How do I install the Paid Media Plan skill?

Run npx skillmds@latest add ashutoshsrivastava17/paid-media-plan in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

Is Paid Media Plan safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Paid Media Plan?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Paid Media Plan free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Paid Media Plan?

ashutoshsrivastava17 (@ashutoshsrivastava17) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Paid Media Plan by ashutoshsrivastava17

Name: Paid Media Plan
Author: ashutoshsrivastava17

Paid Media Plan

Plan paid media campaigns — channel selection, budget allocation, targeting, creative requirements, bidding strategy, and benchmarks. TRIGGER when: user says /paid-media-plan, needs to plan advertising spend, or asks about PPC/paid social strategy.

File contents

Paid Media Plan

Process

Step 1: Define Campaign Objectives

Objective	KPI	Channel Fit
Awareness	CPM, Reach	Display, Video, Social
Consideration	CPC, CTR	Search, Social, Native
Conversion	CPA, ROAS	Search, Retargeting, Shopping
Retention	LTV, Repeat rate	Email, Social retargeting

Step 2: Select Channels

Channel	Strengths	Best For	Budget %
Google Search	High intent	Bottom funnel	X%
Google Display	Scale, targeting	Awareness, retargeting	X%
Meta (FB/IG)	Targeting, creative	Full funnel	X%
LinkedIn	B2B targeting	B2B awareness, leads	X%
YouTube	Video reach	Brand, education	X%
TikTok	Young audience, virality	Awareness, engagement	X%

Step 3: Allocate Budget

Channel	Monthly Budget	Target CPA	Expected Volume
[channel]	$X	$X	X conversions

Step 4: Define Targeting

Dimension	Strategy
Demographics	Age, gender, income, education
Geography	Countries, regions, cities, radius
Interests	Platform-specific interest categories
Behavior	Purchase behavior, device usage
Custom audiences	CRM lists, website visitors, lookalikes
Exclusions	Existing customers, irrelevant audiences

Step 5: Plan Creative

Format	Specs	Variants Needed
Static image	Per platform specs	3-5 per audience
Video	15s/30s/60s	2-3 per message
Carousel	3-10 cards	2 per audience
Text ads	Headlines + descriptions	5-10 per ad group

Step 6: Set Optimization Plan

Week	Action
1	Launch all variants, broad targeting
2	Pause underperformers, reallocate budget
3	Test new creative based on learnings
4	Optimize bids, narrow targeting
Monthly	Full performance review, budget reallocation

Output Format

## Paid Media Plan: [Campaign]
### Budget: $[X]/month across [N] channels
### Channels: [allocation table]
### Targeting: [strategy summary]
### Creative: [requirements list]
### Optimization: [cadence and approach]

Quality Checklist

Objectives tied to business goals
Channel mix matches funnel stage
Budget allocation based on historical performance
Creative plan covers all ad formats
Optimization cadence defined

Edge Cases

For limited budgets, focus on 1-2 channels rather than spreading thin
For new brands with no data, start with awareness before conversion
For B2B, LinkedIn often outperforms despite higher CPMs

---name: paid-media-plandescription: Plan paid media campaigns — channel selection, budget allocation, targeting, creative requirements, bidding strategy, and benchmarks. TRIGGER when: user says /paid-media-plan, needs to plan advertising spend, or asks about PPC/paid social strategy.---# Paid Media Plan## Process### Step 1: Define Campaign Objectives| Objective | KPI | Channel Fit ||-----------|-----|------------|| Awareness | CPM, Reach | Display, Video, Social || Consideration | CPC, CTR | Search, Social, Native || Conversion | CPA, ROAS | Search, Retargeting, Shopping || Retention | LTV, Repeat rate | Email, Social retargeting |### Step 2: Select Channels| Channel | Strengths | Best For | Budget % ||---------|----------|---------|----------|| Google Search | High intent | Bottom funnel | X% || Google Display | Scale, targeting | Awareness, retargeting | X% || Meta (FB/IG) | Targeting, creative | Full funnel | X% || LinkedIn | B2B targeting | B2B awareness, leads | X% || YouTube | Video reach | Brand, education | X% || TikTok | Young audience, virality | Awareness, engagement | X% |### Step 3: Allocate Budget| Channel | Monthly Budget | Target CPA | Expected Volume ||---------|---------------|-----------|----------------|| [channel] | $X | $X | X conversions |### Step 4: Define Targeting| Dimension | Strategy ||-----------|---------|| Demographics | Age, gender, income, education || Geography | Countries, regions, cities, radius || Interests | Platform-specific interest categories || Behavior | Purchase behavior, device usage || Custom audiences | CRM lists, website visitors, lookalikes || Exclusions | Existing customers, irrelevant audiences |### Step 5: Plan Creative| Format | Specs | Variants Needed ||--------|-------|----------------|| Static image | Per platform specs | 3-5 per audience || Video | 15s/30s/60s | 2-3 per message || Carousel | 3-10 cards | 2 per audience || Text ads | Headlines + descriptions | 5-10 per ad group |### Step 6: Set Optimization Plan| Week | Action ||------|--------|| 1 | Launch all variants, broad targeting || 2 | Pause underperformers, reallocate budget || 3 | Test new creative based on learnings || 4 | Optimize bids, narrow targeting || Monthly | Full performance review, budget reallocation |## Output Format```markdown## Paid Media Plan: [Campaign]### Budget: $[X]/month across [N] channels### Channels: [allocation table]### Targeting: [strategy summary]### Creative: [requirements list]### Optimization: [cadence and approach]```## Quality Checklist- [ ] Objectives tied to business goals- [ ] Channel mix matches funnel stage- [ ] Budget allocation based on historical performance- [ ] Creative plan covers all ad formats- [ ] Optimization cadence defined## Edge Cases- For limited budgets, focus on 1-2 channels rather than spreading thin- For new brands with no data, start with awareness before conversion- For B2B, LinkedIn often outperforms despite higher CPMs

Frequently asked questions

Paid Media Plan

File contents

Paid Media Plan

Process

Step 1: Define Campaign Objectives

Step 2: Select Channels

Step 3: Allocate Budget

Step 4: Define Targeting

Step 5: Plan Creative

Step 6: Set Optimization Plan

Output Format

Quality Checklist

Edge Cases

Related skills

Frequently asked questions

How do I install the Paid Media Plan skill?

What does the Paid Media Plan skill do?

Is Paid Media Plan safe to use?

Which AI agents work with Paid Media Plan?

Is Paid Media Plan free to use?

Who published Paid Media Plan?