Design Diversity Catalog

Design Diversity Catalog

Skill by ara.so — Design Skills collection.

This skill enables Claude Code to apply 100 distinct, production-ready design styles to presentations and websites. Each design pack contains precise specifications for color, typography, layout, charts, diagrams, and anti-patterns, preventing the "AI gray slop" problem where all generated designs look identical.

What It Does

The design-pick skill is a consumer skill that:

• Lets you specify a design pack by slug (e.g., web-velvet-dark-boutique) to generate styled content
• Recommends 2-3 packs when you describe a desired aesthetic (e.g., "luxury dark tone presentation")
• Bundles 100 design specifications (50 PPT + 50 web) with full color palettes, typography, spacing systems, and layout rules
• Works offline — all pack specifications are bundled in references/

Key principle: All PPT outputs must be editable native .pptx files, never full-slide PNG renders. Users must be able to edit text, shapes, and colors in PowerPoint.

Installation

Local Project Installation

# Install skill in current Claude Code project
cp -r skills/design-pick .claude/skills/

# Verify installation
ls .claude/skills/design-pick/SKILL.md

Global Installation

# Install globally for all Claude Code projects
cp -r skills/design-pick ~/.claude/skills/

# Verify
ls ~/.claude/skills/design-pick/SKILL.md

Using the Skill

Method 1: Direct Slug Specification

Request a specific design pack by its slug:

Use design-pick skill to apply the web-velvet-dark-boutique pack 
and create a product landing page for my SaaS analytics tool

Apply ppt-corporate-trust-finance pack with design-pick to create 
a Q4 investor presentation from this earnings data

Method 2: Natural Language Recommendation

Describe the desired aesthetic and let the skill recommend packs:

I need a professional consulting-style PPT for enterprise clients. 
Use design-pick to recommend and apply an appropriate pack.

Create a modern, minimalist landing page with clean typography. 
Use design-pick to suggest suitable web packs.

Method 3: Without Claude Code (claude.ai)

1. Browse the catalog at https://design-diversity.vercel.app
2. Open a pack detail page
3. Copy the entire prompt.md content
4. Paste into claude.ai chat with your source material
5. Request:

Using the design specification above, create an editable native .pptx 
presentation from this outline. Ensure all text, charts, and shapes 
are editable PowerPoint objects, NOT embedded images.

Design Pack Structure

Each pack includes:

// Pack metadata structure (meta.yaml)
interface DesignPack {
  slug: string;           // e.g., "web-velvet-dark-boutique"
  title: string;
  category: "ppt" | "web";
  styleAxes: {
    color: string;        // e.g., "dark-rich"
    type: string;         // e.g., "serif-elegant"
    layout: string;       // e.g., "asymmetric-bold"
    space: string;        // e.g., "generous"
    motion: string;       // e.g., "subtle-smooth"
  };
  learnedFrom: string[];  // Open design systems studied
  premium?: boolean;      // Has 5-7 detailed pages
}

Available Pack Categories

PPT Packs (50 total)

• Corporate: Finance, consulting, enterprise trust
• Creative: Agency, portfolio, storytelling
• Technical: Engineering, data science, research
• Educational: Academic, training, workshop
• Startup: Pitch decks, product launches

Web Packs (50 total)

• E-commerce: Product pages, boutique stores
• SaaS: Landing pages, dashboards, pricing
• Portfolio: Creative showcases, case studies
• Marketing: Campaign pages, lead generation
• Content: Editorial, blogs, documentation

Accessing Pack Specifications

Within the skill, pack specs are loaded from:

// Skill loads from bundled references
const packSpec = await loadReference(
  `design-packs/${category}/${slug}/prompt.md`
);

// Token data for programmatic access
const tokens = await loadReference(
  `design-packs/${category}/${slug}/tokens.json`
);

Example Token Structure

{
  "colors": {
    "primary": "#1a1a2e",
    "accent": "#d4af37",
    "surface": "#16213e",
    "text": {
      "primary": "#eaeaea",
      "secondary": "#a0a0a0"
    }
  },
  "typography": {
    "headings": {
      "family": "Playfair Display",
      "weight": 700,
      "tracking": "-0.02em"
    },
    "body": {
      "family": "Inter",
      "weight": 400,
      "lineHeight": 1.6
    }
  },
  "spacing": {
    "unit": 8,
    "scale": [8, 16, 24, 32, 48, 64, 96]
  }
}

PPT Output Requirements

Critical: All PowerPoint outputs must follow these rules:

✅ Required

• Native objects only: Use python-pptx text boxes, shapes, tables, charts
• Editable text: All headings, body text, labels must be PowerPoint TextFrame objects
• Native charts: Use pptx.chart for data visualization when possible
• Native diagrams: Build flowcharts/diagrams with AutoShapes and connectors
• Font embedding: Embed custom fonts in .pptx so recipients see correct typography

❌ Prohibited

• No full-slide PNGs: Never render HTML/CSS to image and embed as single slide background
• No text-in-images: Charts and infographics must have text as separate layers
• No uneditable renders: User must be able to click and edit every text element

Code Example: Creating Editable PPT

from pptx import Presentation
from pptx.util import Inches, Pt
from pptx.enum.text import PP_ALIGN

# Load design pack tokens
import json
with open('tokens.json') as f:
    design = json.load(f)

prs = Presentation()
prs.slide_width = Inches(10)
prs.slide_height = Inches(7.5)

# Title slide with native text boxes
slide = prs.slides.add_slide(prs.slide_layouts[6])  # Blank layout

# Background shape (editable)
bg = slide.shapes.add_shape(
    1,  # Rectangle
    0, 0,
    prs.slide_width, prs.slide_height
)
bg.fill.solid()
bg.fill.fore_color.rgb = RGBColor.from_string(design['colors']['primary'])

# Title text box (editable)
title_box = slide.shapes.add_textbox(
    Inches(1), Inches(2.5),
    Inches(8), Inches(1.5)
)
title_frame = title_box.text_frame
title_frame.text = "Your Editable Title"
title_frame.paragraphs[0].font.name = design['typography']['headings']['family']
title_frame.paragraphs[0].font.size = Pt(54)
title_frame.paragraphs[0].font.bold = True
title_frame.paragraphs[0].font.color.rgb = RGBColor.from_string(
    design['colors']['text']['primary']
)

# Save as native .pptx
prs.save('output.pptx')

Web Output Patterns

HTML/CSS Generation

// Apply design tokens to React/HTML
interface WebDesignTokens {
  colors: Record<string, string>;
  typography: {
    headings: FontSpec;
    body: FontSpec;
  };
  spacing: {
    unit: number;
    scale: number[];
  };
  breakpoints: Record<string, string>;
}

// Generate CSS from tokens
function generateCSS(tokens: WebDesignTokens): string {
  return `
:root {
  --color-primary: ${tokens.colors.primary};
  --color-accent: ${tokens.colors.accent};
  --font-heading: "${tokens.typography.headings.family}", serif;
  --font-body: "${tokens.typography.body.family}", sans-serif;
  --space-unit: ${tokens.spacing.unit}px;
}

h1, h2, h3 {
  font-family: var(--font-heading);
  font-weight: ${tokens.typography.headings.weight};
  letter-spacing: ${tokens.typography.headings.tracking};
}

body {
  font-family: var(--font-body);
  font-weight: ${tokens.typography.body.weight};
  line-height: ${tokens.typography.body.lineHeight};
  color: ${tokens.colors.text.primary};
  background: ${tokens.colors.surface};
}
`;
}

Browsing the Catalog

Programmatic Access

// Load full catalog index
import catalog from './catalog.json';

interface CatalogEntry {
  slug: string;
  title: string;
  category: 'ppt' | 'web';
  styleAxes: StyleAxes;
  premium: boolean;
  pages?: number;  // Premium packs have 5-7 detailed pages
}

// Filter by category
const webPacks = catalog.filter(p => p.category === 'web');

// Find premium packs
const premiumPacks = catalog.filter(p => p.premium);

// Search by style axis
const darkPacks = catalog.filter(p => 
  p.styleAxes.color.includes('dark')
);

Visual Browsing

Visit https://design-diversity.vercel.app to:

• See preview images for all 100 packs
• Filter by category (PPT/Web) and style axes
• View detailed specifications for premium packs
• Copy prompt.md content for claude.ai use

Common Workflows

Workflow 1: Quick PPT Generation

I have this product launch outline. Use design-pick to recommend 
a modern, bold PPT pack and generate a 10-slide deck as editable 
native PowerPoint. Include title slide, 3 feature slides, customer 
testimonial, pricing comparison table, and CTA slide.

Workflow 2: Brand-Matched Web Page

Apply design-pick's web-velvet-dark-boutique pack to create a 
luxury product landing page. Match these brand colors: #1a1a2e, 
#d4af37. Output as single-file HTML with embedded CSS. Include 
hero section, 3-column features, testimonial carousel, and footer.

Workflow 3: Multi-Pack Comparison

Show me 3 PPT pack recommendations for a technical architecture 
presentation to engineering leads. Compare their color schemes 
and typography. Generate a sample title slide for each so I can 
choose.

Configuration

No configuration needed — packs are bundled. However, you can extend:

Adding Custom Packs

# Create new pack directory
mkdir -p design-packs/web/my-custom-pack

# Required files
touch design-packs/web/my-custom-pack/{prompt.md,tokens.json,meta.yaml,preview.png}

# Update catalog.json
# Add entry following schema v2

Custom Pack Structure

# meta.yaml
slug: web-my-custom-pack
title: My Custom Design
category: web
styleAxes:
  color: vibrant-gradient
  type: sans-modern
  layout: grid-structured
  space: compact
  motion: dynamic
learnedFrom:
  - "Material Design"
  - "Apple Human Interface Guidelines"
premium: false

Troubleshooting

Issue: PPT comes out as images

Symptom: Generated .pptx has slides as full-page PNG images

Solution: Explicitly request in your prompt:

Create an EDITABLE NATIVE .pptx where all text, shapes, and charts 
are PowerPoint objects, NOT embedded images. I must be able to click 
and edit any text element.

Issue: Design pack not found

Symptom: Error: Pack 'xyz' not found in references

Solution:

1. Check slug spelling at https://design-diversity.vercel.app
2. Verify skill installation: ls .claude/skills/design-pick/references/
3. Ensure you're using correct category prefix (ppt- or web-)

Issue: Fonts don't render correctly

Symptom: Output uses fallback fonts instead of pack's specified typography

Solution:

• For PPT: Request font embedding in prompt
• For Web: Ensure Google Fonts or font CDN links are included in HTML <head>

Issue: Colors don't match preview

Symptom: Generated output has different colors than catalog preview

Solution:

• Check tokens.json for authoritative color values
• Request: "Use exact hex codes from the pack's tokens.json"
• Verify your monitor/browser color profile isn't altering previews

Environment Variables

No API keys required. All pack data is bundled locally.

For catalog site development:

# site/.env.local (optional)
NEXT_PUBLIC_CATALOG_URL=https://design-diversity.vercel.app
ANALYZE=true  # Enable bundle analysis

Related Resources

• Catalog Site: https://design-diversity.vercel.app
• Contributing Guide: See CONTRIBUTING.md for submitting new packs
• Pack Sources: Each pack's meta.yaml lists learned design systems
• License: MIT for specs/code; see LICENSE file

Remember: The goal is design diversity. Every output should be visually distinct. If two generated presentations look the same, the wrong pack was chosen or the pack spec wasn't fully applied.