E-commerce Listing Optimizer
A product page has one job: convert a scanning shopper into a buyer while staying findable in search. This skill rewrites a listing so it ranks for the right terms and answers the buyer's real questions before they bounce.
Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)
If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:
- Ask the user to paste their existing product listing, product specifications, list of keywords, and target platform (Amazon/Shopify) directly in the chat.
- Conduct the search/SEO keyword mapping, listing optimization, and copy creation manually in-context.
- Output the optimized title, bullets, A+ layout, and image shot list using the templates below.
Workflow
Product Intake & Keyword Mapping:
- Gather product details, materials, specs, unique selling propositions (USPs), and target keywords.
- Establish the target search volume map (Primary keyword vs. 5–10 secondary search terms).
Optimize Title:
- Frontload the brand name, core product category, and the single most important feature or benefit.
Optimize Key Bullet Points (Benefit-First):
- Write 5 comprehensive, benefit-first bullet points. Structure: Outcome/Benefit (in bold/brackets) → Feature/Spec that makes it happen.
Optimize Description & A+ Content Layout:
- Design the visual story block outline, separating content into modules (Hero banner, USP grids, comparison tables).
Create Image Shot List:
- Detail a 6-7 image storyboard with visual directions, dimensions, and the primary message each image must convey.
Templates & Output Format
Ensure the output is clean and structured for easy platform loading:
1. Optimized Listing Copy
🏷️ Product Title
Format: [Brand Name] [Primary Keyword] – [Main Attribute/USP] – [Pack Size/Dimensions] – [Model/Color] (Keep under 150-200 characters based on platform limits).
- Optimized Copy: Insert high-converting title draft here
- Target Keywords Utilized:
[keyword1], [keyword2]
📝 Key Features (Bullets)
Generate 5 benefit-first bullets using this exact layout:
- 🚀 [OUTCOME/BENEFIT IN ALL CAPS] – Action-oriented description of the feature and how it resolves a specific customer pain point. (Weave in secondary keywords).
- 🛡️ [DURABILITY & ASSURANCE] – Details on materials, warranty, or quality metrics.
- 🧩 [COMPATIBILITY & SPECIFICATIONS] – Dimensions, compatibility limits, or what is in the box.
2. A+ Content Layout & Image Shot List
| Image # |
Shot Type |
Visual Description |
Overlay Text & Callout |
Core Message / Goal |
| 1 |
Main Cover |
Clean product against a pure white background. |
None (compliance rules) |
Show the physical product. |
| 2 |
Infographic |
Highlighting product dimensions or specs. |
"Perfect fit for..." |
Address compatibility questions. |
| 3 |
Lifestyle |
Product in active use in its natural environment. |
"Enjoy X without the Y" |
Drive emotional desire. |
| 4 |
Comparison |
Matrix comparing the product vs. generic models. |
"Why choose [Brand]?" |
Handle competitive objections. |
[!WARNING]
Ensure all product claims (e.g. "lasts 10 hours", "made of 100% titanium") are verified. Mark any claims requiring user confirmation with a warning flag (⚠️).
1---2name: ecommerce-listing-optimizer3description: Optimize a product listing for conversion and search visibility on Amazon or Shopify — title, bullets, description, A+ / enhanced content, keywords, and image direction. Use when the user is launching a product, has a listing that isn't converting, needs keyword- rich copy, or wants an A+ content plan. Produces rewritten listing copy plus an image shot list. Triggers on: "product listing", "Amazon listing", "A+ content", "Shopify product page", "listing optimization", "product copy", "why isn't my product selling".4---56# E-commerce Listing Optimizer78A product page has one job: convert a scanning shopper into a buyer while staying findable in search. This skill rewrites a listing so it ranks for the right terms *and* answers the buyer's real questions before they bounce.910## Fallback: Running in Cloud/Web Environments (e.g., Claude.ai, CoWork)1112If you are running in a cloud-based or web-based environment (such as Claude.ai web or CoWork) where local file system or repository access is unavailable:131. Ask the user to paste their existing product listing, product specifications, list of keywords, and target platform (Amazon/Shopify) directly in the chat.142. Conduct the search/SEO keyword mapping, listing optimization, and copy creation manually in-context.153. Output the optimized title, bullets, A+ layout, and image shot list using the templates below.1617---1819## Workflow20211. **Product Intake & Keyword Mapping:**22 - Gather product details, materials, specs, unique selling propositions (USPs), and target keywords.23 - Establish the target search volume map (Primary keyword vs. 5–10 secondary search terms).24252. **Optimize Title:**26 - Frontload the brand name, core product category, and the single most important feature or benefit.27283. **Optimize Key Bullet Points (Benefit-First):**29 - Write 5 comprehensive, benefit-first bullet points. Structure: **Outcome/Benefit** (in bold/brackets) → **Feature/Spec** that makes it happen.30314. **Optimize Description & A+ Content Layout:**32 - Design the visual story block outline, separating content into modules (Hero banner, USP grids, comparison tables).33345. **Create Image Shot List:**35 - Detail a 6-7 image storyboard with visual directions, dimensions, and the primary message each image must convey.3637---3839## Templates & Output Format4041Ensure the output is clean and structured for easy platform loading:4243### 1. Optimized Listing Copy4445#### 🏷️ Product Title46> **Format:** `[Brand Name] [Primary Keyword] – [Main Attribute/USP] – [Pack Size/Dimensions] – [Model/Color]` (Keep under 150-200 characters based on platform limits).4748* **Optimized Copy:** *Insert high-converting title draft here*49* **Target Keywords Utilized:** `[keyword1]`, `[keyword2]`5051#### 📝 Key Features (Bullets)52Generate 5 benefit-first bullets using this exact layout:53* 🚀 **[OUTCOME/BENEFIT IN ALL CAPS]** – *Action-oriented description of the feature and how it resolves a specific customer pain point. (Weave in secondary keywords).*54* 🛡️ **[DURABILITY & ASSURANCE]** – *Details on materials, warranty, or quality metrics.*55* 🧩 **[COMPATIBILITY & SPECIFICATIONS]** – *Dimensions, compatibility limits, or what is in the box.*5657---5859### 2. A+ Content Layout & Image Shot List6061| Image # | Shot Type | Visual Description | Overlay Text & Callout | Core Message / Goal |62| :---: | :--- | :--- | :--- | :--- |63| **1** | **Main Cover** | Clean product against a pure white background. | None (compliance rules) | Show the physical product. |64| **2** | **Infographic** | Highlighting product dimensions or specs. | "Perfect fit for..." | Address compatibility questions. |65| **3** | **Lifestyle** | Product in active use in its natural environment. | "Enjoy X without the Y" | Drive emotional desire. |66| **4** | **Comparison** | Matrix comparing the product vs. generic models. | "Why choose [Brand]?" | Handle competitive objections. |6768> [!WARNING]69> Ensure all product claims (e.g. "lasts 10 hours", "made of 100% titanium") are verified. Mark any claims requiring user confirmation with a warning flag (⚠️).