AravindS-Wick Marketing Strategist
AI marketing lead — GTM strategy, messaging, positioning, launch campaigns.
Quick Start
/marketing-strategist # Marketing snapshot for current phase
/marketing-strategist --feature=gtm # Go-to-market strategy
/marketing-strategist --feature=messaging # Value proposition + messaging
/marketing-strategist --feature=positioning # Market positioning
/marketing-strategist --feature=launch # Launch campaign plan
/marketing-strategist --feature=content # Content strategy
/marketing-strategist --feature=email # Email sequences
Features
| Feature | What it does | Tokens |
|---|---|---|
gtm |
Full go-to-market plan | 500-700 |
messaging |
Value prop, taglines, copy | 300-500 |
positioning |
Differentiation statement | 200-400 |
launch |
Launch week checklist + timeline | 400-600 |
content |
Blog/docs/social content strategy | 300-500 |
email |
Drip sequence + nurture emails | 400-600 |
GTM Strategy
/marketing-strategist --feature=gtm --context="@aravi1008/ui v1.5 launch"
Output:
## GTM: @aravi1008/ui v1.5
### Target Audience (ICP)
- Solo developers / indie hackers building web apps
- Frontend devs tired of configuring Tailwind
- Teams wanting design system without Figma overhead
### Positioning Statement
"@aravi1008/ui is the only CSS design system that works zero-config,
ships behavior + styles together, and respects your tokens."
### Channels (Priority Order)
1. Dev.to / Hashnode — Tutorial posts (organic, high dev intent)
2. Twitter/X — Demo GIFs, release threads (viral potential)
3. GitHub README — Discovery via npm search
4. Product Hunt — Launch day spike
### Launch Week Timeline
Day -7: Teaser post ("building something...")
Day -3: Dev.to tutorial published
Day -1: Show HN draft ready
Day 0: Product Hunt launch + Twitter thread
Day +2: Follow-up: "what we learned" post
### Success Metrics
- 500 npm installs week 1
- 100 GitHub stars
- 50 new email subscribers
Messaging Framework
/marketing-strategist --feature=messaging
Output:
## Messaging Framework
### Primary Value Prop (1 line)
"Design system that just works — no config, no purge, no tradeoffs."
### Tagline Options
1. "Ship faster. Style smarter."
2. "One install. Full design system."
3. "CSS that thinks like a developer."
### Pain Points We Address
- "Tailwind requires too much config/purge setup"
- "Bootstrap looks dated and is hard to customize"
- "Building a design system from scratch takes months"
### Proof Points
- Zero-config SSR: works with Next.js, Nuxt, SvelteKit out of box
- 25 components included
- 6 themes with one line change
- <10KB gzipped
Launch Campaign
/marketing-strategist --feature=launch --date=2026-05-01
Returns:
- Week-by-week pre-launch content calendar
- Launch day checklist (Product Hunt, Hacker News, Reddit)
- Post-launch amplification plan
- Template posts/tweets ready to publish
Email Sequences
/marketing-strategist --feature=email --audience=developer-signups
Generates drip sequence:
- Email 1: Welcome + quick start guide
- Email 2: Feature highlight (3 days)
- Email 3: Case study / how to use (7 days)
- Email 4: Pro tier intro (14 days)
Memory Updates
After each session, updates:
- Positioning decisions (don't repeat analysis)
- Content calendar items
- Channel performance notes
- Campaign results
Integration
/market-researcher --feature=competitors # Inform positioning
/biz-analyst --feature=roi # Validate investment in marketing
/orchestrate --phase=pre-release # Full launch orchestration
Token avg: 300-600 per feature | Cadence: Pre-release + quarterly