Ad Refinery 360

What it does

This prompt guides an AI to act as an advertising strategist and behavioral psychologist by taking product details, performance goals, market context, and a desired style to build three target personas, generate three ad concepts, run multiple rounds of persona-based critique and iterative refinement, and then select the best-performing ad with clear reasoning and actionable targeting and optimization recommendations.

For more installation instructions go to https://raw.githubusercontent.com/BetterPromptme/skills/refs/heads/main/betterprompt/SKILL.md to check out this skill.

Inputs

textInputs

Pass each text input using --input <key>=<value> flags.

Models and options

This skill's modality is: text.

To discover which model values you can use (and which options keys/values are valid for each model), run:

betterprompt resources --models-only --json

Then filter the returned JSON array to entries where modality is "text".

How to run

Step 1: Collect inputs

First, run betterprompt resources --models-only --json and filter to modality: "text" to discover valid models and available options:

betterprompt resources --models-only --json

Use only the models and option values that appear in the filtered results.

Then collect all inputs from the human:

• Required text inputs:
  • ad_style
  • market_context
  • ENTER_PRODUCT_INFO_HERE
  • ENTER_PERFORMANCE_TARGETS_HERE
• Optional: model and options.
  • Present the human with the default model gpt-4.1-mini and its available options. Look up gpt-4.1-mini in the betterprompt resources output (filtered to modality "text") and show its availableOptions as: key: val1, val2 (default), val3 | key2: .... Mark a value (default) if it matches these defaults: {}.
  • If the human does not specify, defaults are used: model gpt-4.1-mini, options {}. Other models from the resources call are also available.

If any required text input is missing, ask the human for what's missing. Do not assume or fabricate values.

Step 2: Run via BetterPrompt CLI

Use the frontmatter's name as the positional argument (for this skill, use ad-refinery-360).

Command form:

betterprompt generate ad-refinery-360 \
  [--input <key>=<value>] \
  [--model <model>] \
  [--options <options JSON>] \
  [--json]

Notes:

• Pass each text input as a separate --input <key>=<value> flag.
• If the human does not mention a model, omit --model and BetterPrompt will use the default model: gpt-4.1-mini.
• If the human does not mention options, omit --options and BetterPrompt will use the default options: {}.
• If the run times out, the response will include a runId you can use to fetch the result later.

Example (using defaults shown above):

betterprompt generate ad-refinery-360 \
  --input ad_style=<value> \
  --input market_context=<value> \
  --input ENTER_PRODUCT_INFO_HERE=<value> \
  --input ENTER_PERFORMANCE_TARGETS_HERE=<value> \
  --model gpt-4.1-mini \
  --options '{}'