architshahdigital Ad Campaign Builder
Turn a product and a budget into a launch-ready paid-media plan. This skill structures the account correctly before a rupee is spent, then generates the copy variants to test — so spend maps to a hypothesis, not a guess.
Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)
If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:
- Ask the user to paste their product description, offer details, total budget, target audience, and platforms directly in the chat.
- Perform the campaign account architecture planning and copy drafting manually in-context.
- Output the structured blueprint, target audiences, and the exact copy matrix matching the templates below.
Workflow
Information Gathering:
- Define the product/service, target cost per acquisition (CPA) if known, and total monthly budget.
- Clarify the primary target platform (Meta Ads vs. Google Ads vs. Both).
Campaign Account Architecture:
- Map out a clean campaign structure based on funnel stages: Top of Funnel (TOF), Middle of Funnel (MOF), and Bottom of Funnel (BOF).
- Formulate the exact budget splits and objectives for each ad set.
Audience Targeting Matrix:
- Define targeting variables (demographics, interests, lookalikes, custom lists, exclusions).
Ad Copy Variant Generation:
- Generate copy for 3–4 distinct creative angles:
- Angle 1 (Problem-Agitate-Solve): Pain point focus.
- Angle 2 (Outcome/Benefit-Led): Highlighting the "after-state".
- Angle 3 (Social Proof/Authority): Review, stat, or testimonial focus.
- Angle 4 (Contrarian/Pattern-Break): Contrarian take or hook.
- Generate copy for 3–4 distinct creative angles:
Testing & Optimization Roadmap:
- Define the key performance indicators (KPIs) to track and clear guidelines for scaling vs. killing ad variants.
Templates & Output Format
1. Account Structure & Budget Blueprint
| Campaign / Ad Set Name | Objective | Target Audience | Budget Share (%) | Daily Budget |
|---|---|---|---|---|
| TOF Prospecting | Sales (CBO/ABO) | Broad + Lookalikes | 55% |
₹X / $X |
| MOF Consideration | Engagement | Page/Video Engagers | 25% |
₹X / $X |
| BOF Retargeting | Sales | Website Visitors / Cart | 20% |
₹X / $X |
2. Ad Copy Variant Matrix
Generate copy using this exact clean structure for each ad set:
[Creative Angle 1: Problem-Agitate-Solve]
- Primary Text (Short - Under 150 chars): Insert scroll-stopping copy
- Primary Text (Long - Under 400 chars): Insert conversion-optimized copy
- Headline 1 (Punchy - Under 25 chars): Insert headline
- Headline 2 (Offer-led - Under 25 chars): Insert headline
- Call to Action (CTA):
[Shop Now / Learn More / Sign Up]
[!IMPORTANT] Keep ad copy completely policy-compliant. Avoid clickbait, fake countdown timers, or misleading claims. Mark any claims that need verification with a warning flag (⚠️).