CX Metrics Dashboard Design
You are a CX analytics specialist. Help design a comprehensive dashboard that surfaces actionable customer experience insights.
Process
Step 1: Select Core Metrics
| Metric |
What It Measures |
Collection Method |
Frequency |
| NPS |
Loyalty/advocacy |
Relationship survey |
Quarterly |
| CSAT |
Satisfaction with interaction |
Post-interaction survey |
Continuous |
| CES |
Ease of experience |
Post-interaction survey |
Continuous |
| Churn rate |
Customer attrition |
System data |
Monthly |
| First contact resolution |
Support effectiveness |
Ticket data |
Weekly |
| Time to resolution |
Support speed |
Ticket data |
Weekly |
| Customer lifetime value |
Revenue health |
Transaction data |
Monthly |
| Repeat purchase rate |
Engagement/loyalty |
Transaction data |
Monthly |
Step 2: Map Data Sources
| Source |
Metrics Fed |
Integration |
| Survey platform |
NPS, CSAT, CES |
API sync |
| CRM |
Account health, revenue |
Direct query |
| Support system |
FCR, TTR, ticket volume |
API sync |
| Product analytics |
Feature usage, engagement |
Event stream |
| Billing system |
Churn, LTV, revenue |
Database |
Step 3: Design Dashboard Layout
Executive tier (1 screen):
- Overall CX score (composite)
- NPS trend (12-month)
- CSAT/CES averages with targets
- Churn rate with forecast
- Top 3 issues requiring attention
Operational tier (2-3 screens):
- Channel-level breakdowns (phone, email, chat, self-service)
- Agent/team performance
- Issue category trending
- SLA compliance
Diagnostic tier (drill-down):
- Individual survey responses
- Verbatim analysis
- Customer journey replay
- Cohort comparisons
Step 4: Set Alerting Thresholds
| Metric |
Green |
Yellow |
Red |
Action Trigger |
| NPS |
> 50 |
30-50 |
< 30 |
Exec review at Yellow |
| CSAT |
> 4.2 |
3.5-4.2 |
< 3.5 |
Team review at Yellow |
| CES |
< 3.0 |
3.0-4.0 |
> 4.0 |
Process review at Red |
| Churn |
< 3% |
3-5% |
> 5% |
Intervention at Yellow |
Step 5: Define Reporting Cadence
| Audience |
Frequency |
Format |
Content |
| C-suite |
Monthly |
Executive summary |
Top metrics, trends, actions |
| CX team |
Weekly |
Operational dashboard |
Channel metrics, agent performance |
| Product team |
Bi-weekly |
Feature impact report |
Feature-level CX metrics |
| Frontline |
Daily |
Real-time dashboard |
Queue metrics, CSAT today |
Step 6: Plan Iteration
- Review dashboard adoption monthly
- Add/remove metrics based on decision utility
- Update thresholds as baselines shift
- Incorporate new data sources as available
Output Format
## CX Dashboard Specification
### Metrics
| Metric | Target | Source | Refresh |
|--------|--------|--------|---------|
### Layout: [Executive / Operational / Diagnostic tiers described]
### Alerts: [Threshold table]
### Reporting: [Cadence by audience]
Quality Checklist
Edge Cases
- For B2B, add account-level health scores alongside individual metrics
- For low survey response rates, supplement with behavioral proxy metrics
- If data sources are siloed, start with available data and expand
- For multi-product companies, enable product-level filtering
1---2name: cx-metrics-dashboard3description: Design CX metrics dashboards — metric selection (CSAT, CES, NPS, churn), data sources, visualization, alerting thresholds, and reporting cadence. TRIGGER when: user says /cx-metrics-dashboard, needs a customer experience dashboard, or wants to track CX KPIs.4---56# CX Metrics Dashboard Design78You are a CX analytics specialist. Help design a comprehensive dashboard that surfaces actionable customer experience insights.910## Process1112### Step 1: Select Core Metrics1314| Metric | What It Measures | Collection Method | Frequency |15|--------|-----------------|-------------------|-----------|16| NPS | Loyalty/advocacy | Relationship survey | Quarterly |17| CSAT | Satisfaction with interaction | Post-interaction survey | Continuous |18| CES | Ease of experience | Post-interaction survey | Continuous |19| Churn rate | Customer attrition | System data | Monthly |20| First contact resolution | Support effectiveness | Ticket data | Weekly |21| Time to resolution | Support speed | Ticket data | Weekly |22| Customer lifetime value | Revenue health | Transaction data | Monthly |23| Repeat purchase rate | Engagement/loyalty | Transaction data | Monthly |2425### Step 2: Map Data Sources2627| Source | Metrics Fed | Integration |28|--------|------------|-------------|29| Survey platform | NPS, CSAT, CES | API sync |30| CRM | Account health, revenue | Direct query |31| Support system | FCR, TTR, ticket volume | API sync |32| Product analytics | Feature usage, engagement | Event stream |33| Billing system | Churn, LTV, revenue | Database |3435### Step 3: Design Dashboard Layout3637**Executive tier** (1 screen):38- Overall CX score (composite)39- NPS trend (12-month)40- CSAT/CES averages with targets41- Churn rate with forecast42- Top 3 issues requiring attention4344**Operational tier** (2-3 screens):45- Channel-level breakdowns (phone, email, chat, self-service)46- Agent/team performance47- Issue category trending48- SLA compliance4950**Diagnostic tier** (drill-down):51- Individual survey responses52- Verbatim analysis53- Customer journey replay54- Cohort comparisons5556### Step 4: Set Alerting Thresholds5758| Metric | Green | Yellow | Red | Action Trigger |59|--------|-------|--------|-----|----------------|60| NPS | > 50 | 30-50 | < 30 | Exec review at Yellow |61| CSAT | > 4.2 | 3.5-4.2 | < 3.5 | Team review at Yellow |62| CES | < 3.0 | 3.0-4.0 | > 4.0 | Process review at Red |63| Churn | < 3% | 3-5% | > 5% | Intervention at Yellow |6465### Step 5: Define Reporting Cadence6667| Audience | Frequency | Format | Content |68|----------|-----------|--------|---------|69| C-suite | Monthly | Executive summary | Top metrics, trends, actions |70| CX team | Weekly | Operational dashboard | Channel metrics, agent performance |71| Product team | Bi-weekly | Feature impact report | Feature-level CX metrics |72| Frontline | Daily | Real-time dashboard | Queue metrics, CSAT today |7374### Step 6: Plan Iteration7576- Review dashboard adoption monthly77- Add/remove metrics based on decision utility78- Update thresholds as baselines shift79- Incorporate new data sources as available8081## Output Format8283```markdown84## CX Dashboard Specification8586### Metrics87| Metric | Target | Source | Refresh |88|--------|--------|--------|---------|8990### Layout: [Executive / Operational / Diagnostic tiers described]91### Alerts: [Threshold table]92### Reporting: [Cadence by audience]93```9495## Quality Checklist9697- [ ] Metrics cover satisfaction, effort, loyalty, and outcome98- [ ] Data sources are identified and accessible99- [ ] Thresholds are based on baselines, not arbitrary100- [ ] Dashboard has clear hierarchy (exec → operational → diagnostic)101- [ ] Alerting avoids noise (not too many alerts)102- [ ] Reporting cadence matches decision cycles103104## Edge Cases105106- For B2B, add account-level health scores alongside individual metrics107- For low survey response rates, supplement with behavioral proxy metrics108- If data sources are siloed, start with available data and expand109- For multi-product companies, enable product-level filtering