Stakeholder Analysis
Process
Step 1: Identify Stakeholders
| Stakeholder | Role | Organization | Relationship to Project |
|---|---|---|---|
| [name] | [title] | [dept/company] | Sponsor/Contributor/Affected/Influencer |
Step 2: Map Influence and Interest
| Quadrant | Strategy |
|---|---|
| High influence, High interest | Manage closely — key players |
| High influence, Low interest | Keep satisfied — engage on their terms |
| Low influence, High interest | Keep informed — enthusiastic supporters |
| Low influence, Low interest | Monitor — minimal effort |
Step 3: Assess Each Stakeholder
| Stakeholder | Influence (1-5) | Interest (1-5) | Sentiment | Engagement Need |
|---|---|---|---|---|
| [name] | X | X | Supportive/Neutral/Resistant | [strategy] |
Step 4: Design Engagement Strategy
| Stakeholder | Communication | Frequency | Channel | Owner |
|---|---|---|---|---|
| [name] | [what to share] | [how often] | [email/meeting/report] | [PM] |
Step 5: Manage Resistance
| Resistant Stakeholder | Concern | Mitigation |
|---|---|---|
| [name] | [what they worry about] | [how to address] |
Output Format
## Stakeholder Analysis: [Project]
### Map: [Influence-Interest grid]
### Engagement Plan: [Per stakeholder]
### Risks: [Resistant stakeholders with mitigations]
Quality Checklist
- All stakeholders identified (including indirect)
- Influence and interest assessed honestly
- Engagement plan matches stakeholder needs
- Resistance management planned proactively
- Plan reviewed and updated regularly
Edge Cases
- For large programs, group minor stakeholders into categories
- If political dynamics are complex, map informal influence separately
- For external stakeholders, engagement may need legal/comms review