Form Cro

Form CRO

Optimize forms for "$ARGUMENTS" to maximize completion rate. Analyze form design, field selection, and user experience to reduce abandonment.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience context
   • Read .metapowers/marketing/$ARGUMENTS/02-act.md if it exists

2. Form audit (if URL or form provided):

   • Evaluate number of fields (every field is friction)
   • Check field labels and placeholder text clarity
   • Analyze validation feedback and error messages
   • Review mobile form experience

3. Field optimization:

   • Which fields are truly necessary? Remove everything else
   • Multi-step vs. single-step form decision
   • Smart defaults and auto-fill opportunities
   • Progressive profiling (ask more over time, not all at once)

4. UX improvements:

   • Clear form title and context (why should they fill this out?)
   • Progress indicators for multi-step forms
   • Inline validation vs. submit-time validation
   • Submit button copy (specific benefit, not "Submit")
   • Social proof near the form (trust signals)
   • Privacy assurance near email fields

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Form CRO section:

   • Current Form Assessment — field count, friction points
   • Field Recommendations — what to keep, remove, add
   • UX Improvements — layout, validation, copy
   • Multi-Step Recommendation — if applicable
   • Expected Impact — estimated completion rate improvement

Output

Form CRO analysis appended to .metapowers/marketing/$ARGUMENTS/02-act.md. Present a summary highlighting:

• Number of unnecessary fields identified
• Top UX improvement
• Recommended form structure