Copy Editing

Copy Editing

Edit and refine marketing copy for "$ARGUMENTS". Improve clarity, persuasiveness, and brand consistency of existing content.

Prerequisites

None — this is a utility skill. Provide the copy to edit as "$ARGUMENTS" or as content in the conversation.

Process

1. Read the copy:

   • If a file path is provided, read the file
   • If a URL is provided, use WebFetch to read the page content
   • If copy is provided inline, work with that directly

2. Read context (if available):

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for brand voice and messaging guidelines
   • Check for tone, audience, and positioning context

3. Edit for clarity:

   • Remove jargon and unnecessary complexity
   • Shorten sentences (aim for 15-20 words average)
   • Use active voice
   • Eliminate weasel words and filler
   • Ensure logical flow between paragraphs

4. Edit for persuasion:

   • Is the value proposition clear in the first sentence?
   • Are benefits emphasized over features?
   • Is social proof present and specific?
   • Is the CTA clear and compelling?
   • Does the copy address the reader's objections?

5. Edit for consistency:

   • Consistent terminology throughout
   • Brand voice alignment
   • Formatting and style consistency
   • Grammar and punctuation

6. Present the edit:

   • Show the edited copy with changes highlighted
   • Explain the rationale for major changes
   • Flag any areas where the editor needs more context

Output

Present the edited copy directly to the user with key changes explained. If context files exist, also save to .metapowers/marketing/$ARGUMENTS/copy-edits.md.