Marketing Operations
Systematic marketing operations skill with strategy setup templates, channel-specific playbooks, and recurring task frameworks. Supports the marketing skill workflow with reusable knowledge and templates.
When to Use
- Initializing marketing strategy for a project (MARKETING.md creation)
- Creating social media posts for X/Twitter, LinkedIn, Reddit
- Drafting email campaigns and newsletters
- Researching trends and content opportunities
- Planning community engagement
- Reviewing and adjusting marketing strategy
- Setting up a content calendar
When NOT to Use
- Writing blog posts (use
blog-post skill workflow with content-creation skill)
- SEO audits (use
seo-review skill workflow)
- Landing page design (use
ui-ux-design skill workflow)
- Technical documentation (use
docs skill workflow)
Key Concepts
Marketing Strategy Hierarchy
Mission (why we exist)
└── Positioning (who we serve, what we offer, why us)
└── Messaging Framework (value prop, pillars, proof points)
└── Channel Strategy (where we show up)
└── Content Pillars (what we talk about)
└── Tactical Plan (what we do daily/weekly/monthly)
└── Content Calendar (specific tasks and dates)
Channel Selection Framework
Evaluate each channel on three dimensions before committing:
| Dimension |
Question |
| Audience fit |
Is our ICP active here? Can we reach them? |
| Resource fit |
Can we sustain the required publishing cadence? |
| Content fit |
Does our content type work on this platform? |
Rule: Better to do 2 channels well than 5 channels poorly. Start with 1-2 high-fit channels and expand only after consistent execution.
Content Pillar Model
Define 3-5 content pillars aligned with:
- ICP pain points — problems your audience actively searches for
- Product strengths — areas where your product genuinely excels
- Industry expertise — topics where you have unique knowledge or data
- Trending intersections — emerging topics that connect to your product
Each piece of content should map to exactly one pillar. Track pillar distribution to avoid over-indexing on one topic.
Measurement Framework
| Level |
Metrics |
Review Cadence |
| Vanity (awareness) |
Impressions, followers, page views |
Weekly (track, don't optimize for) |
| Engagement |
Likes, comments, shares, click-through rate |
Weekly |
| Pipeline |
Signups, leads, demo requests, email subscribers |
Weekly |
| Revenue |
Conversions, MRR impact, CAC, LTV |
Monthly |
Rule: Optimize for pipeline and revenue metrics. Use vanity metrics only as leading indicators.
Resources
marketing-setup-template.md — Complete MARKETING.md template with all sections for strategy initializationchannel-playbooks.md — Platform-specific playbooks for X/Twitter, LinkedIn, Reddit, email, and community engagement
Integration
- Follows rules:
marketing-strategist role (strategy, positioning, demand gen), content-designer role (copywriting, social posts), content-writer role (blog, email content), geo-content rule (GEO/AEO structure for blog and landing page playbooks), humanize-content rule (humanizer pass for all content)
- Used by workflows:
marketing skill (primary), blog-post skill (marketing context), docs skill (public-facing content)
- Companion skills:
content-creation skill (AI content tools, image generation, content briefs), geo-writer skill (GEO/AEO structure pass — applies to blog and landing page playbooks, not social), humanizer skill (AI writing pattern removal)
1---2name: marketing-operations3description: Marketing operations knowledge base — MARKETING.md setup template, social media and email channel playbooks, trend research methodology, content calendar patterns, and recurring task definitions. Use when initializing marketing strategy, creating social media posts, drafting email campaigns, researching trends, or reviewing marketing analytics. Provides templates, platform-specific best practices, and quality checklists.4---56# Marketing Operations78Systematic marketing operations skill with strategy setup templates, channel-specific playbooks, and recurring task frameworks. Supports the `marketing` skill workflow with reusable knowledge and templates.910## When to Use1112- Initializing marketing strategy for a project (MARKETING.md creation)13- Creating social media posts for X/Twitter, LinkedIn, Reddit14- Drafting email campaigns and newsletters15- Researching trends and content opportunities16- Planning community engagement17- Reviewing and adjusting marketing strategy18- Setting up a content calendar1920## When NOT to Use2122- Writing blog posts (use `blog-post` skill workflow with `content-creation` skill)23- SEO audits (use `seo-review` skill workflow)24- Landing page design (use `ui-ux-design` skill workflow)25- Technical documentation (use `docs` skill workflow)2627## Key Concepts2829### Marketing Strategy Hierarchy3031```32Mission (why we exist)33 └── Positioning (who we serve, what we offer, why us)34 └── Messaging Framework (value prop, pillars, proof points)35 └── Channel Strategy (where we show up)36 └── Content Pillars (what we talk about)37 └── Tactical Plan (what we do daily/weekly/monthly)38 └── Content Calendar (specific tasks and dates)39```4041### Channel Selection Framework4243Evaluate each channel on three dimensions before committing:4445| Dimension | Question |46|---|---|47| **Audience fit** | Is our ICP active here? Can we reach them? |48| **Resource fit** | Can we sustain the required publishing cadence? |49| **Content fit** | Does our content type work on this platform? |5051**Rule**: Better to do 2 channels well than 5 channels poorly. Start with 1-2 high-fit channels and expand only after consistent execution.5253### Content Pillar Model5455Define 3-5 content pillars aligned with:56571. **ICP pain points** — problems your audience actively searches for582. **Product strengths** — areas where your product genuinely excels593. **Industry expertise** — topics where you have unique knowledge or data604. **Trending intersections** — emerging topics that connect to your product6162Each piece of content should map to exactly one pillar. Track pillar distribution to avoid over-indexing on one topic.6364### Measurement Framework6566| Level | Metrics | Review Cadence |67|---|---|---|68| **Vanity** (awareness) | Impressions, followers, page views | Weekly (track, don't optimize for) |69| **Engagement** | Likes, comments, shares, click-through rate | Weekly |70| **Pipeline** | Signups, leads, demo requests, email subscribers | Weekly |71| **Revenue** | Conversions, MRR impact, CAC, LTV | Monthly |7273**Rule**: Optimize for pipeline and revenue metrics. Use vanity metrics only as leading indicators.7475## Resources7677- **`marketing-setup-template.md`** — Complete MARKETING.md template with all sections for strategy initialization78- **`channel-playbooks.md`** — Platform-specific playbooks for X/Twitter, LinkedIn, Reddit, email, and community engagement7980## Integration8182- **Follows rules**: `marketing-strategist` role (strategy, positioning, demand gen), `content-designer` role (copywriting, social posts), `content-writer` role (blog, email content), `geo-content` rule (GEO/AEO structure for blog and landing page playbooks), `humanize-content` rule (humanizer pass for all content)83- **Used by workflows**: `marketing` skill (primary), `blog-post` skill (marketing context), `docs` skill (public-facing content)84- **Companion skills**: `content-creation` skill (AI content tools, image generation, content briefs), `geo-writer` skill (GEO/AEO structure pass — applies to blog and landing page playbooks, not social), `humanizer` skill (AI writing pattern removal)
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