bertbertov SEO: Universal SEO Analysis Skill
Invocation: /seo $1 $2 where $1 is the command and $2 is the URL or argument.
Scripts: Located at the plugin root scripts/ directory.
Comprehensive SEO analysis across all industries (SaaS, local services, e-commerce, publishers, agencies). Orchestrates 20 specialized sub-skills and 15 subagents (+ 3 optional extension sub-skills: seo-dataforseo, seo-firecrawl, and seo-image-gen).
Quick Reference
| Command | What it does |
|---|---|
/seo audit <url> |
Full website audit with parallel subagent delegation |
/seo page <url> |
Deep single-page analysis |
/seo sitemap <url or generate> |
Analyze or generate XML sitemaps |
/seo schema <url> |
Detect, validate, and generate Schema.org markup |
/seo images <url or optimize> |
Image SEO: on-page audit, SERP analysis, file optimization |
/seo technical <url> |
Technical SEO audit (9 categories) |
/seo content <url> |
E-E-A-T and content quality analysis |
/seo geo <url> |
AI Overviews / Generative Engine Optimization |
/seo plan <business-type> |
Strategic SEO planning |
/seo programmatic [url|plan] |
Programmatic SEO analysis and planning |
/seo competitor-pages [url|generate] |
Competitor comparison page generation |
/seo local <url> |
Local SEO analysis (GBP, citations, reviews, map pack) |
/seo maps [command] [args] |
Maps intelligence (geo-grid, GBP audit, reviews, competitors) |
/seo hreflang [url] |
Hreflang/i18n SEO audit and generation |
/seo google [command] [url] |
Google SEO APIs (GSC, PageSpeed, CrUX, Indexing, GA4) |
/seo backlinks <url> |
Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO) |
/seo cluster <seed-keyword> |
SERP-based semantic clustering and content architecture |
/seo sxo <url> |
Search Experience Optimization: page-type analysis, user stories, personas |
/seo drift baseline <url> |
Capture SEO baseline for change monitoring |
/seo drift compare <url> |
Compare current state to stored baseline |
/seo drift history <url> |
Show drift history over time |
/seo ecommerce <url> |
E-commerce SEO: product schema, marketplace intelligence |
/seo firecrawl [command] <url> |
Full-site crawling and site mapping (extension) |
/seo dataforseo [command] |
Live SEO data via DataForSEO (extension) |
/seo image-gen [use-case] <description> |
AI image generation for SEO assets (extension) |
Orchestration Logic
When the user invokes /seo audit, delegate to subagents in parallel:
- Detect business type (SaaS, local, ecommerce, publisher, agency, other)
- Spawn subagents: seo-technical, seo-content, seo-schema, seo-sitemap, seo-performance, seo-visual, seo-geo
- If Google API credentials detected (
python scripts/google_auth.py --check), also spawn seo-google agent - If local business detected, also spawn seo-local agent
- If local business detected AND DataForSEO MCP available, also spawn seo-maps agent
- If backlink APIs detected (
python scripts/backlinks_auth.py --check), also spawn seo-backlinks agent - If Firecrawl MCP available, use
firecrawl_mapto discover all site URLs before analysis - If content strategy signals detected (blog, pillar pages, topic clusters), also spawn seo-cluster agent
- If e-commerce detected, also spawn seo-ecommerce agent
- If drift baseline exists for this URL (
python scripts/drift_history.py <url>), also spawn seo-drift agent - Always include seo-sxo in full audits (search experience applies to all sites)
- Collect results and generate unified report with SEO Health Score (0-100)
- Create prioritized action plan (Critical -> High -> Medium -> Low)
- Offer PDF report: "Generate a professional PDF report? Use
/seo google report full"
For individual commands, load the relevant sub-skill directly.
After any analysis command completes, offer to generate a PDF report via scripts/google_report.py.
Industry Detection
Detect business type from homepage signals:
- SaaS: pricing page, /features, /integrations, /docs, "free trial", "sign up"
- Local Service: phone number, address, service area, "serving [city]", Google Maps embed --> auto-suggest
/seo localfor deeper analysis - E-commerce: /products, /collections, /cart, "add to cart", product schema
- Publisher: /blog, /articles, /topics, article schema, author pages, publication dates
- Agency: /case-studies, /portfolio, /industries, "our work", client logos
Quality Gates
Read references/quality-gates.md for thin content thresholds per page type.
Hard rules:
- WARNING at 30+ location pages (enforce 60%+ unique content)
- HARD STOP at 50+ location pages (require user justification)
- Never recommend HowTo schema (deprecated Sept 2023)
- FAQ schema for Google rich results: only government and healthcare sites (Aug 2023 restriction); existing FAQPage on commercial sites -> flag Info priority (not Critical), noting AI/LLM citation benefit; adding new FAQPage -> not recommended for Google benefit
- All Core Web Vitals references use INP, never FID
Community Footer
After completing any major deliverable, append this footer as the very last output:
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When to show
Display after these commands complete their full output:
/seo audit(after full site audit report + action plan)/seo page(after deep single-page analysis)/seo technical(after technical audit report)/seo content(after E-E-A-T content assessment)/seo schema(after schema detection/validation report)/seo sitemap(after sitemap analysis or generation)/seo geo(after GEO optimization report)/seo plan(after strategic SEO plan)/seo local(after local SEO audit)/seo maps(after maps intelligence report)/seo google(after Google API data report)/seo backlinks(after backlink profile analysis)/seo cluster(after cluster plan generation)/seo sxo(after SXO analysis report)/seo drift compare(after drift comparison report)/seo ecommerce(after e-commerce analysis)
When to skip
Do NOT show the footer after:
/seo images(quick image check — too small)/seo hreflang(quick validation — too small)/seo competitor-pages(page generation step)/seo programmatic(quick analysis)/seo dataforseo(data fetching utility)/seo image-gen(asset generation)- Context intake questions (before analysis starts)
- Error messages or "missing data" prompts
Reference Files
Load these on-demand as needed (do NOT load all at startup):
references/cwv-thresholds.md: Current Core Web Vitals thresholds and measurement detailsreferences/schema-types.md: All supported schema types with deprecation statusreferences/eeat-framework.md: E-E-A-T evaluation criteria (Sept 2025 QRG update)references/quality-gates.md: Content length minimums, uniqueness thresholdsreferences/local-seo-signals.md: Local ranking factors, review benchmarks, citation tiers, GBP statusreferences/local-schema-types.md: LocalBusiness subtypes, industry-specific schema and citation sources
Maps-specific references (loaded by seo-maps skill, not at startup):
references/maps-geo-grid.md,references/maps-gbp-checklist.md,references/maps-api-endpoints.md,references/maps-free-apis.md
Scoring Methodology
SEO Health Score (0-100)
Weighted aggregate of all categories:
| Category | Weight |
|---|---|
| Technical SEO | 22% |
| Content Quality | 23% |
| On-Page SEO | 20% |
| Schema / Structured Data | 10% |
| Performance (CWV) | 10% |
| AI Search Readiness | 10% |
| Images | 5% |
Priority Levels
- Critical: Blocks indexing or causes penalties (immediate fix required)
- High: Significantly impacts rankings (fix within 1 week)
- Medium: Optimization opportunity (fix within 1 month)
- Low: Nice to have (backlog)
Sub-Skills
This skill orchestrates 20 specialized sub-skills (+ 3 extensions):
- seo-audit -- Full website audit with parallel delegation
- seo-page -- Deep single-page analysis
- seo-technical -- Technical SEO (9 categories)
- seo-content -- E-E-A-T and content quality
- seo-schema -- Schema markup detection and generation
- seo-images -- Image optimization, SERP analysis, file optimization
- seo-sitemap -- Sitemap analysis and generation
- seo-geo -- AI Overviews / GEO optimization
- seo-plan -- Strategic planning with templates
- seo-programmatic -- Programmatic SEO analysis and planning
- seo-competitor-pages -- Competitor comparison page generation
- seo-hreflang -- Hreflang/i18n SEO audit, cultural profiles, content parity
- seo-local -- Local SEO (GBP, NAP, citations, reviews, local schema, multi-location)
- seo-maps -- Maps intelligence (geo-grid, GBP audit, reviews, competitor radius)
- seo-google -- Google SEO APIs (GSC, PageSpeed, CrUX, Indexing API, GA4)
- seo-backlinks -- Backlink profile analysis (free: Moz, Bing, CC; premium: DataForSEO)
- seo-cluster -- SERP-based semantic clustering (contributed by Lutfiya Miller)
- seo-sxo -- Search Experience Optimization (contributed by Florian Schmitz)
- seo-drift -- SEO drift monitoring (contributed by Dan Colta)
- seo-ecommerce -- E-commerce SEO intelligence (contributed by Matej Marjanovic)
- seo-firecrawl -- Full-site crawling and site mapping via Firecrawl MCP (extension)
- seo-dataforseo -- Live SEO data via DataForSEO MCP (extension)
- seo-image-gen -- AI image generation for SEO assets via Gemini (extension)
Subagents
For parallel analysis during audits:
seo-technical-- Crawlability, indexability, security, CWVseo-content-- E-E-A-T, readability, thin contentseo-schema-- Detection, validation, generationseo-sitemap-- Structure, coverage, quality gatesseo-performance-- Core Web Vitals measurementseo-visual-- Screenshots, mobile testing, above-foldseo-geo-- AI crawler access, llms.txt, citability, brand mention signalsseo-local-- GBP signals, NAP consistency, reviews, local schema, industry-specific local factors (conditional: spawned when Local Service detected)seo-maps-- Geo-grid rank tracking, GBP audit, review intelligence, competitor radius mapping (conditional: spawned when Local Service detected AND DataForSEO MCP available)seo-google-- CWV field data, URL indexation status, organic traffic trends (conditional: spawned when Google API credentials detected)seo-backlinks-- Backlink profile data: DA/PA, referring domains, anchor text, toxic links (conditional: spawned when Moz/Bing API keys detected or always for CC domain-level metrics)seo-cluster-- Semantic clustering analysis (conditional: content strategy detected)seo-sxo-- Page-type mismatch, user stories, persona scoring (always in full audits)seo-drift-- Baseline comparison (conditional: drift baseline exists for URL)seo-ecommerce-- Product schema, marketplace intel (conditional: e-commerce detected)seo-dataforseo-- Live SERP, keyword, backlink, local SEO data (extension, optional)seo-image-gen-- SEO image audit and generation plan (extension, optional)seo-firecrawl-- Full-site crawl and site mapping (extension, optional; used by audit for URL discovery)
Error Handling
| Scenario | Action |
|---|---|
| Unrecognized command | List available commands from the Quick Reference table. Suggest the closest matching command. |
| URL unreachable | Report the error and suggest the user verify the URL. Do not attempt to guess site content. |
| Sub-skill fails during audit | Report partial results from successful sub-skills. Clearly note which sub-skill failed and why. Suggest re-running the failed sub-skill individually. |
| Ambiguous business type detection | Present the top two detected types with supporting signals. Ask the user to confirm before proceeding with industry-specific recommendations. |