Channels: Public Relations
Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
Initial Assessment
Check for project context first: If .claude/project-context.md or .cursor/project-context.md exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).
Identify:
- News angle: Product launch, funding, partnership, milestone
- Audience: Trade press, mainstream, bloggers
- Timing: Embargo or immediate
Press Release Structure
| Section |
Guideline |
| Header |
Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |
| Headline |
Under 100 chars; strong action verbs; "Why should I care?" |
| Subheadline |
Optional; additional context |
| Dateline |
City, state, date |
| Lead |
50–75 words; all 5 W's (Who, What, When, Where, Why) |
| Body |
1–2 paragraphs; inverted pyramid; most newsworthy first |
| Quote |
Executive/stakeholder; perspective, not fact repetition |
| Boilerplate |
2–3 sentence company description |
| Media contact |
Name, email, phone |
Lead Paragraph
Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).
Quote Quality
- Add perspective or emotion
- Avoid generic corporate-speak
- Don't repeat facts already stated
Writing Style
- AP style
- Short paragraphs (one idea each)
- Clear language for easy journalist adaptation
- Data and context to support claims
Output Format
- Headline and subheadline
- Lead paragraph
- Body copy
- Quote suggestion
- Boilerplate
Related Skills
- media-kit-page-generator: Media kit for press (assets)
- press-coverage-page-generator: Aggregation of coverage; outcome of PR; "As Seen In"
- branding: Brand voice for PR copy
- cold-start-strategy: Product Hunt, launch channels
- product-launch: GTM; PR as launch channel
1---2name: public-relations3description: When the user wants to plan PR, write a press release, or manage media relations. Also use when the user mentions "public relations," "PR," "press release," "media relations," "news release," "journalist," "media coverage," "product announcement," or "earned media." For on-site "As Seen In" or logos page, use press-coverage-page-generator.4---56# Channels: Public Relations78Guides PR and press release strategy. Journalists use ~3% of releases they receive; proper structure is critical. Use this skill when writing press releases, planning product announcements, or building media relations.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## Initial Assessment1314**Check for project context first:** If `.claude/project-context.md` or `.cursor/project-context.md` exists, read Sections 2 (Positioning), 3 (Value Proposition), 8 (Brand & Voice).1516Identify:171. **News angle**: Product launch, funding, partnership, milestone182. **Audience**: Trade press, mainstream, bloggers193. **Timing**: Embargo or immediate2021## Press Release Structure2223| Section | Guideline |24|---------|-----------|25| **Header** | Logo; contact (name, title, email, phone); "FOR IMMEDIATE RELEASE" or embargo |26| **Headline** | Under 100 chars; strong action verbs; "Why should I care?" |27| **Subheadline** | Optional; additional context |28| **Dateline** | City, state, date |29| **Lead** | 50–75 words; all 5 W's (Who, What, When, Where, Why) |30| **Body** | 1–2 paragraphs; inverted pyramid; most newsworthy first |31| **Quote** | Executive/stakeholder; perspective, not fact repetition |32| **Boilerplate** | 2–3 sentence company description |33| **Media contact** | Name, email, phone |3435## Lead Paragraph3637Journalist should understand the full story from the lead alone. Specific details, not vague language ("important update" → what changed and impact).3839## Quote Quality4041- Add perspective or emotion42- Avoid generic corporate-speak43- Don't repeat facts already stated4445## Writing Style4647- AP style48- Short paragraphs (one idea each)49- Clear language for easy journalist adaptation50- Data and context to support claims5152## Output Format5354- **Headline** and subheadline55- **Lead** paragraph56- **Body** copy57- **Quote** suggestion58- **Boilerplate**5960## Related Skills6162- **media-kit-page-generator**: Media kit for press (assets)63- **press-coverage-page-generator**: Aggregation of coverage; outcome of PR; "As Seen In"64- **branding**: Brand voice for PR copy65- **cold-start-strategy**: Product Hunt, launch channels66- **product-launch**: GTM; PR as launch channel
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