Ad Creative
Generate ad copy and creative briefs for "$ARGUMENTS". Create platform-specific ad variations with headlines, descriptions, and creative direction.
Prerequisites
Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:
Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.
Process
Read context:
- Read
.metapowers/marketing/$ARGUMENTS/00-strategy.md for messaging and positioning
- Read
.metapowers/marketing/$ARGUMENTS/03-convert.md if it exists (for campaign context)
Define ad format requirements:
- Platform and ad type (search, display, social feed, video, carousel)
- Character limits per field
- Image/video specs if applicable
- Number of variants needed
Write ad copy variants:
- For search ads: 5+ headline variants (30 chars), 3+ description variants (90 chars)
- For social ads: primary text, headline, description, CTA button
- Apply different angles: benefit-led, problem-led, social-proof-led, urgency-led
- Use audience language from customer research
Creative brief (for visual ads):
- Visual direction and mood
- Required elements (logo, product shot, CTA)
- Color palette and brand guidelines
- Image vs. illustration vs. video recommendation
- A/B test variants for creative
Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Ad Creative section:
- Ad Specs — platform, format, character limits
- Copy Variants — all headline and description options
- Creative Brief — visual direction for design team
- A/B Test Plan — which variants to test first
- Performance Hypotheses — which angles should win and why
Output
Ad creative written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present all copy variants in a scannable format for easy review.
1---2name: ad-creative3description: Generate ad copy and creative briefs4---56# Ad Creative78Generate ad copy and creative briefs for "$ARGUMENTS". Create platform-specific ad variations with headlines, descriptions, and creative direction.910## Prerequisites1112Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:1314> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.1516If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.1718## Process19201. **Read context:**21 - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for messaging and positioning22 - Read `.metapowers/marketing/$ARGUMENTS/03-convert.md` if it exists (for campaign context)23242. **Define ad format requirements:**25 - Platform and ad type (search, display, social feed, video, carousel)26 - Character limits per field27 - Image/video specs if applicable28 - Number of variants needed29303. **Write ad copy variants:**31 - For search ads: 5+ headline variants (30 chars), 3+ description variants (90 chars)32 - For social ads: primary text, headline, description, CTA button33 - Apply different angles: benefit-led, problem-led, social-proof-led, urgency-led34 - Use audience language from customer research35364. **Creative brief (for visual ads):**37 - Visual direction and mood38 - Required elements (logo, product shot, CTA)39 - Color palette and brand guidelines40 - Image vs. illustration vs. video recommendation41 - A/B test variants for creative42435. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/03-convert.md` under a `## Ad Creative` section:44 - **Ad Specs** — platform, format, character limits45 - **Copy Variants** — all headline and description options46 - **Creative Brief** — visual direction for design team47 - **A/B Test Plan** — which variants to test first48 - **Performance Hypotheses** — which angles should win and why4950## Output5152Ad creative written to `.metapowers/marketing/$ARGUMENTS/03-convert.md`. Present all copy variants in a scannable format for easy review.
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