Marketing Skills — Directory + Router
This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, ../marketing-ops/SKILL.md is the canonical router — this file is the map.
Counts (kept honest): 44 specialist skills in skills/ (plus this index and the deprecated content-creator redirect), 1 video skill in video-content-strategist/, 59 stdlib-only Python tools. No pip installs needed.
Start Here
- First run ever? Use
skills/marketing-context/ to create .claude/product-marketing-context.md. Every other skill reads it for brand voice, personas, and competitive landscape.
- Know your task? Find it in the route table below and load only that skill's
SKILL.md.
- Ambiguous request? Load
skills/marketing-ops/ — its routing matrix maps phrasings to skills.
Route Table
All paths are relative to marketing-skill/.
Foundation + Ops
| Task |
Skill |
| Capture brand/product context (run first) |
skills/marketing-context/ |
| Route a request, plan campaigns, pick channels |
skills/marketing-ops/ |
| Demand gen programs, funnel + CRM ops |
skills/marketing-demand-acquisition/ |
| Positioning, ICP, product marketing strategy |
skills/marketing-strategy-pmm/ |
| Brand voice/visual consistency audits |
skills/brand-guidelines/ |
Content
| Task |
Skill |
| Write blog posts, articles, guides |
skills/content-production/ |
| Plan what content to create |
skills/content-strategy/ |
| Edit copy (Seven Sweeps) |
skills/copy-editing/ |
| Fix AI-sounding content |
skills/content-humanizer/ |
| Landing/sales page copy |
skills/copywriting/ |
| Headlines, hooks, idea generation |
skills/marketing-ideas/ |
| Persuasion frameworks, mental models |
skills/marketing-psychology/ |
SEO + AEO
| Task |
Skill |
| Traditional SEO audit |
skills/seo-audit/ |
| AI search citations (ChatGPT, Perplexity, AI Overviews) |
skills/aeo/ |
| Programmatic SEO at scale |
skills/programmatic-seo/ |
| Structured data / schema.org |
skills/schema-markup/ |
| Site structure, internal linking |
skills/site-architecture/ |
CRO (conversion)
| Task |
Skill |
| Landing/marketing page conversion |
skills/page-cro/ |
| Forms |
skills/form-cro/ |
| Signup flow |
skills/signup-flow-cro/ |
| Onboarding/activation |
skills/onboarding-cro/ |
| Popups/modals |
skills/popup-cro/ |
| Paywall/upgrade screens |
skills/paywall-upgrade-cro/ |
| A/B test design + sample size |
skills/ab-test-setup/ |
Channels
| Task |
Skill |
| Email sequences/drips |
skills/email-sequence/ |
| Cold outbound email |
skills/cold-email/ |
| Paid ads (Google/Meta/LinkedIn) |
skills/paid-ads/ |
| Ad creative + copy |
skills/ad-creative/ |
| Social calendar + management |
skills/social-media-manager/ |
| Platform-native social posts |
skills/social-content/ |
| X/Twitter growth |
skills/x-twitter-growth/ |
| YouTube (data + strategy) |
skills/youtube-full/ |
| Video content strategy |
video-content-strategist/ (sibling folder, own plugin) |
| Webinars (funnel math) |
skills/webinar-marketing/ |
| App Store / Play Store (ASO) |
skills/app-store-optimization/ |
Growth
| Task |
Skill |
| Launches (PH, HN, etc.) |
skills/launch-strategy/ |
| Pricing + packaging |
skills/pricing-strategy/ |
| Referral programs |
skills/referral-program/ |
| Free tools as acquisition |
skills/free-tool-strategy/ |
| Churn prevention |
skills/churn-prevention/ |
Intelligence + Sales Enablement
| Task |
Skill |
| Campaign performance, attribution |
skills/campaign-analytics/ |
| Tracking plans, UTM, GA4 key events |
skills/analytics-tracking/ |
| Social account analysis |
skills/social-media-analyzer/ |
| Competitor/alternatives pages |
skills/competitor-alternatives/ |
| LLM prompt templates + governance for marketing teams |
skills/prompt-engineer-toolkit/ |
Python Tools
Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:
python3 skills/<skill>/scripts/<tool>.py --help
All 59 scripts are stdlib-only; most run a demo with no args.
Rules
- Load ONE specialist skill per task — never bulk-load.
- If
.claude/product-marketing-context.md exists, read it before any marketing task.
content-creator is deprecated — use skills/content-production/.- Don't pip-install anything for these tools.
1---2name: marketing-skills3description: Directory and router for the marketing skills library. Use when you need to find the right marketing skill for a task, see what marketing capabilities exist, or get oriented in this plugin. 44 specialist skills across 8 pods (content, SEO + AEO, CRO, channels, growth, intelligence, sales enablement, ops), 59 stdlib Python tools. Routes to one skill — it does not execute marketing work itself.4license: MIT5---67# Marketing Skills — Directory + Router89This is the index skill for the marketing plugin. It does one job: route you to the right specialist skill, then get out of the way. For request-by-request routing logic, [../marketing-ops/SKILL.md](../marketing-ops/SKILL.md) is the canonical router — this file is the map.1011**Counts (kept honest):** 44 specialist skills in `skills/` (plus this index and the deprecated `content-creator` redirect), 1 video skill in `video-content-strategist/`, 59 stdlib-only Python tools. No pip installs needed.1213## Start Here14151. **First run ever?** Use `skills/marketing-context/` to create `.claude/product-marketing-context.md`. Every other skill reads it for brand voice, personas, and competitive landscape.162. **Know your task?** Find it in the route table below and load only that skill's `SKILL.md`.173. **Ambiguous request?** Load `skills/marketing-ops/` — its routing matrix maps phrasings to skills.1819## Route Table2021All paths are relative to `marketing-skill/`.2223### Foundation + Ops24| Task | Skill |25|---|---|26| Capture brand/product context (run first) | `skills/marketing-context/` |27| Route a request, plan campaigns, pick channels | `skills/marketing-ops/` |28| Demand gen programs, funnel + CRM ops | `skills/marketing-demand-acquisition/` |29| Positioning, ICP, product marketing strategy | `skills/marketing-strategy-pmm/` |30| Brand voice/visual consistency audits | `skills/brand-guidelines/` |3132### Content33| Task | Skill |34|---|---|35| Write blog posts, articles, guides | `skills/content-production/` |36| Plan what content to create | `skills/content-strategy/` |37| Edit copy (Seven Sweeps) | `skills/copy-editing/` |38| Fix AI-sounding content | `skills/content-humanizer/` |39| Landing/sales page copy | `skills/copywriting/` |40| Headlines, hooks, idea generation | `skills/marketing-ideas/` |41| Persuasion frameworks, mental models | `skills/marketing-psychology/` |4243### SEO + AEO44| Task | Skill |45|---|---|46| Traditional SEO audit | `skills/seo-audit/` |47| AI search citations (ChatGPT, Perplexity, AI Overviews) | `skills/aeo/` |48| Programmatic SEO at scale | `skills/programmatic-seo/` |49| Structured data / schema.org | `skills/schema-markup/` |50| Site structure, internal linking | `skills/site-architecture/` |5152### CRO (conversion)53| Task | Skill |54|---|---|55| Landing/marketing page conversion | `skills/page-cro/` |56| Forms | `skills/form-cro/` |57| Signup flow | `skills/signup-flow-cro/` |58| Onboarding/activation | `skills/onboarding-cro/` |59| Popups/modals | `skills/popup-cro/` |60| Paywall/upgrade screens | `skills/paywall-upgrade-cro/` |61| A/B test design + sample size | `skills/ab-test-setup/` |6263### Channels64| Task | Skill |65|---|---|66| Email sequences/drips | `skills/email-sequence/` |67| Cold outbound email | `skills/cold-email/` |68| Paid ads (Google/Meta/LinkedIn) | `skills/paid-ads/` |69| Ad creative + copy | `skills/ad-creative/` |70| Social calendar + management | `skills/social-media-manager/` |71| Platform-native social posts | `skills/social-content/` |72| X/Twitter growth | `skills/x-twitter-growth/` |73| YouTube (data + strategy) | `skills/youtube-full/` |74| Video content strategy | `video-content-strategist/` (sibling folder, own plugin) |75| Webinars (funnel math) | `skills/webinar-marketing/` |76| App Store / Play Store (ASO) | `skills/app-store-optimization/` |7778### Growth79| Task | Skill |80|---|---|81| Launches (PH, HN, etc.) | `skills/launch-strategy/` |82| Pricing + packaging | `skills/pricing-strategy/` |83| Referral programs | `skills/referral-program/` |84| Free tools as acquisition | `skills/free-tool-strategy/` |85| Churn prevention | `skills/churn-prevention/` |8687### Intelligence + Sales Enablement88| Task | Skill |89|---|---|90| Campaign performance, attribution | `skills/campaign-analytics/` |91| Tracking plans, UTM, GA4 key events | `skills/analytics-tracking/` |92| Social account analysis | `skills/social-media-analyzer/` |93| Competitor/alternatives pages | `skills/competitor-alternatives/` |94| LLM prompt templates + governance for marketing teams | `skills/prompt-engineer-toolkit/` |9596## Python Tools9798Each skill documents its own tools in its SKILL.md (a "Tools" or workflow section with exact CLI lines). Invoke from the skill's folder:99100```bash101python3 skills/<skill>/scripts/<tool>.py --help102```103104All 59 scripts are stdlib-only; most run a demo with no args.105106## Rules107108- Load ONE specialist skill per task — never bulk-load.109- If `.claude/product-marketing-context.md` exists, read it before any marketing task.110- `content-creator` is deprecated — use `skills/content-production/`.111- Don't pip-install anything for these tools.
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