Brite-Nites Social Media Strategy Skill
Creates platform-specific social media strategies tailored to Brite's brand voice, ICP segments, and channel strategy.
Prerequisites
Read docs/marketing-context.md first for foundational brand context — ICP profiles, voice/tone guidelines, competitive positioning, and channel strategy. If the file doesn't exist, warn the user and proceed with reduced context.
What It Produces
A social media strategy document covering:
- Platform selection based on ICP segments (which entity's audience is on which platform)
- Content pillars aligned with Brite's messaging pillars
- Posting cadence and content mix recommendations
- Tone adaptation per platform (e.g., LinkedIn for thought leadership, Instagram for portfolio showcases)
- Campaign alignment with product milestones
Voice & Tone
All social media content must follow the voice guidelines from docs/marketing-context.md:
- Premium and polished, never commodity
- Outcome-focused (what the client gets, not what Brite does)
- "Installations" and "holiday lighting", never "decorations" or "Christmas lights"
- Specific proof points over superlatives