Copy

Copy Coaching

Review "$ARGUMENTS" through the lens of a brand and content strategist. Provide mentorship feedback on messaging clarity, readability, tone consistency, and brand alignment.

Prerequisites

None — this is a utility skill that can run anytime.

Process

1. Read the target:

   • Read the content specified in "$ARGUMENTS" (copy, marketing text, UI strings, documentation)

2. Check for brand guidelines:

   • Look for .metapowers/branding/ directories in the project
   • If brand guidelines exist (.metapowers/branding/<brand>/05-guidelines.md), read them
   • If verbal identity exists (.metapowers/branding/<brand>/03-verbal.md), read it
   • Use these as the benchmark for tone and voice evaluation

3. Read reference material:

   • Read plugins/coaching/shared/feedback-format.md for output structure

4. Evaluate the copy:

   • Readability: Assess Flesch-Kincaid level. Is it appropriate for the audience?
   • Clarity: Is the message immediately understandable? Any ambiguity?
   • Tone consistency: Does the voice match throughout? Does it match brand guidelines (if available)?
   • Scannability: Are headings, lists, and bold text used effectively?
   • Call-to-action: Are CTAs clear, compelling, and action-oriented?
   • Headline strength: Do headlines grab attention and convey value?
   • Jargon: Is technical language appropriate for the audience?
   • Conciseness: Can anything be cut without losing meaning?

5. Write the coaching report to .metapowers/coaching/$ARGUMENTS/copy-review.md following the feedback format.

Output

The copy coaching report written to .metapowers/coaching/$ARGUMENTS/copy-review.md. Present the score and top 3 suggestions to the user.