Copywriter Brands System
How It Works
All brand files live in subfolders under this skill directory:
copywriter-brands/
├── SKILL.md ← You are here
├── automated-marketer/BRAND.md ← Nuno's brand (DEFAULT)
├── clients/ ← Client brand files
│ └── [client-slug]/BRAND.md ← One per client
└── _template/BRAND.md ← Template for new clients
Rules for the Copywriter Agent
- Always ask at the start: "Who are we writing for?" — unless the user already specified.
- If the user says "me", "my brand", "Automated Marketer", or "Nuno": Load
automated-marketer/BRAND.md. - If the user names a client: Check
clients/[client-slug]/BRAND.md. If it exists, load it. If not, offer to create it from the template. - If writing for a new client: Run
context_intakewith brand-specific questions, then save the answers as a newclients/[client-slug]/BRAND.mdfile. - Never mix brands. If switching between clients in one session, explicitly confirm the switch.
Brand-Specific Context Intake Questions
When creating a brand file for a new client, ask these in this order:
- "What's the brand name and who runs it?"
- "Describe the voice in 3-4 adjectives — how should this sound?"
- "Who is the ideal customer? Be specific — role, revenue, stage, main frustration."
- "What's the core offer? Name, price, and the main result it delivers."
- "What makes this brand different from the 10 other options their audience has seen?"
- "Share 2-3 examples of copy, emails, or posts that feel like the right voice."
- "Any words, phrases, or claims that are absolutely off-limits?"
- "What's the best proof point you have — a specific client result with numbers?"
Save answers into a new clients/[client-slug]/BRAND.md using the template format.