SEO Content: E-E-A-T Signals
Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.
When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.
What Is E-E-A-T
| Element |
Meaning |
Implementation |
| Experience |
First-hand, real-world experience |
Case studies, original research, user testimonials, "we tested" |
| Expertise |
Subject-matter knowledge |
Author credentials, expert quotes, technical depth |
| Authoritativeness |
Recognition as a source |
Backlinks, citations, author page, publisher reputation |
| Trustworthiness |
Accuracy, transparency |
Citations, About page, contact, HTTPS, no misleading content |
E-A-T (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See featured-snippet.
Author Bio
| Element |
Guideline |
| Placement |
End of article or sidebar; link to author page |
| Content |
Name, credentials, photo, brief expertise, link to author page |
| Author page |
Dedicated page per author; bio, other articles, social |
| Schema |
Person schema; link author to Article schema; see entity-seo |
Citations & References
| Scenario |
Practice |
| Data or statistics |
Cite source inline or in References section |
| Expert quotes |
Attribute; link to source or profile |
| Reference section |
For 5+ citations; list at end before Related posts |
| Format |
Inline links preferred; numbered refs for academic-style |
| When to include |
Any claim benefiting from authority (stats, studies, definitions) |
| External links |
Link to reputable sources; avoid low-quality sites |
Experience Signals
| Signal |
Use |
| Case studies |
Real customer outcomes; Challenge→Solution→Results |
| Original research |
First-party data, surveys, tests |
| First-hand testing |
"We tested X"; product reviews with real use |
| User testimonials |
Authentic quotes; link to full case study when available |
YMYL (Your Money Your Life)
Topics that can significantly impact health, financial stability, or safety require higher E-E-A-T:
- Health: Medical, mental health, nutrition advice
- Finance: Investment, tax, insurance, loans
- Legal: Legal advice, regulations
- Safety: Product safety, emergency procedures
Guidelines: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.
AI-Assisted Content
When content is AI-assisted: human review before publish; verify facts and add citations; original insights or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.
Output Format
- E-E-A-T assessment (gaps, strengths)
- Author bio recommendation
- Citation plan (where to add, what to cite)
- Experience signals (case studies, original data)
- YMYL considerations (if applicable)
Related Skills
- article-page-generator: Article page structure; author bio placement
- article-content: Article body creation; citations, references format
- content-optimization: Original images, content quality; E-E-A-T complements
- link-building: Digital PR, E-E-A-T; backlinks signal authority
- featured-snippet: E-A-T in snippet algorithm; correctness, authority
- backlink-analysis: Authority assessment; E-E-A-T context
- customer-stories-page-generator: Case studies as experience signal
- testimonials-generator: User quotes as trust signal
- entity-seo: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
1---2name: eeat-signals3description: When the user wants to improve E-E-A-T, add trust signals, or optimize for expertise and authority. Also use when the user mentions "E-E-A-T," "E-E-A-T signals," "experience expertise authority trust," "author bio," "YMYL," "trust signals," "expertise signals," "authority signals," "citations," "references," or "credibility." For headings, use heading-structure.4---56# SEO Content: E-E-A-T Signals78Guides E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) implementation for SEO. E-E-A-T helps search engines and users assess content quality; YMYL topics (health, finance, legal) require higher E-E-A-T.910**When invoking**: On **first use**, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On **subsequent use** or when the user asks to skip, go directly to the main output.1112## What Is E-E-A-T1314| Element | Meaning | Implementation |15|---------|---------|-----------------|16| **Experience** | First-hand, real-world experience | Case studies, original research, user testimonials, "we tested" |17| **Expertise** | Subject-matter knowledge | Author credentials, expert quotes, technical depth |18| **Authoritativeness** | Recognition as a source | Backlinks, citations, author page, publisher reputation |19| **Trustworthiness** | Accuracy, transparency | Citations, About page, contact, HTTPS, no misleading content |2021**E-A-T** (without Experience) is used in Featured Snippet context—Bing/Google emphasize correctness, document quality, then authority and trust. See **featured-snippet**.2223## Author Bio2425| Element | Guideline |26|---------|-----------|27| **Placement** | End of article or sidebar; link to author page |28| **Content** | Name, credentials, photo, brief expertise, link to author page |29| **Author page** | Dedicated page per author; bio, other articles, social |30| **Schema** | Person schema; link author to Article schema; see **entity-seo** |3132## Citations & References3334| Scenario | Practice |35|----------|----------|36| **Data or statistics** | Cite source inline or in References section |37| **Expert quotes** | Attribute; link to source or profile |38| **Reference section** | For 5+ citations; list at end before Related posts |39| **Format** | Inline links preferred; numbered refs for academic-style |40| **When to include** | Any claim benefiting from authority (stats, studies, definitions) |41| **External links** | Link to reputable sources; avoid low-quality sites |4243## Experience Signals4445| Signal | Use |46|--------|-----|47| **Case studies** | Real customer outcomes; Challenge→Solution→Results |48| **Original research** | First-party data, surveys, tests |49| **First-hand testing** | "We tested X"; product reviews with real use |50| **User testimonials** | Authentic quotes; link to full case study when available |5152## YMYL (Your Money Your Life)5354Topics that can significantly impact health, financial stability, or safety require **higher E-E-A-T**:5556- **Health**: Medical, mental health, nutrition advice57- **Finance**: Investment, tax, insurance, loans58- **Legal**: Legal advice, regulations59- **Safety**: Product safety, emergency procedures6061**Guidelines**: Author credentials, citations to authoritative sources, clear sourcing, regular updates, avoid speculation.6263## AI-Assisted Content6465When content is AI-assisted: **human review** before publish; **verify facts** and add citations; **original insights** or data; avoid generic phrasing. Transparency and human refinement support E-E-A-T.6667## Output Format6869- **E-E-A-T assessment** (gaps, strengths)70- **Author bio** recommendation71- **Citation** plan (where to add, what to cite)72- **Experience** signals (case studies, original data)73- **YMYL** considerations (if applicable)7475## Related Skills7677- **article-page-generator**: Article page structure; author bio placement78- **article-content**: Article body creation; citations, references format79- **content-optimization**: Original images, content quality; E-E-A-T complements80- **link-building**: Digital PR, E-E-A-T; backlinks signal authority81- **featured-snippet**: E-A-T in snippet algorithm; correctness, authority82- **backlink-analysis**: Authority assessment; E-E-A-T context83- **customer-stories-page-generator**: Case studies as experience signal84- **testimonials-generator**: User quotes as trust signal85- **entity-seo**: Entity signals; Organization, Person schema; Knowledge Panel; E-E-A-T alignment
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