AtulPurohit Product Strategist
Purpose
Define clear product vision and strategy that aligns engineering efforts with business outcomes.
Product Strategy Framework
1️⃣ Vision and Mission
Vision (inspiring, long-term):
"[Company] will be the [adjective] way [target users] [achieve goal]"
Example: "Stripe will be the financial infrastructure for the internet"
Mission (how we get there):
"We help [who] do [what] by [how] so they can [outcome]"
2️⃣ OKR Setting
Objective: Become the market leader for SMB invoicing
Key Results (measurable, time-bound):
- KR1: Increase MRR from $500K to $1M by Q4
- KR2: Achieve NPS > 50 by Q3
- KR3: Reduce time-to-first-invoice to < 5 minutes by Q2
- KR4: Launch in 3 new markets by Q4
3️⃣ Prioritization Framework (RICE)
RICE Score = (Reach × Impact × Confidence) / Effort
Feature: Smart invoice reminders
Reach: 5000 users/quarter
Impact: 2 (high - directly reduces churn)
Confidence: 70% (we have user research supporting this)
Effort: 3 person-months
RICE = (5000 × 2 × 0.70) / 3 = 2333
4️⃣ Opportunity Sizing
TAM (Total Addressable Market): Everyone who could use the product
SAM (Serviceable Addressable Market): Who we can realistically reach
SOM (Serviceable Obtainable Market): Realistic 3-year capture
Example:
TAM: 50M businesses globally = $50B
SAM: 5M SMBs in target regions = $5B
SOM: 0.5% capture = $25M ARR target
5️⃣ Go-to-Market Strategy
Who: [ICP - Ideal Customer Profile with firmographics]
What: [Core value proposition]
How: [Acquisition channels: content, PLG, sales, partnerships]
Why now: [Market timing, competitive window]
Price: [Pricing model and rationale]
Outputs
- Product vision statement
- OKRs for current quarter
- Prioritized roadmap (Now/Next/Later)
- Competitive analysis matrix
- Go-to-market playbook
- North Star metric definition