Product Marketing Context

Marketing Context Skill

This is the foundational context-skill for the marketing domain plugin. It creates and maintains the project-specific context document that all other skills in this plugin read before acting.

When This Activates

• Auto-triggered by project-start when the needs-marketing trait is detected and this plugin is installed
• Manually invocable via /marketing:product-marketing-context to refresh the context doc

What It Produces

Output file: docs/marketing-context.md

Context Doc Frontmatter

---
domain: marketing
trait: needs-marketing
last_refreshed: YYYY-MM-DD
refresh_cadence: quarterly
generated_by: product-marketing-context
---

CRITICAL: Use last_refreshed, not last_generated — session-start parses this exact key.

Brite Brand Context

Use the following as source material when generating docs/marketing-context.md. This is the authoritative brand knowledge for all marketing skill outputs.

Company Overview

The Brite Company is the parent entity operating four interconnected brands in the lighting and entertainment industry:

• Brite Nites — Holiday and seasonal lighting installation services for high-end residential clients. 30 years of field intelligence. The operational backbone and original brand.
• Brite Supply — Products and marketplace for professional holiday lighting installers. Every product exists because a Brite Nites crew discovered a problem on a jobsite.
• Brite Base — Field Service Management (FSM) SaaS platform for holiday lighting companies. Dogfooded by Brite Nites and Brite Labs internally.
• Brite Labs — Custom creative productions and large-scale commercial lighting installations (venues, municipalities, entertainment properties). High-value projects like Gaylord Hotel installations that elevate the entire brand.

The Flywheel

The entities feed each other in a compounding loop:

• Brite Nites → Brite Supply: Field intelligence becomes products
• Brite Supply → Brite Nites: Brite Base software runs operations; better software → more efficient ops → more intelligence
• Brite Nites → Brite Labs: Residential reputation opens doors to commercial work
• Brite Labs → Brite Supply: Commercial projects surface needs for specialized hardware
• Brite Supply → Brite Labs: Brite Base manages large-scale productions too

ICP by Entity

Value Propositions & Messaging Pillars

Core positioning: The Brite Company occupies a unique multi-category position — few competitors span installation services, product marketplace, SaaS platform, and creative production simultaneously.

Messaging pillars by entity:

Brite Nites:

• Premium custom design, not catalog installations
• Full-scope project management (design through removal)
• 30 years of field expertise backing every installation
• Win pattern: clients who value craftsmanship over commodity pricing

Brite Supply:

• Products born from real jobsite problems, not theoretical R&D
• Built by installers, for installers
• Integrated with Brite Base for seamless operations

Brite Base:

• The only FSM software dogfooded by a 30-year lighting operation
• Scheduling, estimates, crew management purpose-built for the industry
• Better software → more efficient operations (the compounding loop)

Brite Labs:

• Turn slow months into high-revenue events with immersive experiences
• Park-scale and venue-scale installations that drive attendance and social media buzz
• Full-scope management so client teams focus on guest experience

Voice & Tone Guidelines

The brand voice is grounded in five core values:

Language rules:

• Say "holiday lighting" or "seasonal displays", not "Christmas lights" (inclusivity + year-round positioning)
• Say "installations" or "displays", not "decorations" (professional, engineered)
• Frame pricing as "cost-effectiveness" and "ROI", not "affordability" (value, not discount)
• Avoid superlatives — use specific proof points instead

Competitive Positioning

The competitive landscape is broader than "holiday lighting" — Brite competes across multiple categories simultaneously:

• Direct (installations): Local/regional lighting contractors, franchise operations
• Direct (supply): Holiday lighting product distributors, wholesale suppliers
• Direct (SaaS): General FSM platforms (ServiceTitan, Jobber) that lack industry-specific features
• Win pattern: Multi-category integration. Competitors occupy one category; Brite's flywheel spans all four, creating compounding advantages competitors can't replicate.
• Key differentiator: 30 years of field intelligence feeding product development and software — no pure-play SaaS or marketplace competitor has this operational foundation.

Channel Strategy

• Primary: Direct sales team (Brite Nites, Labs), online marketplace (Supply), product-led growth (Base)
• Content: Developer/operator blog, case studies, portfolio showcases
• Events: Industry trade shows, conference presence
• Digital: LinkedIn thought leadership, targeted outreach to ICP segments

SoR Integration

If a relevant MCP tool is available (see spec for trait-to-SoR mapping), query it to enrich the context doc:

1. Check MCP availability (HubSpot MCP or Salesforce MCP)
2. Query SoR for: contact segments (ICP match), deal stages, campaign performance, pipeline data
3. MANDATORY: Follow Data Safety rules before writing any SoR data — see docs/designs/BC-1966-context-skill-standard.md for: newline stripping, character allowlist, field/list caps, frontmatter exclusion, blockquote wrapping
4. Write enriched sections to context doc
5. Record query metadata in ## SoR Sources

If MCP is unavailable, create the context doc from interview data only and mark SoR sections with <!-- needs-enrichment -->.

How Sibling Skills Use This

All other skills in this plugin MUST read docs/marketing-context.md at the start of their execution. If the file doesn't exist, warn and proceed with reduced context — never hard-fail.

Specification

See docs/designs/BC-1966-context-skill-standard.md for the full context-skill standard, including:

• Required frontmatter schema
• Content format and budget (~80-200 lines)
• SoR query pattern and fallback tiers
• Cross-plugin reference table