Free Tool Strategy

Free Tool Strategy

Design a free tool or calculator strategy for "$ARGUMENTS". Plan tools that attract users, demonstrate product value, and drive conversions.

Prerequisites

Read .metapowers/marketing/$ARGUMENTS/00-strategy.md. If this file does not exist, tell the user:

Phase 0 (Strategy) has not been completed for "$ARGUMENTS". Run /marketing:customer-research $ARGUMENTS first, or use --skip-checks to bypass.

If --skip-checks is present in $ARGUMENTS, skip this check and log to .metapowers/marketing/$ARGUMENTS/skip-log.md.

Process

1. Read context:

   • Read .metapowers/marketing/$ARGUMENTS/00-strategy.md for audience and product context

2. Identify tool opportunities:

   • What calculations, assessments, or tasks does the audience do manually?
   • Use WebSearch to find successful free tools in the category
   • What tools do competitors offer? What's missing?
   • Which tools naturally lead to the paid product? (product-led growth alignment)

3. Design tool concepts:

   • Create 2-3 free tool concepts with:
     • Tool name and description
     • Core functionality
     • Input/output design
     • How it connects to the paid product
     • SEO and viral potential (is it linkable? shareable?)
     • Build effort estimate

4. Growth mechanics:

   • SEO: will people search for this tool?
   • Virality: does the output encourage sharing?
   • Data capture: what user data does it naturally collect?
   • Upsell path: how does it lead to the paid product?

5. Write the artifact — append to .metapowers/marketing/$ARGUMENTS/02-act.md under a ## Free Tool Strategy section:

   • Tool Concepts — 2-3 concepts with details
   • Recommended Tool — which to build first and why
   • Growth Mechanics — SEO, virality, data capture
   • Upsell Path — how it leads to conversion
   • Technical Requirements — high-level build spec

Output

Free tool strategy appended to .metapowers/marketing/$ARGUMENTS/02-act.md. Present a summary highlighting:

• Recommended tool to build
• Expected traffic and conversion potential
• Connection to paid product