Publisher Profile Extraction Skill

Publisher Profile Extraction Skill

Extract organizational context from company web pages and content to create a publisher profile for brand-consistent content creation.

Purpose

Analyze company websites, marketing materials, and product documentation to build comprehensive organizational context (identity, products, target market, messaging, thought leadership) and save as a publisher profile in rules/publisher/publisher-profile.md.

When to Use

• During project setup: After collecting organizational content sources
• Brand consistency needed: Ensure content aligns with company messaging
• New team members: Build understanding of organizational voice and positioning
• Messaging updates: Refresh profile after rebrand or positioning change

Prerequisites

• Company web pages (About, Products, Pricing, etc.) OR
• Local marketing/product documentation
• Access to public company information

Usage

Discovery Mode (Recommended)

Ask user upfront: Auto-discover or manual selection?

Option A: Auto-discover key pages (recommended)

# Skill will discover key company pages from content map and propose them
invoke publisher-profile-extraction-skill --auto-discover

# Process:
# 1. Search content map for key marketing pages
# 2. Show discovered pages to user
# 3. User approves or refines list
# 4. Fetch (if needed) and extract

Option B: Manual selection

# User provides specific URLs or file paths
invoke publisher-profile-extraction-skill with sources: <URLs-and-file-paths>

Option C: Hybrid (auto-discover + user refinement)

# Discover + user adds/removes specific pages
invoke publisher-profile-extraction-skill --auto-discover --include <additional-url> --exclude <url-pattern>

Auto-Discovery Process

When user chooses auto-discover, use Kurt's content map to find key pages:

Step 1: Search for key page types

# Homepage (root domain)
kurt content list --url-prefix https://company.com/ | grep -E "^https://[^/]+/?$"

# About/Company pages
kurt content list --url-contains /about
kurt content list --url-contains /company
kurt content list --url-contains /team
kurt content list --url-contains /leadership

# Product/Features pages
kurt content list --url-contains /product
kurt content list --url-contains /features
kurt content list --url-contains /pricing
kurt content list --url-contains /solutions

# Customer/Case study pages (for ICP insights)
kurt content list --url-contains /customer
kurt content list --url-contains /case-stud
kurt content list --url-contains /success-stor

# Blog homepage (for content strategy insights)
kurt content list --url-contains /blog/ | head -1

Step 2: Show proposed list to user

Found key company pages in content map:

✓ Homepage: https://company.com/
✓ About: https://company.com/about
✓ Products: https://company.com/products
✓ Pricing: https://company.com/pricing
✓ Case Studies: https://company.com/customers/case-studies
✓ Blog: https://company.com/blog/

Would you like to:
a) Use these pages (recommended)
b) Add/remove specific pages
c) Start over with manual selection

Step 3: Fetch if needed

# Check which pages are already fetched
kurt content list --url <url> --status FETCHED

# Fetch missing pages
for url in <proposed-urls>; do
  status=$(kurt content list --url $url | grep "status:")
  if [[ $status == *"NOT_FETCHED"* ]]; then
    kurct content fetch $url
  fi
done

Step 4: Extract from fetched content

# Read content from /sources/
# Run extraction analysis
# Create/update publisher profile

Initial Profile Creation

# Analyze sources and create new publisher profile
invoke publisher-profile-extraction-skill with sources: <URLs-and-file-paths>

# Or use auto-discovery
invoke publisher-profile-extraction-skill --auto-discover

Incremental Update (Default - Recommended)

# Add new findings to existing profile
invoke publisher-profile-extraction-skill with sources: <URLs-and-file-paths>

Behavior:

1. Checks if rules/publisher/publisher-profile.md exists
2. If exists: Adds "Recent Analysis" section with new findings and date
3. If not: Creates comprehensive new profile

Overwrite Mode (Nuclear Option)

# Delete existing profile and create fresh analysis
invoke publisher-profile-extraction-skill with sources: <URLs-and-file-paths> --overwrite

Behavior:

1. Deletes existing publisher profile
2. Performs fresh analysis of all sources
3. Creates completely new publisher profile

Discovery Patterns for Key Pages

Standard URL Patterns by Page Type

Homepage (always highest priority):

# Root domain URLs
kurt content list --url-prefix https://company.com/ | grep -E "^https://[^/]+/?$"

About/Company:

kurt content list --url-contains /about
kurt content list --url-contains /company
kurt content list --url-contains /who-we-are
kurt content list --url-contains /our-story
kurt content list --url-contains /team
kurt content list --url-contains /leadership

Products/Services:

kurt content list --url-contains /product
kurt content list --url-contains /features
kurt content list --url-contains /platform
kurt content list --url-contains /solutions

Business Model:

kurt content list --url-contains /pricing
kurt content list --url-contains /plans

Customer/ICP:

kurt content list --url-contains /customer
kurt content list --url-contains /case-stud
kurt content list --url-contains /success-stor
kurt content list --url-contains /testimonial

Content Strategy:

# Blog homepage (not individual posts)
kurt content list --url-contains /blog/ | grep -E "blog/?$"
# Resources/content hub
kurt content list --url-contains /resource
kurt content list --url-contains /content

Discovery Priority Order

1. Must have (fail if missing):

   • Homepage

2. Should have (warn if missing):

   • About/Company page
   • At least 1 product/service page

3. Nice to have:

   • Pricing page
   • Customer stories
   • Blog homepage
   • Team/leadership

Example Discovery Workflow

# 1. Discover all company URLs in content map
kurt content list --url-prefix https://company.com/ --status NOT_FETCHED

# 2. Filter for key page types
# Homepage
homepage=$(kurt content list --url-prefix https://company.com/ | grep -E "^https://company\.com/?$")

# About pages
about_pages=$(kurt content list --url-prefix https://company.com/ --url-contains /about)

# Product pages
product_pages=$(kurt content list --url-prefix https://company.com/ --url-contains /product)

# 3. Show proposed list
echo "Found key pages:"
echo "Homepage: $homepage"
echo "About: $about_pages"
echo "Products: $product_pages"

# 4. Get user approval
# 5. Fetch if needed
# 6. Extract from /sources/

Input Types

Web Sources (from Content Map)

Priority pages to analyze (via auto-discovery):

1. Homepage - Overall positioning and primary messaging
2. About/Company page - Mission, vision, company story
3. Products/Services - Offerings and value propositions
4. Pricing - Business model and target segments
5. Case Studies/Customers - ICP and success stories
6. Blog/Resources - Thought leadership and content strategy
7. Team/Leadership - Company culture and expertise

Discovery Strategy:

• Use kurt content list to search content map
• Filter by URL patterns for each page type
• Check fetch status and fetch if needed
• Read from /sources/ for analysis

Local Files

• Marketing materials
• Product documentation
• Sales decks and collateral
• Internal brand guidelines
• Customer-facing content

What Gets Extracted

Organizational Identity

• Company type and stage (startup, enterprise, agency, etc.)
• Mission, vision, and core values
• Industry and market focus
• Market position (leader, challenger, niche specialist)

Products & Services

• Core offerings and product lines
• Target use cases and applications
• Pricing models and packaging
• Competitive differentiators

Target Market & ICP

• Customer segments and verticals
• Company sizes served
• User personas and decision makers
• Geographic markets

Messaging & Positioning

• Key value propositions
• Brand personality and tone
• Competitive positioning
• Proof points and credibility markers

Content Strategy

• Topics and themes covered
• Content types and formats used
• Thought leadership areas
• Industry expertise claimed

Company Culture & Team

• Leadership background and credentials
• Team expertise and specialization
• Industry recognition
• Work style and values in action

Single Profile Pattern

Unlike other extraction skills (which create multiple files), this skill maintains one canonical publisher profile:

• File location: rules/publisher/publisher-profile.md
• Update pattern: Incremental additions with dated "Recent Analysis" sections
• Overwrite option: Complete replacement when organizational context changes significantly

Output Format

Publisher profile includes:

• YAML frontmatter: Metadata for tracking and searchability
• Sources Analyzed: Web pages and local files used
• Organizational Identity: Company type, mission, vision, industry focus
• Products & Services: Core offerings, business model, differentiation
• Target Market & ICP: Customer segments, company sizes, personas
• Messaging & Positioning: Value props, brand personality, competitive positioning
• Content & Thought Leadership Strategy: Topics, formats, expertise areas
• Company Culture & Team: Leadership, expertise, recognition
• Usage Guidelines: How to apply profile in content creation
• Content Avoid List: What doesn't align with company positioning

Workflow Integration

Pattern 1: Project Setup with Publisher Profile

1. Create project → 2. Extract publisher profile → 3. Use for brand consistency → 4. Work on content

Pattern 2: Profile Update During Project

1. Working on content → 2. New positioning discovered → 3. Update publisher profile → 4. Apply to content

Pattern 3: Brand Guidelines Reference

1. Creating content → 2. Check publisher profile → 3. Ensure messaging alignment → 4. Publish

Validation

Sufficient Sources Check:

• Works best with About/Company pages, product descriptions, marketing materials
• Warns if limited organizational context found
• Prompts to add more sources for comprehensive profile

Quality Indicators:

• More diverse sources = more complete profile
• Company web pages = current positioning
• Marketing materials = active messaging themes
• Customer content = real-world value delivery

Directory Management

Automatic Directory Creation:

• Skill creates rules/publisher/ if it doesn't exist
• No manual setup required
• Works on first use

Usage in Content Creation

When creating or updating content:

1. Check publisher profile: Review messaging, tone, positioning
2. Align value props: Use consistent value propositions
3. Match brand personality: Apply tone and voice guidelines
4. Reference differentiators: Emphasize competitive advantages
5. Use proof points: Include credibility markers and evidence

Output Example

✅ Publisher profile extraction complete

📊 Sources analyzed:
   - 5 web pages fetched:
     • Homepage
     • About page
     • Products page
     • Customer stories
     • Blog posts
   - 3 local documents processed:
     • Product positioning deck
     • Sales collateral
     • Brand guidelines

📝 Profile action: Created new profile
   Location: rules/publisher/publisher-profile.md

🔍 Key findings:
   - Organization: B2B SaaS, Series B growth stage
   - Primary market: Enterprise data teams
   - Core differentiation: AI-powered automation + reliability
   - Brand tone: Expert yet approachable, innovation-focused
   - Thought leadership: Data engineering best practices

Related Skills

• style-extraction-skill: Extract writing voice and tone patterns (complements publisher tone)
• persona-extraction-skill: Extract audience targeting (complements ICP definition)
• project-management-skill: Uses publisher profile for brand consistency checks

Template Reference

Uses: .claude/system-prompts/publisher-profile-template.md

Best Practices

1. Start with company website: Homepage, About, Products pages provide strong foundation
2. Include customer content: Case studies and testimonials reveal real value delivery
3. Update incrementally: Add new findings as company evolves
4. Review regularly: Keep profile current with company positioning
5. Use for onboarding: New team members get comprehensive company context
6. Reference during creation: Check profile before creating customer-facing content

Key Insight

The publisher profile is the organizational voice and context layer that ensures all content:

• Aligns with company messaging and positioning
• Uses consistent value propositions
• Matches brand personality and tone
• Emphasizes appropriate differentiators
• Reflects current product/market focus

This complements style guides (how to write), structure templates (how to organize), and personas (who to write for) with what the company stands for and how it positions itself.