Soku CLI Integration

Soku CLI Integration

Skill by ara.so — Devtools Skills collection.

Overview

Soku CLI is a command-line interface that provides secure, typed access to your entire growth stack—Google Ads, Meta Ads, GA4, PostHog, SEO hosting, and more—without exposing API keys in prompts or requiring MCP hosts. Commands are self-documenting and return stable JSON envelopes that AI agents can parse reliably. All delivery-changing writes (like creating campaigns) go through a human review gate.

Key capabilities:

• Query normalized reporting across ad platforms (Google, Meta, TikTok, ChatGPT Ads)
• Access GA4 and PostHog analytics
• Create and manage ad campaigns with human approval
• Publish SEO content
• Schedule recurring automations
• Manage workspace context files

Installation

Prerequisites

• Node.js 20 or newer
• npm or npx

Global installation

npm install -g @soku-ai/cli

Without global install

npx @soku-ai/cli --help

Verify installation

soku --version

Authentication & Workspace Setup

Sign in with browser-based device flow

soku auth login

This opens a browser for OAuth authentication. The CLI stores credentials securely (using keytar when available, or encrypted file storage as fallback).

Check authentication status

soku auth status

Find and select a workspace

# Search for your brand workspace
soku workspace resolve <brand-name>

# Use the brand workspace
soku workspace use-brand <brand-name>

# Verify active workspace
soku workspace status

Sign out

soku auth logout

Core Command Structure

All commands follow a consistent pattern:

soku <namespace> <action> [options]

Namespaces:

• auth - Authentication management
• workspace - Organization/brand context
• ads - Advertising platforms
• ga4 - Google Analytics 4
• posthog - PostHog analytics
• seo-hosting - SEO page management
• automation - Scheduled tasks
• context - Context Hub file management
• egress - Third-party API calls
• review - Human approval workflow
• skill - Agent skill management

Get help for any command

soku --help
soku ads --help
soku ads query-single-dimension --help

Working with Advertising Data

List ad accounts

# Google Ads
soku ads list-ad-accounts --platform google

# Meta Ads
soku ads list-ad-accounts --platform meta

# All platforms
soku ads list-ad-accounts

Query single-dimension reports

soku ads query-single-dimension \
  --platform google \
  --account-id 123-456-7890 \
  --dimension campaign \
  --date-start 2026-06-01 \
  --date-end 2026-06-30

Available dimensions: campaign, ad_group, ad, keyword

Query two-dimension reports

soku ads query-two-dimension \
  --platform google \
  --account-id 123-456-7890 \
  --dimension-one campaign \
  --dimension-two ad_group \
  --date-start 2026-06-01 \
  --date-end 2026-06-30

Google Ads GAQL queries

For custom breakdowns beyond standard dimensions:

soku ads google gaql \
  --account-id 123-456-7890 \
  --query "SELECT campaign.name, metrics.impressions, metrics.clicks FROM campaign WHERE segments.date DURING LAST_30_DAYS"

Create a Meta campaign (with review)

soku ads meta campaign create \
  --account-id act_123456789 \
  --name "Q3 Product Launch" \
  --objective OUTCOME_TRAFFIC \
  --summary "Create paused Meta traffic campaign for Q3 launch"

This returns a review ID instead of executing immediately:

{
  "ok": true,
  "data": {
    "review_id": "rev_abc123",
    "status": "pending"
  }
}

Review and approve changes

# View the pending change
soku review show rev_abc123

# Approve it
soku review approve rev_abc123

# Or reject it
soku review reject rev_abc123 --reason "Budget needs adjustment"

# List all pending reviews
soku review list --status pending

Analytics Integration

Google Analytics 4

# List properties
soku ga4 list-properties

# Get property overview
soku ga4 get-property-overview --property-id 123456789

# List traffic sources
soku ga4 list-traffic-sources \
  --property-id 123456789 \
  --start-date 2026-06-01 \
  --end-date 2026-06-30

# Get conversion events
soku ga4 list-conversion-events --property-id 123456789

PostHog

# List projects
soku posthog list-projects

# Execute SQL query
soku posthog query \
  --project-id 12345 \
  --tool execute-sql \
  --arguments '{"query":"SELECT event, count() as count FROM events WHERE timestamp >= now() - INTERVAL 7 DAY GROUP BY event ORDER BY count DESC LIMIT 10"}'

# Get insights
soku posthog query \
  --project-id 12345 \
  --tool get-insights \
  --arguments '{"filters":{"date_from":"-7d"}}'

SEO Hosting

Create and publish a page

# Stage a page
soku seo-hosting pages put \
  --section blog \
  --slug product-launch-2026 \
  --title "Product Launch Notes" \
  --html-file ./content/launch.html

# Publish it live
soku seo-hosting pages publish \
  --section blog \
  --slug product-launch-2026

# List all pages
soku seo-hosting pages list --section blog

# Get page details
soku seo-hosting pages get \
  --section blog \
  --slug product-launch-2026

Manage domains

# List domains
soku seo-hosting domains list

# Add a domain
soku seo-hosting domains add \
  --domain blog.example.com \
  --section blog

Automations

Create scheduled tasks

# Weekly performance review
soku automation create \
  --name "Weekly ad account health check" \
  --prompt "Review all active ad accounts, identify campaigns with declining performance, and flag anomalies for human review" \
  --cron "0 9 * * 1" \
  --timezone America/Los_Angeles

# Daily budget monitor
soku automation create \
  --name "Daily budget utilization" \
  --prompt "Check yesterday's spend across all platforms and alert if any account spent >110% or <70% of daily budget" \
  --cron "0 8 * * *" \
  --timezone America/New_York

Manage automations

# List all automations
soku automation list

# Get automation details
soku automation get --id auto_abc123

# Pause an automation
soku automation pause --id auto_abc123

# Resume an automation
soku automation resume --id auto_abc123

# Delete an automation
soku automation delete --id auto_abc123

Context Hub

Manage files that agents can use as context:

# Upload a file
soku context upload ./campaign-brief.pdf --dir research

# Upload multiple files
soku context upload ./docs/*.md --dir documentation

# List files
soku context list

# List files in specific directory
soku context list --dir research

# Download a file
soku context download campaign-brief.pdf --output ./local-copy.pdf

# Delete a file
soku context delete campaign-brief.pdf --dir research

Agent Skills

Install workflow skills to give agents structured knowledge:

# Install all available skills globally
soku skill install --all --global

# Install specific skill
soku skill install soku-ads-reporting --global

# List installed skills
soku skill list

# Check skill status
soku skill status

# Update skills
soku skill update --all

The meta skill is available at skills/soku/SKILL.md in the installation directory.

JSON Output & Parsing

In non-interactive environments, all commands return structured JSON:

Success response

{
  "ok": true,
  "data": {
    "accounts": [
      {
        "id": "123-456-7890",
        "name": "Main Account",
        "platform": "google"
      }
    ]
  }
}

Error response

{
  "ok": false,
  "error": {
    "code": "UNAUTHORIZED",
    "message": "Session expired. Run 'soku auth login'"
  }
}

Parsing in scripts (TypeScript)

import { exec } from 'node:child_process';
import { promisify } from 'node:util';

const execAsync = promisify(exec);

async function getAdAccounts(platform: string) {
  try {
    const { stdout } = await execAsync(
      `soku ads list-ad-accounts --platform ${platform}`
    );
    const response = JSON.parse(stdout);
    
    if (!response.ok) {
      throw new Error(response.error.message);
    }
    
    return response.data.accounts;
  } catch (error) {
    console.error('Failed to fetch ad accounts:', error);
    throw error;
  }
}

// Usage
const accounts = await getAdAccounts('google');
console.log(`Found ${accounts.length} accounts`);

Parsing in scripts (Shell)

#!/bin/bash

# Get accounts and extract IDs
ACCOUNTS=$(soku ads list-ad-accounts --platform google)

if [ "$(echo "$ACCOUNTS" | jq -r '.ok')" = "true" ]; then
  echo "$ACCOUNTS" | jq -r '.data.accounts[].id' | while read -r account_id; do
    echo "Processing account: $account_id"
    soku ads query-single-dimension \
      --platform google \
      --account-id "$account_id" \
      --dimension campaign \
      --date-start "2026-06-01" \
      --date-end "2026-06-30"
  done
else
  echo "Error: $(echo "$ACCOUNTS" | jq -r '.error.message')"
  exit 1
fi

Direct Capability Calls

If a capability doesn't have a typed command yet, use soku call:

# Discover capabilities
soku call --help

# Call with snake_case capability name
soku call ads list_ad_accounts -p platform=google

# Multiple parameters
soku call ads query_single_dimension \
  -p platform=google \
  -p account_id=123-456-7890 \
  -p dimension=campaign \
  -p date_start=2026-06-01 \
  -p date_end=2026-06-30

# Get help for specific capability
soku call ads list_ad_accounts --help

Common Workflows

Weekly performance report

async function generateWeeklyReport() {
  // Get all ad accounts
  const googleAccounts = await execSoku('ads list-ad-accounts --platform google');
  const metaAccounts = await execSoku('ads list-ad-accounts --platform meta');
  
  // Query last 7 days for each account
  const reports = [];
  for (const account of [...googleAccounts, ...metaAccounts]) {
    const data = await execSoku(`ads query-single-dimension \
      --platform ${account.platform} \
      --account-id ${account.id} \
      --dimension campaign \
      --date-start ${sevenDaysAgo()} \
      --date-end ${today()}`);
    
    reports.push({ account: account.name, data });
  }
  
  // Analyze and format
  return formatReport(reports);
}

Campaign launch checklist

async function launchCampaign(config: CampaignConfig) {
  // 1. Create campaign (returns review ID)
  const createResult = await execSoku(`ads meta campaign create \
    --account-id ${config.accountId} \
    --name "${config.name}" \
    --objective ${config.objective} \
    --summary "${config.summary}"`);
  
  const reviewId = createResult.data.review_id;
  
  // 2. Show review to user
  console.log('Campaign ready for review:');
  const review = await execSoku(`review show ${reviewId}`);
  console.log(JSON.stringify(review.data, null, 2));
  
  // 3. Human approves via CLI or returns approval decision
  const approved = await askHumanForApproval();
  
  if (approved) {
    await execSoku(`review approve ${reviewId}`);
    console.log('Campaign launched!');
  } else {
    await execSoku(`review reject ${reviewId} --reason "Needs budget adjustment"`);
  }
}

Cross-platform performance comparison

async function compareAdPlatforms(startDate: string, endDate: string) {
  const platforms = ['google', 'meta', 'tiktok'];
  const results = {};
  
  for (const platform of platforms) {
    const accounts = await execSoku(`ads list-ad-accounts --platform ${platform}`);
    
    let totalSpend = 0;
    let totalConversions = 0;
    
    for (const account of accounts.data.accounts) {
      const metrics = await execSoku(`ads query-single-dimension \
        --platform ${platform} \
        --account-id ${account.id} \
        --dimension campaign \
        --date-start ${startDate} \
        --date-end ${endDate}`);
      
      totalSpend += sumMetric(metrics.data, 'spend');
      totalConversions += sumMetric(metrics.data, 'conversions');
    }
    
    results[platform] = {
      spend: totalSpend,
      conversions: totalConversions,
      cpa: totalSpend / totalConversions
    };
  }
  
  return results;
}

Troubleshooting

Authentication issues

Problem: Session expired or UNAUTHORIZED errors

# Sign out and back in
soku auth logout
soku auth login

# Verify status
soku auth status

Problem: Browser doesn't open during login

# The CLI will display a URL to visit manually
# Copy the URL from the terminal and open it in your browser

Workspace context issues

Problem: No workspace selected

# Check current workspace
soku workspace status

# List available workspaces
soku workspace list

# Select a workspace
soku workspace use-brand <brand-name>

Command not found

Problem: Typed command doesn't exist yet for new capability

# Use direct capability call instead
soku call <namespace> <action> --help
soku call <namespace> <action> -p key=value

Review workflow issues

Problem: Review ID returned but want to skip review (for testing)

# Reviews are intentional for delivery-changing operations
# Always approve/reject properly to maintain audit trail
soku review approve <review_id>

JSON parsing issues

Problem: Malformed JSON output

# Ensure you're in non-interactive mode
# Interactive prompts can interfere with JSON output
# Set CI environment or redirect stderr
soku ads list-ad-accounts 2>/dev/null

Permission issues

Problem: FORBIDDEN or missing capabilities

# Check workspace permissions
soku workspace status

# Ensure you're using correct workspace
soku workspace use-brand <correct-brand>

# Some capabilities require specific Soku plan features
# Contact workspace admin to verify feature availability

Rate limiting

Problem: RATE_LIMIT_EXCEEDED errors

# Soku handles third-party rate limits
# Add delays between bulk operations
sleep 1

Environment Variables

Soku CLI respects standard environment variables:

• NODE_ENV - Set to production to suppress dev warnings
• CI - Set to true to force non-interactive mode
• NO_COLOR - Set to disable colored output
• SOKU_API_URL - Override API endpoint (advanced use)

Best Practices for AI Agents

1. Always check authentication first: Run soku auth status before executing workflows
2. Parse JSON reliably: Check response.ok before accessing response.data
3. Use typed commands when available: They provide better validation than raw soku call
4. Handle reviews properly: Never assume auto-approval; present reviews to humans
5. Cache workspace context: Don't repeatedly call soku workspace status
6. Batch queries efficiently: Minimize API calls by requesting broader date ranges
7. Install skills globally: Run soku skill install --all --global during setup
8. Provide context in summaries: The --summary flag for writes should explain WHY

Development & Testing

When developing scripts that use Soku CLI:

// Check if Soku CLI is available
import { exec } from 'node:child_process';

async function checkSokuCLI() {
  try {
    await execAsync('soku --version');
    return true;
  } catch {
    console.error('Soku CLI not found. Install: npm install -g @soku-ai/cli');
    return false;
  }
}

// Test with dry-run patterns
async function testCampaignCreate(config: any) {
  // Create returns review ID - safe to test
  const result = await execSoku(`ads meta campaign create \
    --account-id ${config.accountId} \
    --name "TEST ${config.name}" \
    --objective ${config.objective} \
    --summary "Test campaign - do not approve"`);
  
  // Review but don't approve
  const reviewId = result.data.review_id;
  console.log(`Test review created: ${reviewId}`);
  console.log('Remember to reject this review');
  
  return reviewId;
}

Further Resources

• Agent guide: https://soku.ai/cli/skill.md
• npm package: https://www.npmjs.com/package/@soku-ai/cli
• Contributing: See CONTRIBUTING.md in the repository
• GitHub: https://github.com/About-Intelligence/soku-cli