Analytics Tracking

Analytics Tracking

Plan analytics and event tracking for "$ARGUMENTS". Design measurement frameworks, event taxonomies, and attribution models.

Prerequisites

None — this is a utility skill that works across all phases.

Process

1. Read context (if available):

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for KPIs and success metrics
   • Read any existing phase artifacts for metrics mentioned

2. Define measurement framework:

   • What business questions need answering?
   • Map KPIs to RACE phases: Reach, Act, Convert, Engage
   • Identify leading vs. lagging indicators
   • Define the conversion funnel with measurable steps

3. Design event taxonomy:

   • Naming convention: category_action_label or object.action
   • Core events: page views, signups, activations, conversions, upgrades, churns
   • Engagement events: feature usage, content consumption, sharing
   • Campaign events: UTM tracking, ad clicks, email opens
   • Properties per event: what metadata to capture

4. Attribution model:

   • First-touch vs. last-touch vs. multi-touch attribution
   • UTM parameter strategy
   • Cross-device and cross-session tracking considerations
   • Privacy and consent requirements (GDPR, CCPA)

5. Tool recommendations:

   • Analytics platform (GA4, Mixpanel, Amplitude, PostHog)
   • Tag management (GTM)
   • Data layer design
   • Dashboard and reporting recommendations

6. Write the artifact — write to .metapowers/marketing/$ARGUMENTS/analytics-tracking.md:

   • Measurement Framework — KPIs per RACE phase
   • Event Taxonomy — full event list with properties
   • Attribution Model — recommended model with rationale
   • Implementation Guide — tool setup and tag management
   • Dashboard Plan — what dashboards to build

Output

Analytics plan written to .metapowers/marketing/$ARGUMENTS/analytics-tracking.md. Present a summary highlighting:

• Core events to implement
• Recommended analytics stack
• Attribution model choice