Copywriting
Write persuasive, conversion-focused copy for "$ARGUMENTS". Apply proven copywriting frameworks to create compelling headlines, body copy, and calls to action.
Prerequisites
Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:
Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.
If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.
Process
Read context:
- Read
.metapowers/marketing/$ARGUMENTS/00-strategy.md for audience, messaging, and positioning
- Read
.metapowers/marketing/$ARGUMENTS/01-reach.md if it exists (for content context)
Define the copy brief:
- What surface? (landing page, email, ad, social, product)
- Who is reading? (map to persona from strategy)
- What's the one action they should take?
- What's their current state of awareness? (unaware, problem-aware, solution-aware, product-aware)
Apply copywriting frameworks:
- Headlines: Use PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), or 4U (Useful-Urgent-Unique-Ultra-specific)
- Body: Lead with the biggest benefit, use social proof, address objections, create urgency
- CTA: Clear, specific, benefit-oriented action verbs
- Generate 3-5 headline variants and recommend the strongest
Voice and tone calibration:
- Match the brand voice from the messaging framework
- Adjust formality for the channel (email vs. social vs. landing page)
- Use the audience's own language (from customer research)
Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Copywriting section:
- Copy Brief — surface, audience, action, awareness level
- Headlines — 3-5 variants with framework used
- Body Copy — complete draft
- CTA Options — 2-3 call-to-action variants
- Copy Notes — tone decisions and rationale
Output
Copy written to .metapowers/marketing/$ARGUMENTS/02-act.md. Present the copy directly to the user with headline options highlighted.
1---2name: copywriting3description: Write persuasive copy for any marketing surface4---56# Copywriting78Write persuasive, conversion-focused copy for "$ARGUMENTS". Apply proven copywriting frameworks to create compelling headlines, body copy, and calls to action.910## Prerequisites1112Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md`. If this file does not exist, tell the user:1314> Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run `/marketing:customer-research $ARGUMENTS` first, or use `--skip-checks` to bypass.1516If `--skip-checks` is present in $ARGUMENTS, skip this check and log to `.metapowers/marketing/$ARGUMENTS/skip-log.md`.1718## Process19201. **Read context:**21 - Read `.metapowers/marketing/$ARGUMENTS/00-strategy.md` for audience, messaging, and positioning22 - Read `.metapowers/marketing/$ARGUMENTS/01-reach.md` if it exists (for content context)23242. **Define the copy brief:**25 - What surface? (landing page, email, ad, social, product)26 - Who is reading? (map to persona from strategy)27 - What's the one action they should take?28 - What's their current state of awareness? (unaware, problem-aware, solution-aware, product-aware)29303. **Apply copywriting frameworks:**31 - **Headlines:** Use PAS (Problem-Agitate-Solve), AIDA (Attention-Interest-Desire-Action), or 4U (Useful-Urgent-Unique-Ultra-specific)32 - **Body:** Lead with the biggest benefit, use social proof, address objections, create urgency33 - **CTA:** Clear, specific, benefit-oriented action verbs34 - Generate 3-5 headline variants and recommend the strongest35364. **Voice and tone calibration:**37 - Match the brand voice from the messaging framework38 - Adjust formality for the channel (email vs. social vs. landing page)39 - Use the audience's own language (from customer research)40415. **Write the artifact** — append to `.metapowers/marketing/$ARGUMENTS/02-act.md` under a `## Copywriting` section:42 - **Copy Brief** — surface, audience, action, awareness level43 - **Headlines** — 3-5 variants with framework used44 - **Body Copy** — complete draft45 - **CTA Options** — 2-3 call-to-action variants46 - **Copy Notes** — tone decisions and rationale4748## Output4950Copy written to `.metapowers/marketing/$ARGUMENTS/02-act.md`. Present the copy directly to the user with headline options highlighted.
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