Semantic Core

Semantic Core

Use when the user asks to build a keyword core, cluster semantics, prepare SEO structure, or prepare ad campaign groups from demand.

Inputs

Ask only for missing essentials:

• product/service and geography;
• site or planned landing pages;
• business goal and target action;
• exclusions and legal restrictions;
• whether output is for SEO, ads, or both;
• workspace_project_id if the result should be saved.

MCP Rules

• Use search_tools and get_tool_schema before Wordstat calls.
• Wordstat does not need client_login or connection_id.
• For provider-specific follow-up, resolve scope through get_provider_context.

Workflow

1. Generate seed queries.
2. Expand through wordstat_top_requests.
3. Check seasonality and region when relevant.
4. Remove irrelevant intents and collect minus words.
5. Cluster by user intent, not only lexical similarity.
6. Produce SEO page structure and/or ad group structure.
7. Save a document through Workspace only after project scope is resolved.

Before clustering or formatting the final result, read the relevant bundled references:

• references/clustering-rules.md for cluster and campaign boundaries;
• references/intent-and-minus-words.md for intent and negative-keyword decisions;
• references/output-format.md for the deliverable structure.

Output

Return clusters, representative phrases, intent, recommended page/campaign, minus words, and validation notes. Mark estimates clearly when Wordstat data is unavailable.