bromso Competitor Alternatives
Develop "vs" comparison and "alternatives to" content strategy for "$ARGUMENTS". Create positioning frameworks that highlight differentiation against specific competitors.
Prerequisites
Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist or lacks a ## Competitor Analysis section, suggest running /marketing:competitor-profiling $ARGUMENTS first.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.
Process
Read context:
- Read
.metapowers/marketing/$ARGUMENTS/00-strategy.mdfor competitor profiles and positioning - Read
plugins/marketing/shared/race-framework-guide.mdfor methodology reference
- Read
Identify high-value comparison targets:
- Use WebSearch to find which competitor comparisons have search volume
- Prioritize competitors that share the most audience overlap
- Identify "alternatives to [competitor]" search opportunities
Build comparison frameworks:
- For each target competitor, create a feature comparison matrix
- Identify the 3-5 key differentiators (where "$ARGUMENTS" wins)
- Note honest areas where competitors are stronger (builds credibility)
Draft positioning angles:
- For each competitor: one-sentence "why switch" message
- Category-level "alternatives" positioning
- Objection handling for each competitor's strengths
Write the artifact — append to
.metapowers/marketing/$ARGUMENTS/00-strategy.mdunder a## Competitor Alternativessection:- Comparison Targets — ranked by opportunity
- Comparison Matrices — feature-by-feature for top competitors
- Positioning Angles — per-competitor messaging
- Content Recommendations — what pages/posts to create
Output
Competitor alternatives strategy appended to .metapowers/marketing/$ARGUMENTS/00-strategy.md. Present a summary highlighting:
- Top 3 comparison opportunities by search volume
- Strongest differentiators to lead with
- Recommended content pieces to create