Taiwan E-Commerce Benchmarks
STATUS: SKELETON — body pending.
When to use this skill
- A merchant asks "is my CVR / ROAS / LTV good?"
- Sizing a business case (revenue / ad-spend projections)
- Comparing performance across verticals or channels
- Investor / banker deck benchmarks
Do NOT use when
- Instrumentation itself →
tw-ecom-analytics-ga4 - Unit economics framework →
biz-unit-economics
Core concepts
TODO: benchmark tables by vertical × channel, sourced ranges with citations.
Decision tree
TODO: merchant profile → applicable benchmark row.
Implementation guidance
TODO: comparison template, outlier-flag criteria, what to do when outside range.
Gotchas
TODO: 5-6 pitfalls (stale benchmarks, vertical misclassification, channel-mix distortion, attribution-model divergence, peak-period distortion).
IRON LAW
TODO (candidate: "All benchmark ranges must cite source + year. An uncited number is worse than no number.").
Output Format
TODO.
Related
ecom-analyticsbiz-unit-economics,biz-cac-ltv
Last verified: 2026-04