Brand Listening

Brand Listening

Find out what people are actually saying about a brand across social platforms, news, and reviews — powered by live web data, not stale training knowledge. Combines the Bright Data CLI (bdata) for collection with a sentiment + theme analysis layer to deliver a cited, actionable digest.

Never answer brand-sentiment questions from training knowledge alone. Public sentiment changes daily. Always collect live mentions first, then classify and synthesize.

Prerequisites

1. Bright Data CLI installed:

   curl -fsSL https://cli.brightdata.com/install.sh | bash
   

2. One-time login completed:

   bdata login    # or: bdata login --device  (SSH / headless)
   

Verify before collecting:

if ! command -v bdata >/dev/null 2>&1; then
    echo "bdata CLI not installed — see skills/bright-data-best-practices/references/cli-setup.md"
elif ! bdata zones >/dev/null 2>&1; then
    echo "bdata not authenticated — run: bdata login"
fi

Halt and route to setup if either check fails.

Core Workflow

1. Clarify scope — Which brand/product/person? Which platforms? What time window (default: last 30 days)? What does the user want to do with it (general health check, launch monitoring, complaint triage, advocacy hunting)?
2. Discover, then collect — Use bdata search to find where the brand is being discussed, then bdata pipelines to pull structured mentions from each platform. Parallelize independent calls.
3. Normalize — Collapse every raw result into the single mention schema in references/sentiment-and-output.md before any analysis.
4. Classify & cluster — Assign sentiment per mention (with a reason), then group mentions into themes. Follow the sentiment guardrails — never inflate either side.
5. Deliver — Produce the cited digest (Output A), optionally with the structured dataset (Output B). Every report ends with a "So what — recommendations" section.

Data Collection Rules

• Discovery first. You rarely have the right URLs up front. Run bdata search "<brand> site:reddit.com" --json (and per-platform variants) to find threads, profiles, and articles, then feed those URLs to pipelines.
• Prefer bdata pipelines over bdata scrape whenever a pipeline exists for the platform — pipelines return clean structured JSON (author, date, engagement, text).
• Always pass --json when you need to parse or pipe output.
• Be cost-efficient — a standard sweep is ~6–12 bdata calls, not 50. Pull the highest-signal threads/profiles, not everything.
• Parallelize independent calls across multiple Bash tool calls in one response.
• Every mention needs a source URL. No unattributed quotes, ever.
• Never fabricate sentiment or fill gaps. If a platform returns nothing, report it in "Gaps & caveats".

Platform Modules

Pick the platforms that fit the brand. Consumer/cultural brands skew TikTok/Instagram/Reddit; B2B/SaaS skews Reddit/X/review sites; local businesses skew Google Maps reviews.

Reddit — honest, unfiltered sentiment

# Discover relevant threads
bdata search "<brand> site:reddit.com" --json
bdata search "<brand> review reddit" --json

# Pull structured post + comment data from the threads found
bdata pipelines reddit_posts "<reddit-thread-url>" --json -o reddit.json

Reddit is the single best source for candid opinions brand channels hide. Prioritize it.

X / Twitter — real-time reaction

bdata search "<brand>" --json                      # find recent discussion
bdata pipelines x_posts "<x-profile-or-post-url>" --json -o x.json

Instagram — brand aesthetics, comments, advocacy

bdata pipelines instagram_posts "https://www.instagram.com/<brand>/" --json -o ig_posts.json
bdata pipelines instagram_comments "<instagram-post-url>" --json -o ig_comments.json

TikTok — cultural relevance, viral sentiment

bdata pipelines tiktok_posts "https://www.tiktok.com/@<brand>" --json -o tt_posts.json
bdata pipelines tiktok_comments "<tiktok-video-url>" --json -o tt_comments.json

YouTube — reviews, tutorials, long-form opinion (comments are gold)

bdata search "<brand> review youtube" --json
bdata pipelines youtube_videos "<video-url>" --json -o yt_videos.json
bdata pipelines youtube_comments "<video-url>" 100 --json -o yt_comments.json   # url + num_comments

Reviews — structured customer sentiment

# App-based products
bdata pipelines google_play_store "<play-store-url>" --json -o play.json
bdata pipelines apple_app_store "<app-store-url>" --json -o appstore.json

# Local / physical businesses
bdata pipelines google_maps_reviews "<maps-url>" 90 --json -o gmaps.json   # url + days_limit

# Facebook page reviews
bdata pipelines facebook_company_reviews "<fb-page-url>" 50 --json -o fb_reviews.json   # url + num

# SaaS / software — discover then scrape (no pipeline)
bdata search "<brand> site:g2.com" --json
bdata search "<brand> site:capterra.com" --json
bdata scrape "<g2-or-capterra-url>"

News & press — coverage and tone

bdata search "<brand>" --json                  # general SERP, scan for news
bdata scrape "<article-url>"                    # pull full article text for tone

Pipeline names change. Always confirm with bdata pipelines list before hardcoding a type. Names are inconsistent across platforms (tiktok_posts plural, reddit_posts plural, x_posts). The data-feeds skill has the verified list.

Choosing What to Collect

Sentiment, Themes & Output

Read references/sentiment-and-output.md for:

• The normalized mention record schema (use it as the row shape for both analysis and the dataset output).
• The sentiment method + guardrails (classify from text as written; sarcasm/ambiguous → mixed; always report counts and percentages with the denominator).
• Theme clustering — where the actionable insight lives.
• Output templates — A (digest report), B (structured dataset), C (both).

Output Quality Standards

1. Every mention has a source URL — no unattributed claims.
2. Facts separate from interpretation — the quote is the fact; your sentiment label is interpretation. Keep them distinct.
3. Percentages always carry N — "61% positive of 142 classified mentions", never a bare percentage.
4. Be honest about gaps — list platforms that returned nothing this window. Note small samples that can't generalize.
5. Date-stamp everything — "Data collected on · window: last days".
6. End with "So what" — every report closes with 2–4 actionable recommendations, each grounded in a theme from the data. Raw mentions without interpretation are not a deliverable.