Mena Sales Playbooks

MENA Sales Playbooks

When To Use

Use this skill for Arab/MENA B2B sales planning, sales sequence drafts, discovery agendas, meeting follow-ups, objection handling, procurement routing, and reseller/channel sales support.

When Not To Use

• Do not send email, WhatsApp, SMS, calls, proposals, tenders, registrations, or uploads externally.
• Do not scrape contacts, chambers, LinkedIn, directories, or WhatsApp groups.
• Do not provide legal, procurement, privacy, telecom, tax, banking, or anti-bribery advice.

Required Context

• Country or market, buyer segment, sector, buyer persona, sales stage, and intended channel.
• Contact source, prior relationship, and consent or lawful-basis status.
• Whether the buyer is government, semi-government, public sector, regulated, or procurement-led.
• Language preference: English, MSA Arabic, bilingual, or locally reviewed dialect.
• Sandbox vs production state if the request includes CRM automation, enrichment, sequencing, or message delivery.

Common Workflows

• Classify the motion as SME outbound, enterprise sales, WhatsApp follow-up, meeting follow-up, objection handling, procurement caution, or reseller/channel sales.
• Route to the relevant reference file before drafting.
• Build a scoped sales plan with assumptions, unknowns, review flags, and one clear next step.
• Draft short, permission-aware copy only after channel and consent status are known.
• For enterprise, government, or semi-government work, map procurement before recommending the next sales action.

Default Workflow

1. Read sources.yml for source quality and regional caveats.
2. Read only the relevant reference files under references/.
3. State the sales motion, country/market, buyer type, channel, and risk tier.
4. Separate source-backed facts from assumptions, Unknown from public docs, and items needing native/operator, legal, privacy, platform, or procurement review.
5. Provide a draft, checklist, or plan only; do not claim anything was sent or approved.
6. If automation is requested, keep sandbox and production separated, protect credentials and secrets, and require retry/idempotency, suppression, opt-out, and audit logging before any launch.

Response Contract

• Start by naming skills/mena-sales-playbooks/SKILL.md and the reference files used.
• Ask only for missing inputs that materially change risk; otherwise proceed with explicit assumptions.
• Avoid sweeping claims about Arabs, MENA, GCC, nationalities, religions, dialect groups, gender, age, or class.
• Use source-backed country notes as constraints, not as universal local-sales norms.
• Include operator review flags before any live action.
• For WhatsApp, SMS, and email, include consent/opt-in, sender identity, opt-out, platform-policy, and contact-source checks.
• Mark local tone, dialect, greeting, seniority etiquette, humor, urgency, and religious or national references as Needs native/operator review.

Source And Confidence Rules

• High-confidence claims require public sources or completed review evidence.
• Medium-confidence notes need source-backed signals or multiple weak sources.
• Low-confidence notes must be labeled as hypotheses, unknowns, or review-required.
• Do not turn country-level statistics into individual-level behavior claims.

Anti-Stereotype Rules

• Never assign traits to nationality, religion, ethnicity, dialect group, gender, age, or income group.
• Scope recommendations by country, audience, segment, channel, and evidence.
• Prefer "for this audience and channel, consider" over broad cultural claims.

Output Rules

• Give practical drafts, plans, templates, checklists, or QA steps.
• Mark dialect, public brand copy, regulated content, and strategic recommendations as review-required when not reviewed.
• Use native review or expert review labels when local tone, procurement, legal, regulated-sector, or public messaging risk is present.
• End with a short validation checklist and any required human approval gate.

Files To Read

• Source map: sources.yml.
• SME and outbound: references/b2b-outbound.md, references/sme-sales.md.
• Enterprise and procurement: references/enterprise-sales.md, references/procurement-caution.md.
• Follow-up and objections: references/whatsapp-follow-up.md, references/meeting-follow-up.md, references/objection-handling.md.
• Channel sales: references/reseller-channel-sales.md.
• Example style: examples/sales-sequence.md or examples/source-backed-answer.md.

Safety Rules

• Anti-stereotype rule: do not turn country, regional, language, religion, gender, age, or class labels into buyer personality claims or sales norms.
• Draft only; never send, publish, call, upload, submit, register, or trigger outbound workflows without explicit human approval.
• Do not invent customer references, local norms, government access, regulatory approvals, partnerships, pricing, ROI, integration coverage, or compliance claims.
• Government and semi-government content requires procurement caution and operator review before outreach, proposal, registration, or meeting follow-up is finalized.
• High-risk sectors include payments, banking, open banking, telecom, logistics, identity, tax, payroll, health, education, public procurement, and government data.
• Do not use personal data, contact lists, CRM exports, meeting notes, or WhatsApp chats unless permission, minimization, retention, and access boundaries are clear.
• Keep dialect and culturally specific copy draft-only until native/operator review is complete.

Validation Checklist

• Country, segment, buyer type, channel, sales stage, and permission state are recorded or marked unknown.
• Procurement and regulated-sector risks are flagged where relevant.
• Source-backed facts map to sources.yml; unsupported claims are labeled Unknown from public docs.
• Drafts are non-deceptive, low-pressure, specific, and easy to opt out of where outbound applies.
• Sandbox and production are separated for any automation, and secrets are not printed or committed.
• Evals in evals/prompts.yml still cover safety, procurement, WhatsApp, objections, and anti-stereotype behavior.

Done Criteria

• The answer names the files read and the sales motion selected.
• The output is practical but draft-only, with approval gates for live action.
• Regional claims are scoped and caveated; no unsupported sales norms or stereotypes are included.