Agency Runbook Scenario Marketing Campaign

📢 Runbook: Multi-Channel Marketing Campaign

Mode: NEXUS-Micro to NEXUS-Sprint | Duration: 2-4 weeks | Agents: 10-15

Scenario

You're launching a coordinated marketing campaign across multiple channels. Content needs to be platform-specific, brand-consistent, and data-driven. The campaign needs to drive measurable acquisition and engagement.

Agent Roster

Campaign Core

Platform Specialists

Support

Execution Plan

Week 1: Strategy & Content Creation

Day 1-2: Campaign Strategy
├── Social Media Strategist → Cross-platform campaign strategy
│   ├── Campaign objectives and KPIs
│   ├── Target audience definition
│   ├── Platform selection and budget allocation
│   ├── Content calendar (4-week plan)
│   └── Engagement strategy per platform
│
├── Trend Researcher → Market timing analysis
│   ├── Trending topics to align with
│   ├── Competitor campaign analysis
│   └── Optimal launch timing
│
├── Growth Hacker → Acquisition funnel design
│   ├── Landing page optimization plan
│   ├── Conversion funnel mapping
│   ├── Viral mechanics (referral, sharing)
│   └── Channel budget allocation
│
├── Brand Guardian → Campaign brand guidelines
│   ├── Campaign-specific visual guidelines
│   ├── Messaging framework
│   ├── Tone and voice for campaign
│   └── Do's and don'ts
│
└── Legal Compliance Checker → Ad compliance review
    ├── Disclosure requirements
    ├── Platform-specific ad policies
    └── Regulatory constraints

Day 3-5: Content Production
├── Content Creator → Multi-format content creation
│   ├── Blog posts / articles
│   ├── Email sequences
│   ├── Landing page copy
│   ├── Video scripts
│   └── Social media copy (platform-adapted)
│
├── Twitter Engager → Twitter-specific content
│   ├── Launch thread (10-15 tweets)
│   ├── Daily engagement tweets
│   ├── Reply templates
│   └── Hashtag strategy
│
├── TikTok Strategist → TikTok content plan
│   ├── Video concepts (3-5 videos)
│   ├── Hook strategies
│   ├── Trending audio/format alignment
│   └── Posting schedule
│
├── Instagram Curator → Instagram content
│   ├── Feed posts (carousel, single image)
│   ├── Stories content
│   ├── Reels concepts
│   └── Visual aesthetic guidelines
│
└── Reddit Community Builder → Reddit strategy
    ├── Subreddit targeting
    ├── Value-first post drafts
    ├── Comment engagement plan
    └── AMA preparation (if applicable)

Week 2: Launch & Activate

Day 1: Pre-Launch
├── All content queued and scheduled
├── Analytics tracking verified
├── A/B test variants configured
├── Landing pages live and tested
└── Team briefed on engagement protocols

Day 2-3: Launch
├── Twitter Engager → Launch thread + real-time engagement
├── Instagram Curator → Launch posts + stories
├── TikTok Strategist → Launch videos
├── Reddit Community Builder → Authentic community posts
├── Content Creator → Blog post published + email blast
├── Growth Hacker → Paid campaigns activated
└── Analytics Reporter → Real-time dashboard monitoring

Day 4-5: Optimize
├── Analytics Reporter → First 48-hour performance report
├── Growth Hacker → Channel optimization based on data
├── Experiment Tracker → A/B test early results
├── Social Media Strategist → Engagement strategy adjustment
└── Content Creator → Response content based on reception

Week 3-4: Sustain & Optimize

Daily:
├── Platform agents → Engagement and content posting
├── Analytics Reporter → Daily performance snapshot
└── Growth Hacker → Funnel optimization

Weekly:
├── Social Media Strategist → Campaign performance review
├── Experiment Tracker → A/B test results and new tests
├── Content Creator → New content based on performance data
└── Analytics Reporter → Weekly campaign report

End of Campaign:
├── Analytics Reporter → Comprehensive campaign analysis
├── Growth Hacker → ROI analysis and channel effectiveness
├── Executive Summary Generator → Campaign executive summary
└── Social Media Strategist → Lessons learned and recommendations

Campaign Metrics

Platform-Specific KPIs

Brand Consistency Checkpoints