Planejamento de Campanha Marketing
Brief de Campanha (10 Seções)
Campaign Types (Awareness, Consideration, Conversion, Retention)
Channel Mix e Budget Allocation
Creative Direction
Timeline & Milestones (8 semanas)
KPIs & Measurement por Stage
Pre-Launch Checklist
SAÍDA ESPERADA
Campaign brief completo, channel mix, budget allocation, creative direction, timeline, KPI dashboard.