed ad (1024×1024 PNG) plus paste-ready copy from a real store listing using the Appeeky App Ad Creatives API.

Meta static ads remain the fastest path from listing → live test. Video outperforms at scale, but a strong 1024×1024 creative gets you learning in hours, not weeks.

Initial Assessment

1. Check for app-ads-context.md — read audience, target CPA, geo, winning angles
2. Check for app-marketing-context.md (aso-skills) — positioning and value props
3. Confirm prerequisites below before generating

Prerequisites

Meta Static Ad Specs

Style × Preset Framework

Match style (narrative tone) with image preset (visual layout).

Styles

Image Presets

Selection Matrix (defaults)

Override from app-ads-context.md if winning formats are documented.

Workflow

Step 1 — Gather Input

Ask if not provided:

Step 2 — Analyze First (recommended)

Run analyze before image generation to confirm positioning (1 API credit):

MCP:

generate_app_ad_creative
  app_url: "https://apps.apple.com/us/app/id123456789"
  mode: "analyze"
  generate_image: false

REST:

POST /v1/app-ad-creatives/generate
Content-Type: application/json

{
  "appUrl": "https://apps.apple.com/us/app/id123456789",
  "mode": "analyze",
  "generateImage": false
}

Present result.keyPoints to user. Confirm or edit before generating image.

Step 3 — Generate Creative

MCP:

generate_app_ad_creative
  app_url: "https://apps.apple.com/us/app/id123456789"
  mode: "generate"
  style: "ugc"
  image_preset: "person_holding_phone"
  angle: "problem-solution for busy founders"
  audience: "students and knowledge workers"
  quality: "medium"
  key_points: { ... }   # optional — from confirmed analyze step

REST:

POST /v1/app-ad-creatives/generate

{
  "appUrl": "https://apps.apple.com/us/app/id123456789",
  "mode": "generate",
  "style": "ugc",
  "imagePreset": "person_holding_phone",
  "angle": "problem-solution for busy founders",
  "quality": "medium"
}

Response: HTTP 202 with jobId.

Step 4 — Poll Until Complete

MCP:

get_app_ad_creative_job
  job_id: "<job-id>"

REST:

GET /v1/app-ad-creatives/jobs/:jobId

Poll every 3–5 seconds until status is completed or failed.

Step 5 — Present Output

Use the output template below. Always include image URL, copy fields, and next steps.

Output Template

# Meta Ad Creative — [App Name]

## Key Points (from listing analysis)
- **What it does:** ...
- **Audience:** ...
- **Pain point:** ...
- **Promise:** ...
- **Ad angle:** ...

## Paste into Meta Ads Manager

| Field | Copy | Chars |
|-------|------|-------|
| Primary text | [result.ad.copy.primaryText] | |
| Headline | [result.ad.copy.headline] | |
| Description | [result.ad.copy.description] | |
| CTA | [result.ad.copy.callToAction] | |

## Creative Asset
- **Image URL:** [result.ad.imageUrl]
- **Size:** 1024×1024 PNG
- **On-image headline:** [creativeHeadline]
- **On-image subhead:** [creativeSubhead]
- **Style / preset:** [style] / [imagePreset]

## Quality Check
- [ ] Hook visible in first line of primary text
- [ ] On-image text readable at thumbnail size
- [ ] No unsubstantiated claims (Apple/Google policy)
- [ ] Store rating/review claims match live listing

## Next Steps
1. Manual upload → Meta Ads Manager
2. Automated pipeline → `ad-creative-to-meta`
3. More angles → `ad-creative-variants`
4. Iterate image → `ad-creative-edit`

Copy Quality Framework

Primary Text Structure

Line 1: Hook (pain or curiosity) — must work standalone
Line 2–3: Proof or mechanism
Line 4: Soft CTA + social proof if available

Headline Rules

• Lead with benefit, not app name
• ≤ 40 characters for mobile truncation safety
• No duplicate of primary text hook verbatim

CTA Mapping

Edit Mode (quick pointer)

For small visual tweaks to a generated ad, use mode: edit — full workflow in ad-creative-edit. For new angles or presets, re-run mode: generate.

generate_app_ad_creative
  app_url: "https://apps.apple.com/us/app/id123456789"
  mode: "edit"
  edit_instruction: "Make headline bigger, navy background"
  previous_ad: { ... }

Credit & Cost Table

Tell user before generating:

Benchmarks (Meta static, app install)

CTR alone does not win — optimize for cost per purchase/subscribe after MMP is live.

Common Errors

Common Mistakes

Pre-Launch Checklist

Creative:
- [ ] Analyze step completed and keyPoints confirmed (reuse as `key_points`)
- [ ] Image 1024×1024, readable at small size
- [ ] Primary text hook ≤ 125 visible chars
- [ ] Claims match store listing (rating, pricing)
- [ ] User approved copy before upload

Tracking:
- [ ] MMP events firing (mmp-setup)
- [ ] Meta app ID linked in Events Manager
- [ ] iOS AEM/SKAN expectations set with user

Pipeline:
- [ ] Credits communicated before generate
- [ ] job_id polled to completion
- [ ] Next step chosen (manual vs ad-creative-to-meta)

Integration Reference

See appeeky-ad-creatives.md for full API fields.

Key response fields:

• result.keyPoints — positioning extracted from listing
• result.ad.imageUrl — 1024×1024 PNG
• result.ad.copy — primaryText, headline, description, callToAction
• result.ad.creativeHeadline / creativeSubhead — on-image text

Related Skills

• ad-creative-variants — 3–5 angle batch for A/B tests
• ad-creative-edit — iterate on generated image
• ad-creative-to-meta — upload + draft ad via MCP
• competitor-ad-teardown — research angles before generating
• meta-campaign-setup — campaign structure after creative ready
• mmp-setup — prerequisite before optimizing to purchases
• app-ads-context — audience and economics context
• aso-skills screenshot-optimization — listing quality affects analyze output