Email Sequence

Email Sequence

Design email drip sequences and automation flows for "$ARGUMENTS". Plan trigger-based campaigns that nurture leads through the funnel.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and messaging
   • Read .metapowers/marketing/$ARGUMENTS/02-act.md if it exists (for lead magnet and copy context)
   • Read plugins/marketing/shared/campaign-plan-template.md for structure

2. Define sequence type:

   • Welcome/onboarding sequence
   • Lead nurture sequence (post lead-magnet)
   • Trial-to-paid conversion sequence
   • Re-engagement/winback sequence
   • Post-purchase/retention sequence
   • Which type(s) are most needed for "$ARGUMENTS"?

3. Design the sequence:

   • Number of emails and timing (days between)
   • For each email: subject line, preview text, goal, key message, CTA
   • Trigger and entry conditions
   • Exit conditions (converted, unsubscribed, engaged)
   • Branch logic (if applicable): what happens based on engagement?

4. Write email copy:

   • Draft subject line variants for each email (2-3 per email)
   • Write full email body copy for each email
   • Apply messaging framework from strategy
   • Include personalization variables

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/03-convert.md under a ## Email Sequence section:

   • Sequence Overview — type, trigger, goal, timing
   • Flow Diagram — visual sequence with branches
   • Email Details — per email: subject, body, CTA, timing
   • Personalization — variables and segmentation
   • Success Metrics — open rate, click rate, conversion targets

Output

Email sequence written to .metapowers/marketing/$ARGUMENTS/03-convert.md. Present the full sequence with subject lines and email previews.