How do I install the Programmatic SEO skill?

Run npx skillmds@latest add bg-szy/programmatic-seo in your terminal (requires Node.js), paste this page's agent-chat prompt into Claude, Cursor, or any MCP-connected agent, or download the SKILL.md file and copy it into your agent's skills directory.

What does the Programmatic SEO skill do?

When the user wants to create SEO pages at scale using templates and data—including AI-assisted, grounded copy for per-URL differentiation (vs rigid mail-merge templates). Also use when the user mentions "programmatic SEO," "programmatic SEO pages," "template pages," "scale content," "location pages," "city pages," "comparison pages at scale," "X vs Y pages," "integration pages," "pages from data," "automated landing pages," or "programmatic landing pages." Uses a playbook matrix aligned to skills under skills/pages. For user-facing template galleries or marketplaces (browse → use), use template-page-generator. It is listed under Marketing & Growth on SkillMD.

Is Programmatic SEO safe to use?

This skill has not completed SkillMD's automated safety review yet. SkillMD never runs a skill's scripts for you; review the SKILL.md before installing.

Which AI agents work with Programmatic SEO?

This skill is tagged as working with Claude Code, Claude.ai, OpenAI Codex. SKILL.md is an open format, so most agents that read a skills directory can load it too.

Is Programmatic SEO free to use?

Yes. Installing skills from SkillMD is free, and the skill stays under its author's original license.

Who published Programmatic SEO?

bg-szy (@bg-szy) published this skill. Their other Agent Skills are listed on their SkillMD profile.

Programmatic SEO by bg-szy — Agent Skill

Name: Programmatic SEO
Author: bg-szy

SEO: Programmatic SEO

Guides programmatic SEO—creating large numbers of SEO-optimized pages automatically using templates and structured data, rather than writing each page manually. Classic “mail merge” pSEO (one rigid template + swapped variables) often produced low differentiation and thin-feeling URLs. With AI used responsibly on top of the same data spine, you can scale per-URL customization—intent-aligned copy, section depth, FAQs, tone, localization—while still following evidence blocks, data tiers, and QA (see Data strength hierarchy and AI-assisted generation below).

When invoking: On first use, if helpful, open with 1–2 sentences on what this skill covers and why it matters, then provide the main output. On subsequent use or when the user asks to skip, go directly to the main output.

Project context: If .claude/project-context.md or .cursor/project-context.md exists, read product/ICP sections before proposing playbooks or page types.

Definition

Programmatic SEO = Building a single template and populating it with data from a database, API, or spreadsheet to generate hundreds or thousands of unique pages. Each page targets a long-tail keyword (e.g., "best SEO tool in [city]," "[App A] + [App B] integration").

Key differences from traditional SEO: Technical (SEOs + engineers); long-tail focus; data-driven (data quality = success); automation; built for scale.

Classic limits vs AI-enhanced differentiation

Era	What breaks	What helps
Rigid pSEO	One template, minimal variance → similar titles/bodies, weak E-E-A-T, “obvious mail merge”	Still needs unique evidence per URL and selective indexation
AI-enhanced pSEO	Same structured rows (facts, SKUs, metrics) drive the page, but models add per-URL narrative: intros, FAQ depth, persona angles, localization, internal-link suggestions—higher differentiation at scale	Facts stay in your data layer; AI shapes phrasing and structure, not invented numbers—see AI-assisted generation

Best-practice stance: AI is an accelerator and customizer, not a substitute for data defensibility (Tiers 1–5) or technical SEO (URLs, schema, CWV). Used well, it aligns with quality over quantity: fewer thin URLs, more distinct useful pages.

Three-Part Framework

Component	Role
Templates	Reusable page structures: layout, headings, internal links, content blocks; conditional logic for empty fields
Data	Structured information: locations, products, prices, features—must be accurate, complete, and add genuine value
Automation	Systems connecting data to templates; pages generated dynamically or published in bulk
AI layer (optional)	On grounded inputs (row JSON + rules), generates varied copy, FAQ expansions, and section emphasis per URL—reduces “same template” fatigue while staying auditable

Page Playbook Matrix (`skills/pages`)

Page types in this library live under pages/{brand|content|legal|marketing|utility}/. Use the matrix below to map search pattern → playbook → which *-page-generator skill to open for structure, copy, and schema—not every folder is a good fit for mass-generated URLs.

Playbook	Example intent / keyword pattern	Page skill (`name`)	Path (reference)
Alternatives / comparisons	"[Competitor] alternatives", "X vs Y"	alternatives-page-generator	`pages/marketing/alternatives`
Integrations	"[Product A] [Product B] integration"	integrations-page-generator	`pages/marketing/integrations`
Category / catalog	Faceted listings, product grids	category-page-generator, products-page-generator	`pages/marketing/category-pages`, `products`
Glossary / definitions	"what is [term]", term landings	glossary-page-generator	`pages/content/glossary`
FAQ / Q&A	Question banks, PAA-style pages	faq-page-generator	`pages/content/faq`
How-to / procedures	Step libraries, "[how to] [task]" blocks in templates	howto-section-generator	`components/content/howto-section`
Comparison matrix (blocks)	Feature/criteria grids, "vs" cells from data feed	comparison-table-generator	`components/content/comparison-table`
Tools & lead magnets	"free [x] tool/calculator"	tools-page-generator	`pages/content/tools`
Template gallery	Browse → detail (your templates)	template-page-generator	`pages/content/template-page`
Resource hub	Guides, hubs, download centers	resources-page-generator	`pages/content/resources`
Use cases / solutions	"for [role]", "by industry"	use-cases-page-generator, solutions-page-generator	`pages/marketing/use-cases`, `solutions`
Migration / switching	"migrate from [X]"	migration-page-generator	`pages/marketing/migration`
Campaign landing	Paid/segment LPs	landing-page-generator	`pages/marketing/landing-page`
Blog / article	Long-tail articles at scale	blog-page-generator, article-page-generator	`pages/content/blog`, `article`
Docs / features / API	Scalable doc sections, feature landings, `/api` marketing	docs-page-generator, features-page-generator, api-page-generator	`pages/content/docs`, `features`, `api`
Social proof	Logos, case studies, galleries	press-coverage-page-generator, customer-stories-page-generator, showcase-page-generator	`pages/marketing/press-coverage`, `customer-stories`, `showcase`
Programs & offers	Startups/education, contests, downloads, affiliate, media kit	startups-page-generator, contest-page-generator, download-page-generator, affiliate-page-generator, media-kit-page-generator	`pages/marketing/*`
Pricing / services	Plans, offerings (use sparingly for pSEO)	pricing-page-generator, services-page-generator	`pages/marketing/pricing`, `services`

Usually not mass programmatic (single primary URL or compliance-heavy): pages/brand/* (home, about, contact), pages/legal/*, most pages/utility/* (404, status, signup-login, etc.)—treat as one-off or policy-driven, not template×data scale.

Choosing a Playbook

If you have…	Lean toward…	Open first…
Competitor list + positioning	Alternatives / comparisons	alternatives-page-generator
Integration directory (your + partners')	Integrations matrix	integrations-page-generator
Product catalog or SKUs	Category / product grids	category-page-generator, products-page-generator
Term / definition database	Glossary	glossary-page-generator
Support tickets / PAA mined questions	FAQ scale	faq-page-generator
How-to step banks / procedure templates	HowTo sections in scaled pages	howto-section-generator
Competitor/feature matrix from data	Comparison table blocks in scaled pages	comparison-table-generator (+ alternatives-page-generator for URL intent)
Lead magnets, calculators	Tools hub + per-tool	tools-page-generator
Your own templates (exports, gallery items)	Template marketplace	template-page-generator
ICP × industry matrix	Use cases / solutions	use-cases-page-generator, solutions-page-generator
Import paths from competitors	Migration	migration-page-generator
Campaign or geo LPs	Landing pages	landing-page-generator
Long-form SEO articles	Blog index + single post	blog-page-generator, article-page-generator

Template Structure (Recommended)

Section	Purpose
Intro	Introduction; matches user intent
Evidence block	Data-driven content unique to each page (tables, lists, verified stats); differentiates from thin content
Decision	Comparison, recommendation, or next steps
FAQ	Frequently asked questions
CTA	Call-to-action

Evidence block = Real, structured data per page (business listings, pricing, reviews, verified stats). Ensures each page delivers genuine value, not recycled boilerplate with swapped variables.

Data strength hierarchy (defensibility)

Strongest programmatic pages are fueled by what only your product (or your customers inside your product) can produce—especially templates, exports, and generated artifacts. Third-party or scraped lists alone are the weakest foundation.

Tier	Source	Examples	Relative risk
1 — Product-generated	Assets created or rendered by your product: page/layout templates, email/Notion/code templates, export packs, generated previews, branded snippets, “built with [Product]” examples	Template gallery rows tied to real `.json` / CMS fields; screenshots of exports; unique preview URLs	Lowest when each URL shows distinct generated output
2 — Product-derived	Telemetry and in-product data you own: aggregates, cohorts, benchmarks, feature adoption	“Teams in [industry] median time-to-value” from your warehouse (aggregated)	Low if aggregated / anonymized and policy-compliant
3 — UGC / customer	Reviews, submissions, showcase items, moderated community content	Showcase grid; verified quotes	Medium—needs moderation + consent
4 — Licensed / partner	Exclusive feeds, co-marketing datasets	Partner pricing tiers; licensed industry stats	Medium—contract and citation discipline
5 — Public / scraped	Open web, directories, generic enrichment	Name/address fills; commodity facts	Highest—needs editorial layer, fact-checking, and a real Evidence block

Why Tier 1 (templates & generated content) wins: Pages built from your template system carry proprietary structure, variables, and brand-safe blocks—harder for competitors to copy verbatim and easier to prove uniqueness (embeds, downloads, IDs). Pair with template-page-generator when the UX is “browse gallery → use template.”

Tier 2 — Product-derived (practical)

What it is	What to watch
Metrics from your backend, data warehouse, or support/CRM exports: activation rates by segment, integration popularity, error budgets, time-to-value—not generic “industry reports.”	Privacy & ToS: Minimum cell sizes; no individual identification; document what was aggregated and over what window.
Good fit when you can show “only we could know this because it runs in our product.”	Stale data hurts trust: pipeline jobs, “as of [date]” labels, automated invalidation.

AI here: Use models to turn structured aggregates into prose (intro paragraphs, “what this means for [segment]”)—input must be verified numbers/tables from your pipeline, not free-form invention. Keep a machine-readable table or JSON on-page or in appendix so claims stay auditable.

Tier 3 — UGC / customer (practical)

What it is	What to watch
Quotes, reviews, showcase submissions, community templates—per-user artifacts with consent.	Moderation: spam, PII, competitor attacks; consent for name/logo use; schema (Review, CreativeWork) only when accurate.
Strong when combined with Tier 1 (e.g. “customer-built template” gallery).	Volume without quality → thin pages; cap or score submissions.

AI here: Summarize long reviews into bullets; generate draft alt text for images; cluster submissions into topic pages—always human approve before publish. Do not fabricate testimonials.

Tier 4 — Licensed / partner (practical)

What it is	What to watch
Partner price lists, co-marketed reports, API-fed allowed fields (logos, SKUs).	Contract scope: Which fields can appear on which URLs; attribution line; DMCA / trademark on logos.
Often one feed → many URLs; uniqueness must come from your framing, comparison logic, or calculator—not the raw feed alone.	Refresh cadence tied to partner SLAs.

AI here: Draft comparison copy and FAQs from a fixed attribute table (license + partner rules); never invent SKUs or prices—pull from feed, let AI phrase and shorten.

Tier 5 — Public / scraped (practical)

What it is	What to watch
Open data, directories, Wikipedia-style facts, enrichment of public entities.	Highest duplicate/thin risk: everyone has the same facts; you must add synthesis, editorial angle, or a unique tool (calculator, filter) on top.
Entity SEO and citations matter: link to authoritative sources; date-stamp volatile facts.	Plan for pruning or noindex on low-traffic thin URLs.

AI here: Use models to structure messy public text into tables, outline sections, suggest internal links—then fact-check names, numbers, and dates. Do not use AI to invent statistics or citations; treat output as draft until verified.

AI-assisted generation (cross-tier)

Why AI fits modern pSEO: Early programmatic SEO earned a bad reputation because templates were frozen and copy was interchangeable—little real differentiation per query. LLMs, when grounded on each row’s facts and your brand rules, make it practical to customize headlines, intros, FAQs, and “why this page matters” per URL without hand-writing thousands of pages. That moves execution closer to best practices (intent match, helpful content, unique value) at scale, provided you do not let the model invent data.

Principle	Why
Ground AI in structured inputs	Pass JSON/CSV rows (tier, source URL, metrics) into prompts; forbid hallucinated numbers in system prompts.
Separate “facts” from “phrasing”	Data layer = source of truth; AI = tone, shortening, localization, FAQs, per-segment emphasis—never the other way around.
Vary structure, not only adjectives	Ask for different section order, FAQ count, or “beginner vs power user” angles by intent flags in the row—reduces template sameness.
Human or automated QA	Spot-check high-traffic URLs; block publish if required fields empty or citation missing.
Disclose when useful	e.g. “Intro generated with AI; figures from [internal report, Q3 2025].” Builds trust and matches policy trends.

When AI generation is a strong lever: Tiers 2–5—where raw material is already tabular or repetitive but needs readable, differentiated copy at scale. Tier 1 still benefits from AI (drafts from export JSON), but the differentiator remains the product artifact itself.

Operational requirements (all tiers)

Requirement	Practice
Provenance	Log data sources; track origin per field
Freshness rules	e.g., ratings every 90 days, prices every 30 days, template version bumps when layouts change
Prefer 1–2 over 5	Fill evidence with product-generated or product-derived data before reaching for public scraping
AI governance	Structured inputs only; no unverified numbers; moderation on UGC; optional disclosure
Clean & merge	Deduplicate keys; drop rows that produce duplicate intents

Ideal Use Cases

For which page-generator skill to use, see Page Playbook Matrix above. Generic patterns:

Use case	Example
Location-specific pages	"Plumber in [city]," "Best restaurants in [neighborhood]" with real local data
Product comparison	"[Product A] vs [Product B]" with structured specs
Alternatives pages	"[Competitor] alternatives" at scale; 50+ competitors; see alternatives-page-generator
Software integration	"[App A] + [App B]" integration pages (e.g., Zapier 50K+ pages)
Free tools	"[X] checker," "[Y] calculator," "[Z] generator" — standalone tool pages; toolkit hub; same ICP as main product; lead gen
Travel / destination	City + attraction combinations with reviews, photos
E-commerce	Category pages, product variations (size, color, material)
FAQ / Q&A	Pages powered by user question databases
Salary / pricing	Comparison pages with structured data

Avoid when: Site structure is weak; page differences are superficial (city/name swaps only); content requires original expertise or UGC participation.

Real-World Examples

Examples are illustrative; no endorsement implied.

Company	Scale	Pattern
Zapier	50,000+ pages	"[App A] + [App B]" integration
Airbnb	—	Location search; destination × property
Review platforms	—	User reviews + automated comparison pages
Travel sites	—	Destination, hotel, flight, activity pages
NomadList	2,000+ city pages	Cost-of-living, internet speed (dynamic data)
Semrush, Ahrefs	50+ free tools	SEO checker, keyword tool, backlink checker; toolkit hub + per-tool pages

Content Requirements

Requirement	Purpose
300+ words per page	Avoid thin content penalties
Unique, verifiable data	Each page must add meaningful page-specific content beyond simple data swaps
Evidence block	Tables, lists, examples with real numbers/attributes on every page
Semantic HTML	Proper structure; conditional logic to avoid empty or repetitive sections
Internal linking	Link related programmatic pages; compounds traffic and indexation

Technical Considerations

Topic	Practice
Subfolder vs subdomain	Prefer subfolders (`yoursite.com/integration/slack-notion/`) over subdomains (`integrations.yoursite.com/...`) so authority consolidates on the primary domain; see url-structure, domain-architecture if restructuring
Selective indexation	Don't index all pages; use noindex rules for low-value pages
Sitemap segmentation	By country, language, division; manage crawl budget
URL structure	Descriptive URLs; clean hierarchy; see url-structure
Schema	JSON-LD: Product, Place, FAQ, ItemList per page type
Performance	Caching, static generation; Core Web Vitals

Critical Pitfalls

Pitfall	Consequence
Thin content	Minimal info beyond keyword; generic copy; placeholder sections → penalties
Duplicate pages	Same content with only data swaps → thin content penalties
Index bloat	Generating pages that should never be indexable → crawl budget waste
Large dumps	Publishing many similar pages at once → spam signals
Filter URLs	Using filters instead of unique URLs/titles → cannibalization

Pages with only a title, one paragraph, and swapped city names will not rank and may incur Google penalties.

Step-by-Step Workflow

Research — Niche, intent; include low-volume keywords; SEO tools, question databases
Collect data — Provenance log, freshness rules; first-party/licensed; define template fields
Choose stack — Next.js + DB, Webflow CMS, WordPress, headless; API + template reuse
Design template — Intro, Evidence, Decision, FAQ, CTA; schema; conditional logic
Build database — Map fields to template slots; hide empties
Generate pages — Descriptive URLs; optimize performance
Deploy & monitor — Sitemaps; indexation, rankings, CTR, bounce, conversions
Optimize — Prune weak pages; refresh data; A/B test layout, CTA

Best Practices

Practice	Purpose
Quality over scale	Each page must provide genuinely unique, verifiable value
Differentiation over clone	Prefer AI-grounded copy variance + evidence blocks over one static paragraph with `{city}` swaps
Launch in batches	Small batches you can measure; avoid large dumps
Strong IA	Internal links to related guides/categories
Visual elements	Tables, maps, comparisons where relevant
Match intent	Avoid generic template text; precise user intent

Timeline & Expectations

Typical time to ranking: ~6 months
Reported gains: 40%+ traffic increases from well-designed topic clusters
AI search: Structured, data-rich content performs better in AI Overviews and citation layers

Output Format

Template design (Intro, Evidence, Decision, FAQ, CTA; required data fields)
Data requirements (provenance, freshness, accuracy)
Internal linking (hub-and-spoke, related pages)
Indexation strategy (selective indexation, sitemap segmentation)
Checklist for audit

Related Skills

template-page-generator: Template structure; aggregation (gallery) + detail pages; Tier 1 product-generated template URLs
landing-page-generator: Conversion-focused programmatic pages; LP structure for campaign CTA
tools-page-generator: Free tools pages; toolkit hub; programmatic tool pages; lead gen
alternatives-page-generator: Alternatives/comparison pages at scale; competitor brand traffic
category-page-generator, products-page-generator: Category / catalog grids
glossary-page-generator, faq-page-generator, howto-section-generator, comparison-table-generator, resources-page-generator: Definitions, Q&A banks, HowTo step blocks, comparison matrices, content hubs
use-cases-page-generator, solutions-page-generator, migration-page-generator: ICP/industry matrix, migration SEO
integrations-page-generator: Integration pair pages at scale
blog-page-generator, article-page-generator, docs-page-generator, features-page-generator, api-page-generator: Long-form and product surface scale
press-coverage-page-generator, customer-stories-page-generator, showcase-page-generator: Proof at scale
startups-page-generator, contest-page-generator, download-page-generator, affiliate-page-generator, media-kit-page-generator, pricing-page-generator, services-page-generator: Programs and offers (use selectively for pSEO)
content-strategy: Content clusters, pillar pages; programmatic pages as cluster nodes
website-structure: Site IA before scaling URL sets
url-structure, domain-architecture: Paths, subfolder strategy
schema-markup: Structured data (Product, Place, FAQ, ItemList)
internal-links: Linking programmatic pages
xml-sitemap: Sitemap segmentation for large programmatic sites
canonical-tag: Duplicate/thin content handling
seo-strategy, seo-audit: Roadmap and post-launch audits

Programmatic SEO

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