Content Creation

Content Creation

Systematic content creation skill with AI tool integration guides, copywriting templates, visual content workflows, and quality gates. Produces high-converting, brand-consistent page content using modern tools and services.

When to Use

• Creating page content (headlines, body copy, CTAs, feature descriptions)
• Writing blog posts (research, content brief, authoring, cross-linking)
• Generating visual content with AI tools (Midjourney, DALL-E, Stable Diffusion)
• Writing landing page copy optimized for conversion
• Integrating external content generation services
• Optimizing existing page content for engagement and conversion
• Synchronizing content changes across visible text, SEO metadata, and JSON-LD structured data
• Creating content briefs for designers and copywriters

When NOT to Use

• Designing UI components or layouts (use ui-ux-design skill)
• Writing technical documentation (use content-writer role)
• Conducting SEO audits (use seo-review skill workflow)
• Implementing frontend code (use frontend-engineer role)

AI Content Generation Tools

Text Generation

Image Generation

Stock and Asset Services

Video and Animation

Content Quality Gates

Every piece of content must pass these gates before publication:

Gate 1: Accuracy

• All product claims are verifiable
• Statistics cite sources
• Screenshots match current product version
• Pricing information is current
• Legal claims reviewed (guarantees, SLA, compliance)

Gate 2: Brand Alignment

• Voice matches brand guidelines
• Tone appropriate for context and audience
• Terminology consistent with existing content
• Visual style matches brand identity
• No off-brand humor, slang, or references

Gate 3: Conversion Optimization

• Clear value proposition above the fold
• Single primary CTA per section
• Benefits-focused (not feature-focused)
• Social proof near decision points
• Friction minimized (short forms, clear next steps)

Gate 4: Accessibility

• All images have descriptive alt text
• Video has captions
• Text meets contrast requirements (4.5:1)
• Content readable at 200% zoom
• No information conveyed by color alone

Gate 5: SEO and Content Sync

• Unique title tag with primary keyword
• Unique meta description
• Heading hierarchy (H1→H2→H3)
• Internal links with descriptive anchors
• Structured data where applicable
• All content surfaces in sync (see seo-content-sync-checklist.md)

Gate 6: Legal and Ethics

• No fabricated testimonials or reviews
• No misleading before/after claims
• AI-generated images reviewed for artifacts and bias
• Proper attribution for third-party content
• License compliance for stock assets
• No dark patterns in copy

Gate 7: GEO/AEO Structure (mandatory for public-facing content)

• Text passed through geo-writer skill — macro/meso/micro structure applied
• Single literal H1; H2 sections phrased as standalone questions or topics
• Answer-first sentences in every section (30-60 words, self-contained)
• Entity consistency — canonical brand terms used verbatim, no pronoun drift
• High-leverage formats included where natural (FAQ, comparison table, HowTo steps)
• Schema requirements identified (Article, Person, Organization, FAQPage, HowTo as applicable)
• geo-content rule satisfied

Gate 8: Humanization (mandatory)

• Text scanned for AI writing patterns using humanizer skill
• No AI vocabulary words (delve, foster, landscape, tapestry, underscore, vibrant, pivotal)
• No promotional inflation (nestled, groundbreaking, stunning, renowned)
• No chatbot artifacts or sycophantic tone
• No em dash overuse, emoji decoration, or bold-header lists
• No filler phrases, excessive hedging, or generic positive conclusions
• Anti-AI audit performed for text longer than 2 paragraphs
• Text sounds natural when read aloud

See content-tools-guide.md for the workflow index and page-content-patterns.md for the page-pattern index.

Integration

• Follows rules: content-designer role (content strategy, conversion copy), ui-ux-designer role (visual direction), geo-content rule (enforces GEO/AEO structure for public-facing content), humanize-content rule (enforces AI pattern removal)
• Used by workflows: blog-post skill (blog authoring), ui-ux-design skill (content phase), docs skill (public-facing content)
• Skills: geo-writer skill (Gate 7 — GEO/AEO structure pass), humanizer skill (Gate 8 — AI writing pattern removal)
• Companion resources: content-tools-guide.md, content-research-workflows.md, ai-content-generation-workflows.md, content-ops-and-measurement.md, page-content-patterns.md, page-patterns-product-pages.md, page-patterns-blog-and-layout.md, seo-content-sync-checklist.md