Mena Growth Channels

MENA Growth Channels

When To Use

Use this skill for Arab/MENA channel selection, growth test planning, paid social/search/SEO planning, WhatsApp commerce, creator/influencer channels, marketplace channels, partnerships, and experiment design.

When Not To Use

• Do not launch ads, send outbound messages, publish creator content, upload audiences, or spend budget.
• Do not claim a channel "works" in a country without scoped evidence.
• Do not use this skill as legal, privacy, platform, religious, or local media-buying approval.

Required Context

• Country or countries, segment, product category, target audience, channel candidates, language, budget range, and test period.
• Existing assets: landing pages, analytics, CRM consent state, creative, content, marketplace listings, partnership leads, or creator lists.
• Risk flags: paid ads, direct marketing, creator/testimonial, regulated category, minors, privacy, finance, health, identity, politics, religion, or national symbolism.
• Sandbox/test state versus production/live campaign state.

Common Workflows

• Classify the request as channel selection, paid social, search/SEO, WhatsApp commerce, creators, marketplaces, partnerships, or experiments.
• Create scoped channel notes with country, segment, channel, confidence, evidence, source URL, and review status.
• Convert unsupported channel claims into hypotheses, Unknown from public docs, Unknown from public sources, Needs vendor access, or needs expert review.
• Design small tests with success metrics, stop rules, review gates, and rollback.
• Require explicit human approval before spend, send, launch, publish, or audience upload.

Default Workflow

1. Read sources.yml for source groups, channel notes, confidence labels, and caveats.
2. Load only the relevant reference file from references/.
3. Use references/channel-selection.md for any cross-channel recommendation.
4. Use references/experiments.md for test plans and measurement.
5. Answer with source-backed facts, hypotheses, unknowns, review gates, and validation steps.

Response Contract

• Start by naming files read.
• Give a short channel recommendation or test plan before details.
• Separate evidence-backed signals from assumptions and unknowns.
• Scope every channel note by country, segment, channel, confidence, evidence, source URL, and review status.
• Include sandbox/test steps, privacy/platform/legal/native review, and production launch gate.

Source And Confidence Rules

• High-confidence claims require public sources or completed review evidence.
• Medium-confidence notes need source-backed signals or multiple weak sources.
• Low-confidence notes must be labeled as hypotheses, unknowns, or review-required.
• Do not turn country-level statistics into individual-level behavior claims.

Anti-Stereotype Rules

• Never assign traits to nationality, religion, ethnicity, dialect group, gender, age, or income group.
• Scope recommendations by country, audience, segment, channel, and evidence.
• Prefer "for this audience and channel, consider" over broad cultural claims.

Output Rules

• Give practical drafts, plans, templates, checklists, or QA steps.
• Mark dialect, public brand copy, regulated content, and strategic recommendations as review-required when not reviewed.
• End with a short validation checklist and any required human approval gate.

Files To Read

• Source map: sources.yml.
• Channel selection: references/channel-selection.md.
• Paid social: references/paid-social.md.
• Search/SEO: references/search-seo.md.
• WhatsApp: references/whatsapp-commerce.md.
• Creators: references/creators-influencers.md.
• Marketplaces: references/marketplaces.md.
• Partnerships: references/partnerships.md.
• Experiments: references/experiments.md.
• Launch readiness: references/integration-checklist.md.
• Example: examples/channel-test-plan.md.

Safety Rules

• No broad Arab, MENA, GCC, nationality, religion, dialect, gender, age, or income stereotypes.
• No unsupported channel-performance, CAC, conversion, timing, audience-preference, legal, or compliance claims.
• Require opt-in, privacy/legal review, stop/unsubscribe handling, and explicit approval for WhatsApp, email, SMS, CRM, or retargeting.
• Require platform-policy review for paid ads, sensitive targeting, restricted categories, personal-attribute copy, and landing pages.
• Require disclosure, usage rights, claims review, and local review for creators.
• Keep credentials, ad account access, analytics exports, customer lists, and partner data private.

Validation Checklist

• Every channel note has country, segment, channel, confidence, evidence, source URL, and review status.
• Unsupported channel claims are marked as hypotheses, unknown, or review-required.
• Experiment metrics, sample limits, budget caps, stop rules, and owner are stated.
• Sandbox/test work is separated from production/live launch.
• High-risk live actions require explicit approval.
• Evals in evals/prompts.yml cover the changed behavior.

Done Criteria

• The answer gives a practical, scoped channel plan.
• Unknowns and review gates are visible.
• No invented regional, platform, legal, cultural, calendar, or performance claims are included.
• No send, publish, audience upload, partnership commitment, or paid campaign launch is performed without explicit approval.