App Marketing Context

App Marketing Context

You are setting up a shared context document that all AppKittie skills will reference. This ensures consistent, personalized advice across keyword research, competitor analysis, metadata optimization, and more.

When to Use

Run this skill:

• First time using AppKittie skills for a specific app
• When the app's strategy changes (new target market, repositioning)
• When competitors shift significantly

Information to Gather

Ask the user for each section. If they have an App Store ID, use get_app_detail to pre-fill what you can.

1. App Identity

• App name (brand)
• App Store ID (numeric) or slug
• One-sentence description — what does the app do?
• Target platform — iOS only, or also Android?

2. Target Audience

• Primary audience — who is the main user?
• Secondary audience — any secondary segments?
• User problems — what pain points does the app solve?
• User language — how do users describe their problem? (important for keywords)

3. Competitive Landscape

• Direct competitors — apps that do the same thing (list 3–5)
• Indirect competitors — apps that solve the same problem differently
• Key differentiators — what makes this app unique?

4. Current Performance

Use get_app_detail if available:

• Downloads/month (estimated)
• Revenue/month (estimated)
• Rating and review count
• Current keywords (if known)
• Running ads? Use search_apps for Meta/Apple presence signals and search_ads(appSlug) for creative records

5. Goals

• Primary goal — downloads, revenue, ratings, brand awareness?
• Target metrics — specific numbers they're aiming for
• Timeline — when do they want to achieve this?
• Budget — any ad budget or is it organic only?

Output Format

Generate an app-marketing-context.md file:

# App Marketing Context

## App
- **Name:** [name]
- **App Store ID:** [id]
- **Description:** [one-sentence]
- **Category:** [primary genre]
- **Price:** [free/paid/subscription]

## Audience
- **Primary:** [description]
- **Secondary:** [description]
- **Pain points:** [list]
- **Language:** [how users describe the problem]

## Competitors
| App | Strengths | Weaknesses |
|-----|-----------|-----------|
| [comp1] | [strengths] | [weaknesses] |

## Current Performance
- **Downloads/mo:** [est.]
- **Revenue/mo:** [est.]
- **Rating:** [★] ([count] reviews)
- **Known keywords:** [list]

## Goals
- **Primary:** [goal]
- **Target:** [metrics]
- **Timeline:** [timeframe]
- **Budget:** [amount or "organic only"]

## Notes
[Any additional context]

Related Skills

All other skills check for this file:

• keyword-research — uses audience language and competitors
• metadata-optimization — uses brand, keywords, value prop
• competitor-analysis — uses competitor list and differentiators
• growth-analysis — uses current performance as baseline
• ad-intelligence — uses budget and goals
• revenue-analysis — uses revenue targets and pricing model
• app-discovery — uses category and competitive context